Marketing Plan of

Coca Cola

Presentation Prepared Presentation Prepared By:By:

Name ID

Nabi Mohammed Rubel 09102101023 A.B.M. Sumon Reja 09102101047 Moin Mohammed 09102101319Md. Towfiqul Islam 09102101328Shashi Mohan Sangma 09102101023 Saikat Choudhury 09102101262Md. Solaiman Talukder 09101101337

Market Analysis

Market Analysis

 Internal Business Environment   External Business Environment

Both the internal and external environment and their respective influences will be decisive traits in relation to Cokes success and survival in the soft drink industry.

Product Life cycle The product life cycle is in more of a growth trend Coke's advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle.

Marketing Objectives

All objectives should be SMART i.e. Specific, Measurable, Achievable, Realistic,and Timed.

Specific - Be precise about what you are going to achieve

Measurable - Quantify you objectives

Achievable - Are you attempting too much?

Marketing Objectives• Product: The core product is what the consumer is actually buying and the benefits it gives. Coca Cola customers are buying a wide range of soft drinks.

• Positioning: Positioning is the process of creating, the image the product holds in the mind of consumers, relative to competing products.

 Marketing Objectives

• Branding: The popularity of the brand is often the deciding factor. Over the time Coca Cola has spent millions of dollars developing and promoting their brand name, resulting in world wide recognition.

• Packaging: Coca-Cola has benefited from packaging the product with incentives and endorsements on the labelling as a promotional strategy to increase it`s volume of sales and revenue.

Pricing Strategies and Tactics

Now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to sacrifice short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best.

Pricing Methods

Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality. If the price is too high, consumers will spend their money on other goods and services.

Pricing MethodsPromotion: In today`s competitive environment , having the right product at the right place in the right place at the right time may still not be enough to be successful.

Place and Distribution:• How far away the customers are;• The type of product being transported;• The lead times required; and;• The costs associated with transport;

Implementing Implementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work.

Monitoring And ControllingSales AnalysisMarket Share Analysis share analysis

Implementing, Monitoring And Controlling

When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business

Exploratory Research Descriptive Research Casual Research

Market Research

Factors Influencing Consumer Choice

Socio cultural factors: such as culture, subculture, socio-economic status, family and reference groups influence the consumers behavior towards a product.

Government Factors: such as new regulations, inflation, interest rates all influence consumer spending and choice.

Analysis and Findings

From above Figure it was found that 65% customers will be familiar with Coca-Cola, 35 % customers will be familiar with Others drinks..

Analysis and Findings

From above Figure it was found that Coca-Cola are very much available in the market with others drinks.

Others has to put effort on their marketing side and Coca-Cola has to do their best to hold their ground.

Analysis and Findings

From above Figure it was found that Coca-Cola has 50% market share while Local has 25% market share, Others has 25%.

Local and others have to work out their marketing strategy to capture market share while Coca-Cola has to work to hold their position and try to improve.

FamousMarket shareDeveloping and approvalcut their product priceThere is a high chance for new company entry

Major Findings

There are also some big competitors like local and others, etc.So they have to make new strategies to face these competitors. If they can continue to do this they can go for the challenge in this era of competitions.

Conclusion