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CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility ...Nora J Rifon; Sejung Marina Choi; Carrie S Trimble; Hairong LiJournal of Advertising; Spring 2004; 33, 1; ABI/INFORM Globalpg. 29
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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