Brand Guidelines - Milligan University

All designs and proofs must be reviewed and approved by the Milligan University Marketing Office.1

BrandGuidelines

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Table of Contents

Milligan BrandIntroduction Logo OverviewColorLogosColor VariationsLogo Misuse Academic Schools & ProgramsEmmanuel Christian Seminary at MilliganSealPrimary FontsSecondary FontsStationery Branded IdentificationApparel & EmbroideryPromotional ItemsBranding Examples

Milligan BuffaloesColor LogosColor VariationsWordmarksSport & Dept LogosLogo MisuseFontsStationeryBranded Identification

4.5. 6. 8.

10.12.13.14.16.17.18.19.20.21.22.23.24.

26.27. 28. 29. 30. 31. 32.33.34.35.

Academics Athletics

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BRAND

Uniquely woven together through words, feelings, and visuals, Milligan’s

brand identity reflects a commitment to excellence that began with our

founders and has been upheld and championed by countless others.

Christian education—the hope of the world.

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Introduction

WHOSince its founding in 1866, Milligan University has remained rich in purpose and dedicated to preparing students to lead and serve. Our commitment to Christ-centered liberal arts education has led Milligan to become a growing, well-respected liberal arts institution. Because of our emphasis on scholarship, community, and faith, students come from all over the world to experience our distinctively different approach to higher education.

WHYAs a Christian liberal arts university, Milligan University seeks to honor God by educating men and women to be servant-leaders.

WHEREMilligan’s 235-acre picturesque campus is located in Johnson City, Tennessee, in the beautiful Appalachian Highlands region.

BRANDAs Milligan University positions itself for growth, it is important to uphold a consistent brand image that drives awareness and evokes feelings. Visual and written communication strengthens the University’s connection with various constituencies and promotes the noble mission established upon its founding in 1866. Adhering to Milligan University brand guidelines is critical to promoting and protecting the brand. This is an evolving guide meant to empower the Milligan community and its stakeholders.

University Logo

The logo is the primary visual mark representing the Milligan University brand.

It is a graphic element, not a typeface. Always use approved, high resolution

artwork. Do not, under any circumstances, attempt to match the shield or

wordmark with other typefaces.

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Wordmark

Shield Book

-New design builds off wordmark, signifying the longevity of the Milligan brand

-M for Milligan and U for University form together to make the book-Unites all areas of campus

-Represents Academic Learning and the Bible


Color

PMS Process BlackCMYK 0-0-0-100Print

RGB 0-0-0Web/Video

HEX 000000Web

EMBROIDERYMADEIRA-1000ISACORD-0020ROBISON-ANTON-2296

PMS 1585cCMYK 0-72-99-0Print

RGB 243-110-36Web/video

HEX FF6A13 Web


NIKE APPARELPMS 172

Primary Colors Milligan

OrangeBuffaloBlack

Consistent color usage is essential to communicating the Milligan brand. The primary palette is made up of the colors that are to be used most prominently.

Due to variations across applications, there will be slight discrepancies when using Pantone Matching System (PMS), CMYK, or RGB colors. Pantone is the University’s preferred palette and should be used where allowed. CMYK is preferred for print collaterals. RGB and HEX should be used for screen-based applications.

Official University Colors


PMS 5483cCMYK 79-31-32-8RGB 45-133-151HEX 2D8597

PMS 1495cCMYK 0-54-95-0RGB 255-144-21HEX FF9015

PMS 3405cCMYK 100-0-82-0RGB 0-172-105HEX 00AC69

PMS 159cCMYK 1-72-100-7RGB 203-96-21HEX CB6015

Burnt Orange

Steeple Patina

PMS 422cCMYK 19-12-13-34RGB 158-162-162HEX 9EA2A2


Gray

WhiteCMYK 0-0-0-0RGB 255-255-255HEX FFFFFF


White

PMS 424cCMYK 30-20-19-58RGB 112-115-114HEX 707372


Mountain Gray

Appalachian Sunrise

Anglin Field

Secondary Colors

Secondary colors are not meant to replace primary colors. Instead, they are meant to supplement the primary color palette.

