1

User GuideGetting the most out of Uber Eats for Restaurants

78m active monthly users

<30min average delivery time

5m drivers in 6,000 cities

80%of restaurants see sales grow

with online delivery

Reach more customersUber Eats connects you to a world of customers. But there’s so much more to Uber Eats for Restaurants that can help you achieve your business goals.

*Performance data based on 2020 averages. Actual results may vary.

So much more than delivery

0 3

Uber Eats gives you everything you need to grow your business. As well as a range of delivery options, you can access efficient, effective marketing tools, customer insights, data-driven recommendations, and ever more ways to reach more customers in more places.

This is your guide to everything that makes Uber Eats our partners' favorite delivery platform.

2 in 3Restaurant partners say

Uber Eats is their preferred delivery partner*

“This move to Uber Eats exclusivity was a win-win all around, Better for our Delivery Guests, Better for EVOS, and better for Uber Eats”— Michael Jeffers, co-founder,

EVOS Restaurants

“Uber Eats helps bring in new customers. People in a new area can search and discover us now.”— Natasha Case, Coolhaus

*Based on internal survey conducted in 2020.

40 4

Setting up the essentials06 Overview07 Uber Eats Orders08 Uber Eats Manager09 Menu Maker 10 Point of Sales Integration

Reaching your customers12 Delivery options13 On-premises orders14 Expand your reach

Marketing your restaurant16 Tools to help you stand out17 Sponsored listings18 Promotions19 Loyalty programs20 Expert tips

Growing your brand22 Earn Top Eats status

23 Grow your in-app audience— Share updates— Add your Instagram

24 Reviews and Responses

Understanding your Uber Eats business26 View performance

27 Insights you can act on— Customer Insights

— Menu recomendations

Additional benefits29 Brand collateral

30 Menu photography

31 Eats Pass

Explore Uber Eats

5

Setting up the essentials

0 5

OVERVIEW

POINT OF SALE INTEGR ATION

0 6

UB

ER

EA

TS

SE

TT

ING

UP

TH

E E

SS

EN

TIA

LS

Uber Eats for Restaurants is designed to be intuitive and easy to use, whether you want the basics or you’re going all out for success.

This section is your quick start guide to using the service - and your introduction to the places where you’ll find the full suite of Uber Eats tools.

Menu MakerA tool found in the online version

of Uber Eats Manager, used to update and optimize your in-app

menu and store hours.

Uber Eats ManagerThe one-stop portal to manage and optimize your business, accessed on

desktop or through the dedicated mobile app.

Uber Eats OrdersThe essential day-to-day app for

receiving and managing Uber Eats orders. It can be accessed on tablet,

mobile, or desktop.

OverviewT H E B A S I C S Y O U N E E D T O G E T S TA R T E D

7

UB

ER

EA

TS

SE

TT

ING

UP

TH

E E

SS

EN

TIA

LS

Learn more about Uber Eats Orders.

Uber Eats Orders Uber Eats Orders is the day-to-day app for you (or your staff) to manage orders, track deliveries, and update times or item availability to keep customers in the know.

If you have more than one location on Uber Eats, each restaurant will need it's own Uber Eats Orders app, which can be accessed via tablet, mobile, or web.

Use the tablet you received when you joined Uber Eats, or — to get started even faster — use your own and download the app for iOS or Android at no charge.

0 7

8

UB

ER

EA

TS

SE

TT

ING

UP

TH

E E

SS

EN

TIA

LS

0 8

Learn more about Uber Eats Manager.

Uber Eats Manager This is where you can find all the information and tools you need to take your restaurant further.

From viewing performance data to accessing customer feedback, it's your central place for back of house operations.

Download the Uber Eats Manager app to get real-time alerts about restaurant operations and sales for iOS or Android.

9

UB

ER

EA

TS

SE

TT

ING

UP

TH

E E

SS

EN

TIA

LS

Learn more about Menu Maker.

