or storydoing?Wearable storytelling

Where in the world are we now?

Share

MOST FAIL

Marketing used to be what you say.

Marketing used to be what you say.Now, marketing is what you do.

Audienceof Audiences

Storytelling.you will have to tell your story to the audience

Storydoing.your audience will tell your story to their audiences

NOW ITS THE TIME What is the future of wearable technology?

It means promising things and delivering on them.

STOP THINKING ”CAMPAIGN”HOW TO IMPROVE OUR CUSTOMER’S EXPERIENCE

StoryYou have a storyThe story defines an ambitionThe story is understood and cared about by the entire community

StoryYou have a storyThe story defines an ambitionThe story is understood and cared about by the entire community

DoingThe story is being used to drive action throughout the community

To define a few actions to focus onPeople outside the community are engaging

If your goal is…

to share your voice

If your goal is…people share your stuffhaving some brand controlgive people assets to share

What I am trying to say

What I am trying to saySimplicityGet into peoples worldLet’s start to explore again

ioannis.lapatas@mrm-mccann.de

Thank you