Accent colors are to be used sparingly and should be confined to no more than 10% of the design.

Please limit color usage in body copy and avoid using colored drop shadows.

Due to variations across applications, there will be slight discrepancies when using Pantone Matching System (PMS), CMYK, or RGB colors.

Complementary

Accent

10All designs and proofs must be reviewed and approved by the Milligan University Marketing Office. Request logos at milligan.edu/PR.

VerticalLogo

Please keep a distance of half the shield “M” on all sides of any logo or wordmark to maintain visibility and impact.

Logos

For this configuration, the minimum size is a width equal to or greater than 1.0” for print and 150px for digital applications.

1.0”

Milligan University’s logo is central to our visual identity. This logo (or a program/department logo) should be used on all communications materials. Consistent usage of the logo enhances recognition of the University by all audiences.

The vertical layout is preferred where space allows. Logo selection should be based on the format that best fits the space allotted.

The logo may not be altered in any way. (See page 13 for misuse.)

See page 26 for athletic logo standards.

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HorizontalLogo

1.25”

All designs and proofs must be reviewed and approved by the Milligan University Marketing Office. Request logos at milligan.edu/PR.

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Logos

ColorVariations



LogoMisuse

Do not recolor. Do not rotate. Do not stretch, pull, or squeeze.

Do not alter. Do not reverse colors.Do not crop.

Do not outline parts of the logo.Do not use old logos. Do not recreate.

MilliganUNIVERSITY

The logo can only appear as specified in these guidelines. In order to maintain a consistent brand, it should not be altered under any circumstances. Here is a partial list of things to avoid.

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Logos

AcademicSchools

Unit logos are a way of branding individual schools/programs/departments within the University. Logos must be designed and approved by Milligan Marketing. Request logos at milligan.edu/PR.

Unit logos can replace the primary Milligan University logo on printed and online materials. It is not necessary to include both logos.


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AcademicPrograms


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Logos

Emmanuel




1.0” 1.25”

Emmanuel Christian Seminary at Milligan has been preparing men and women for effective ministry since 1965. Originally founded as Emmanuel School of Religion, Emmanuel became an embedded seminary with Milligan University in 2015 and plays a crucial role in educating the next generation of leaders in ministry.

The Emmanuel logo should be used consistently in all seminary communication. When referenced in print, please use the full name of “Emmanuel Christian Seminary at Milligan” initially. “Emmanuel” is sufficient for subsequent references.

SIG

ILLU

M U

NIVERSITAS MILLIGAN

IENS

IS

• M DCCCLXVI •

Seal

The Milligan University seal is for official institutional use and should not be substituted for the official logo. Please seek approval from Milligan Marketing prior to design use.



Primary Fonts

Schneidler

Myriad Pro

The designated typefaces for Milligan are Schneidler, Myriad, and Franklin Gothic.

Schneidler and Myriad Pro are reserved for the Milligan wordmark, unless otherwise approved by the Milligan University Marketing Office.

The Franklin Gothic font family should be used for most other purposes.

Fonts should not be italicized other than where applicable with MLA, AP, or APA.

Franklin Gothic BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Franklin Gothic BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Franklin Gothic RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Franklin Gothic LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Franklin Gothic ThinABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Typography


Secondary Fonts Baskerville Ultra Bold Proxima Nova Black

Baskerville Extra Bold

Baskerville Bold

Baskerville Medium

Baskerville Regular

Proxima Nova Bold

Proxima Nova Regular

Proxima Nova Light

Proxima Nova Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890










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Stationery

Print Media

Milligan, TN 37682 | 423.461.8700 | www.milligan.edu

MU_letterhead_final.indd 1MU_letterhead_final.indd 1 6/3/2020 2:19:50 PM6/3/2020 2:19:50 PM

Milligan, Tennessee 37682 | www.milligan.edu

MU_10envelope.indd 1MU_10envelope.indd 1 6/3/2020 2:22:06 PM6/3/2020 2:22:06 PM

Letterhead, note card, and corresponding envelopes may be purchased in the Milligan Bookstore. Specialty items may be requested at milligan.edu/PR.