Menu Maker Create — and easily update — your menu and key information in Menu Maker (located within the desktop version of Uber Eats manager).

New opening hours? Items out of stock? Want to add your own photos? Changing prep times? You can update your delivery and pickup menus the moment anything changes in your restaurant.

0 9

1 0

UB

ER

EA

TS

SE

TT

ING

UP

TH

E E

SS

EN

TIA

LS

Point of Sale IntegrationF O R S E A M L E S S S E T U P

Learn more about POS integration.

Flexible integration options mean you can use Uber Eats with many existing POS systems, helping you get all the benefits of Uber Eats without changing the way your business works.

“Through this integration, we were able to quickly double the number of stores on the platform — this makes it easier to onboard new stores.”— Ed Basch, Director of Business Intelligence

Jersey Mike’s Subs, US

1 1

Reaching your customers

DELIVERY OPTIONS

ON-PREMISES

EXPAND YOUR REACH

1 1

UB

ER

EA

TS

RE

AC

HIN

G Y

OU

R C

US

TO

ME

RS

1 2

Choose how you deliver orders made through the Uber Eats app.

The Uber network Connect with drivers on the app who get your food reliably to customers’ doors, even during the busy times.

Learn more about using the Uber network.

Your own delivery staff Already got the right people for the job? Enjoy lower fees and more control when you use your own staff to deliver Uber Eats orders.

Learn more about using your own delivery staff.

Delivery optionsO U R N E T W O R K O R Y O U R S

UB

ER

EA

TS

RE

AC

HIN

G Y

OU

R C

US

TO

ME

RS

1 3

Take advantage of Uber Eats ordering and payment systems, even when your customers come to you.

Reach more customers with Pickup Uber Eats Pickup helps you expand your reach, drive sales, and lower your marketplace fees.

Learn more about Pickup.

Order on-premises with ContactlessLet your restaurant's visitors order and pay via Uber Eats without touching a menu or card machine. Download and display a QR code that takes them straight to your menu in the app.

Learn more about Contactless.

On-premisesY O U R I N - P E R S O N O P T I O N S

UB

ER

EA

TS

RE

AC

HIN

G Y

OU

R C

US

TO

ME

RS

1 4

Making Uber Eats ordering and delivery systems available wherever and however you reach your customers.

Use Uber Eats anywhere with Online OrderingExpand your restaurant's reach with a unique URL you can use to link to your Uber Eats menu from your website, your social channels, or anywhere else online.

Learn more about online ordering.

Own the entire customer experience with Uber DirectYour platform, your systems from end-to-end - just use Uber Direct to send, track and delight with 30-minute delivery.

Learn more about using Uber Direct.

Expand your reachG O B E Y O N D T H E A P P

1 5

Marketing your restaurant

TOOLS TO HELP YOU STAND OUT

EXPERT TIPS

1 5

1 6

UB

ER

EA

TS

MA

RK

ET

ING

YO

UR

RE

ST

AU

RA

NT

Conveniently located in the marketing tab of Uber Eats Manager, our range of easy-to-use marketing solutions are designed to be flexible and customizable to meet your restaurant’s unique needs.

Follow this how-to guide to get started and consult the Expert Tips page to help improve your results even further.

*Sponsored Listings on the Uber Eats marketplace may increase orders up to 15%. Based on A/B testing of restaurants, which showed as a general matter that restaurants using sponsored listing collectively have a 15% increase in orders.

*Restaurants who used offers generally saw an average of 50% increase in orders. Based on overall restaurant totals.

*More repeat customers overall increased consumer retention. Performance data based on 2020 averages. Actual results may vary.

Sponsored Listings Promotions Loyalty ProgramsAds that help you get higher up in the feed so even more customers

see your restaurant.

From free items to Buy One, Get One savings, these offers help

convert views into orders.

Offer rewards for total spend or repeat orders to keep your

customers coming back.

