Upload
kytaylor88
View
357
Download
0
Embed Size (px)
Citation preview
Service Idea and Service Idea and Apple Mission Apple Mission
StatementStatement Virtual Assistant Software, iSsistant Performs some of the tasks that a user would normally
be expected to do, such as information gathering, calendar modifications, and reminders
Has tremendous capability to be expanded to accomplish further tasks with occasional updates
Appeals to Apple’s commitment to innovation by providing users with a virtual companion to accomplish tasks
FeaturesFeatures
Ability to name your Assistant Daily task list Works with other Apple software (iCal, Mail, iTunes, Safari) Tell your assistant to do tasks for you: search for phone
numbers of businesses, set reminders, search for a certain topic, access files on your computer – you can do it all from just one place.
Software “learns” what you’re looking for. Advanced AI can understand language and help automate part of your tasks.
BenefitsBenefits
Automated search features save time by looking online for information.
Can manage several programs from one single program iSsitant will update iCal with every request
Program can essentially “speak” to you Over time it learns about you and can anticipate what
you need.
Anticipated MarketAnticipated Market
Appeals to many demographics and industries: parents, students, the elderly, faculty/business, healthcare, safety sectors
Appeals to organized individuals with a large amount of tasks to handle, which is becoming increasingly common
Initial selling price of $5.99/month subscription, due to intensive nature of the updates involved
Based off of recent Apple launches, a modest estimate is 300,000 first-week sales, with a first-year sales of approximately 2,000,000
Initial growth of 5% to 6% per year for first two years, then steady sales through years 3 through 5
Optional, Additional Optional, Additional DataData
Possible ability to involve graphics to represent assistant
Product “learns” through a feedback system – “this is helpful/this is not helpful” or “this is what I’m looking for/this is not what I’m looking for”
Multiple ways of communicating with iSsistant: text input, voice recognition, and picture symbols (by interfacing with Boardmaker software)