BrandedIdentification

To order name tags and business cards, complete the appropriate form at milligan.edu/PR.

The email signature template is available for download at milligan.edu/PR.

Milligan UniversityP.O. Box 500Milligan, TN 37682

Office: 423.461.8670 Email: [email protected] Web: milligan.edu

Carolyn Carter, PhDAssociate Dean, William B. Greene Jr.School of Business & Technology

Bill Greer, PhDPresident

423.461.8710 | milligan.eduPO Box 189, Milligan, TN 37682milligan.edu

Business cards must include an official Milligan phone number and email address.


Apparel &Embroidery

Branded Items

All branded apparel should adhere to the primary/secondary color palette. Any apparel outside the brand colors must be approved prior to ordering.

When embroidering, the vertical logo is suggested at a width equal to or greater than 3.75”. The shield may be used separately as long as the wordmark is present on the piece. When used independent of Milligan University, the shield is suggested at a height equal to or greater than 2”.

The logo should only be embellished on a solid background. While creativity is allowed in certain apparel designs, all left/right chest embellishments are restricted to official logos.

Please contact the Milligan Marketing Office for approved vendors. All designs and proofs must be reviewed and approved by prior to ordering.

3.75”

2.0”

MADEIRA-1078ISACORD-1304ROBISON-ANTON-2236



Garment colors may vary from vendor to vendor. Please refer to pages 8-9 for color reference numbers.

Thread Colors Garment Colors


PromotionalItems

All promotional items should adhere to the primary/secondary color palette, and the University logo should be present and visible.

The minimum size for the logo on any promotional item is 1” on the vertical logo and 1.25” on the horizontal.

All orders and artwork must be reviewed and approved prior to ordering. Please contact the Milligan Marketing Office for approved vendors.

1.0” 1.25”

24All designs and proofs must be reviewed and approved by the Milligan University Marketing Office.

Branding Examples

25All designs and proofs must be reviewed and approved by the Milligan University Marketing Office.

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ATHLETICSMilligan University has a long tradition of athletic success—from the days when our basketball and football teams beat the likes of Duke and the University of Tennessee to today when we successfully compete both regionally and nationally as part of the National Association of Intercollegiate Athletics (NAIA).

Milligan Athletics plays a key role in molding and shaping the University experience. Not only do we want our athletes to succeed in their sport, we want them to succeed in life.

Milligan’s brand identity reflects a commitment to excellence that began with our founders and has been upheld and championed by countless others.

This guide provides a framework that enables our staff and partners to express the Milligan Athletics brand effectively across a wide range of applications and media.


Athletic Color

Colors

Color is essential to communicating the Milligan Athletics brand. The following color configurations show how color can be expanded to build complementary pairings.

The secondary colors are not meant to replace primary colors. Instead, they are meant to supplement the primary color palette.

Due to variations across applications, there will be slight discrepancies when using Pantone Matching System (PMS), CMYK, or RGB colors.