Up to

15%more orders*

Up to

50%more sales*

More

REPEATorders*

Tools to help you stand outG E T N O T I C E D , G E T M O R E O R D E R S , A N D G E T R E M E M B E R E D .

1 7

UB

ER

EA

TS

Sponsored ListingsI N - A P P A D S T O H E L P I N C R E A S E A W A R E N E S S

How to use Sponsored Listings: 1. Set a weekly budget to control your spend

You’ll only be charged when customers click on your Sponsored Listing and you can pause it anytime.

2. Select your bidding methodWith automated bidding, it will automatically adjusthow much you pay for your ads over time, staying competitive without overspending. But if you want individual control, you canchoose custom bid and decide how much you want to pay.

3. Track performance and make changesUse Uber Eats Manager to check in on the effectiveness of your marketing solutions, and use the stats to help you decide how to adjust your settings.

Learn more about Sponsored Listings.

The Slice Spot

MA

RK

ET

ING

YO

UR

RE

ST

AU

RA

NT

1 8

UB

ER

EA

TS

How to use Promotions: 1. Choose the type of Promotion

Different promotions are best suited for different goals. For example:

• Spend More, Save More and Free Item with Purchase can help encourage higher ticket sizes.

• Free Item with Purchase, Buy One Get One and Save on Menu Items are great for drawing attention to new or high-margin items.

2. Set your budget Select your maximum spend and only get charged when customers order through your promotions.

3. Track your performance Check up on exactly how well each of your promotions is doing, so you can fine-tune your approach for the best results.

PromotionsC R E AT E S P E C I A L O F F E R S T O H E L P Y O U C O N V E R T M O R E S A L E S

Learn more about Promotions.

Wing World

MA

RK

ET

ING

YO

UR

RE

ST

AU

RA

NT

1 9

UB

ER

EA

TS

Loyalty Programs O F F E R R E S TA U R A N T R E W A R D S T O E N C O U R A G E R E P E AT C U S T O M E R S

How to create a Loyalty Program:1. Choose an order-based or spend-based program

Rewards are earned after a set number of orders or spending a set amount.

2. Choose the reward you want to give Either cash value or specified menu items, valid at your restaurant for 90 days after they’re earned.

3. Track your Loyalty Program’s performance Dive into the data to measure how well your program is doing.

Learn more about using a Loyalty Program.

Thai Garden

$10 reward after 5 orders

MA

RK

ET

ING

YO

UR

RE

ST

AU

RA

NT

UB

ER

EA

TS

2 0

Expert tipsG E T T H E M O S T O U T O F Y O U R M A R K E T I N G

• Get specific You can choose to target new or existing customers, or use dayparting to run selected promotions only at certain times.

• Combine your tools Using a Promotion and a Loyalty Program at the same time can attract new customers to your restaurant, then turn them into regulars.

• Use ads to boost your other offers A Sponsored Listing can be used to increase the visibility of any enticing Promotions or Loyalty Programs you run.

• Always check your performance Stay informed so you can find the promotions and combinations that work best for you, and change your approach as your needs change.

MA

RK

ET

ING

YO

UR

RE

ST

AU

RA

NT

2 1

Growing your brand

EARN TOP EATS STATUS

GROW YOUR IN-APP AUDIENCE

REVIEWS AND RESPONSES

2 1

2 2

UB

ER

EA

TS

GR

OW

ING

YO

UR

BR

AN

D

Earn Top EatsA M A R K O F Q U A L I T Y

Show customers that your restaurant is a great choiceTop Eats is an earned-not-paid-for status recognizing the highest performing restaurants based on customer experience metrics. If your restaurant qualifies, you’ll get a badge and special placement in the Uber Eats app to help you stand out to customers as a quality choice.

Learn more about earning Top Eats.

2 3

UB

ER

EA

TS

GR

OW

ING

YO

UR

BR

AN

D

Grow your in-app audienceB U I L D A F O L L O W I N G

Share updatesUse the Uber Eats app to keep your customers informed about anything to do with your restaurant, including:

• New, limited edition or popular menu items.