SECONDARY

PRIMARY MILLIGAN ORANGE

BUFFALO BLACK

PMS# 1585cC:0/M:72/Y:99/K:0

R:255/G:106/B:19

FF6A13

TEAM ORANGEPMS# 172 MADEIRA-1987ISACORD-1304ROBISON-ANTON-2397

BlackC:0/M:0/Y:0/K:100

R:0/G:0/B:0

000000 BLACKMADEIRA-1000ISACORD-0020ROBISON-ANTON-2296

PANTONECMYKPrintRGBWeb/VideoHEXWebNIKEApparel EMBROIDERY

PANTONECMYKRGBHEXNIKEEMBROIDERY

White

C:0/M:0/Y:0/K:0

R:255/G:255/B:255

FFFFFF

White

PMS# 422c

C:19/M:12/Y:13/K:34

R:158/G:162/B:162

9EA2A2

Pewter Grey


PMS# 424c

C:30/M:20/Y:19/K:58

R:112/G:115/B:114

707372

Anthracite


White Gray Mountain Gray

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Athletic Logos

Logos

This logo is the primary visual mark representing Milligan University Athletics and should be used exclusively for that purpose.

The logo is a graphic element, not a typeface. Always use approved, high resolution artwork.

Do not, under any circumstances, attempt to match the shield or wordmark with other typefaces.

PLEASE KEEP A DISTANCE OF HALF THE SHIELD “M” ON ALL SIDES OF ANY ATHLETIC LOGO OR WORDMARK TO MAINTAIN VISIBILITY AND IMPACT.


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ColorVariations


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BUFFALOES

BUFFALOES

BUFFALOES

BUFFALOES

BUFFALOES

BUFFALOES

Athletic Logos

Wordmarks


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HORIZONTAL LOCKUP

HORIZONTAL SHIELD LOCKUP

VERTICAL STACKED LOCKUP

Sport and Dept Logos

Please contact Milligan Marketing for sport specific or departmental logos.



The logo can only appear as specified in these guidelines. In order to maintain a consistent brand, it should not be altered under any circumstances. At right is a partial list of things to avoid.

Do not crop.Do not rotate.

Do not stretch, pull, or squeeze.

Do not add a box, rule, or rectangle around the logo.

Do not outline parts of the logo.(Exception: Uniform wordmark

and numbers)

Do not alter.

Do not reverse colors. Do not recolor.

Do not recreate.

MILLIGANB U F F A L O E S

MU

Do not use old logos.

Athletic Logos

IncorrectLogo Use


FUTURA

milligan1234567890BUFFALOES

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

LIGHT OBLIQUE


LIGHT


BOOK OBLIQUE


BOOK


HEAVY OBLIQUE


HEAVY


MEDIUM OBLIQUE


MEDIUM


BOLD OBLIQUE


BOLD


DEMI OBLIQUE


DEMI


EXTRA BOLD OBLIQUE


EXTRA BOLD

PrimaryFonts

The designated typefaces for Milligan Athletics are RedZone and Futura.

RedZone is reserved for “Milligan” and uniform numbers, unless otherwise approved by the Milligan University Marketing Office.

The Futura font family should be used for most other purposes.

Athletic Typography


# B U F F S T R O N G

423.461.8700 | milliganbuffs.comMilligan University Athletics, P.O. Box 500, Milligan, TN 37681

Milligan Athletics | P.O. Box 500 | Milligan, TN 37682

Stationery

Athletic Print Media

Stationery may not contain additional graphics. Please contact the Athletics Secretary for stationery needs. Specialty items may be requested at milligan.edu/PR.


BrandedIdentification

Brutus Buffalomascot P.O. Box 500, Milligan, TN 37682office 423.xxx.xxxx • cell 423.xxx.xxxx [email protected] • milliganbuffs.com

Business cards must include an official Milligan phone number and email address.

To order name tags and business cards, complete the appropriate form at milligan.edu/PR.

The email signature template is available for download at milligan.edu/PR.

Brutus BuffaloMascot

Milligan University AthleticsPO Box 500, Milligan, TN 37682P 423.xxx.xxxx | C [email protected] | milliganbuffs.com

FOLLOW US ON SOCIAL! @MILLIGANBUFFS #BUFFSTRONG

For brand-related questions or additional clarification, please contact the Milligan University Marketing Office at [email protected] or 423.461.8756.

Documents

Brand Guidelines - Milligan University