• Deals and promotions.

• News about holidays or events, like Mother’s

Day or a big sporting event.

Add your InstagramConnect your Instagram account to let customers see your posts in the Uber Eats app.

UB

ER

EA

TS

GR

OW

ING

YO

UR

BR

AN

D

2 4

Reviews and responsesG R O W R E L AT I O N S H I P S

Learn more about reviews and responses.

Understand and improve your customer experience by reading and responding to reviews.

• Review feedback Customers can leave reviews every time they order. Find them in the feedback tab.

• Have your say You’ll be notified every time feedback is left, and you’ll have seven days to respond. This can be a great way to build relationships and showcase your customer service.

• Use offers to re-engage customers Choose to provide self-funded discounts for future purchases, whether you’re saying thanks or making amends!

*Performance data based on 2020 averages. Actual results may vary.

+23%Reorders from customers

who left a review and received a response and

a promotion*

“I check all the Uber Eats reviews daily and reach out to managers and run through what we need to work on.”— Kevin Patel, Smoothie Spot

2 5

Understanding your Uber Eats business

VIEW PERFORMANCE

ACT ON INSIGHTS

2 5

2 6

UB

ER

EA

TS

UN

DE

RS

TA

ND

ING

YO

UR

BU

SIN

ES

S

View performance and feedbackUse Uber Eats Manager to view performance data and feedback.

• All the stats that matter, in one place Including item sales, customer feedback, operational insights, and business management. With the Reports Hub, you get on-demand access to raw data that helps your restaurant thrive.

• Identify sales trends Look at data from yesterday, the last seven days, the last 12 weeks, or the last 12 months.

• Understand your customer experience View feedback from your customers to learn what they like.

Learn more about accessing data and insights with Uber Eats.

“We’ve used the information we get from Uber Eats to help develop new stores.”— NaKim McMahon, Saigon Summer

2 7

UB

ER

EA

TS

UN

DE

RS

TA

ND

ING

YO

UR

BU

SIN

ES

S

Uber Eats has access to a wealth of data to help you make informed decisions. The following features put it right at your fingertips:

Customer InsightsThe Insights tab in Uber Eats Manager includes easy-to-follow suggestions to help you engage your existing customers - and get new ones.

• Behavior insights Get headline insights derived from detailed data about how customers engage with your restaurant on Uber Eats.

• Tried and tested As well as your own data, we look at similar restaurants in your area to identify effective actions.

• Ready-to-go suggestions Tailored recommendations show how Uber Eats products can help you attract and retain more customers.

Menu RecommendationsKeep your eyes open for our monthly newsletter emails with highly-tailored tips to help you:

• Carry the right products

• Identify items that need your attention

• Understand how your menu stacks up against others.

Act on insightsU S I N G O U R D ATA T O G U I D E Y O U R C H O I C E S

Learn more about Customer Insights.

2 8

Additional benefits

BR AND COLLATER AL

MENU PHOTOGR APHY

EATS PASS

2 8

2 9

UB

ER

EA

TS

AD

DIT

ION

AL

BE

NE

FIT

S

Brand collateralS P R E A D T H E W O R D

Learn more about our marketing content.

Let customers know you're on Uber Eats as soon as you sign up, with collateral including:

• The Uber Eats Badge Add it to your website to drive customers to your menu more easily.

• Free pre-made content Use your social channels to improve customer engagement.

• Welcome kits and merchant marketing materials Order additional materials to let your customers know your restaurant comes with all the benefits of Uber Eats, whether you reach them on-premises or at home.

3 0

UB

ER

EA

TS

AD

DIT

ION

AL

BE

NE

FIT

S

Menu photographyP U T Y O U R F O O D I N T H E S P O T L I G H T

Learn more about menu photography.

When you sign up, we’ll set up a complimentary professional photoshoot of some of your top restaurant menu items. You can also upload your own photos to showcase your most eye-catching dishes.

*Performance data based on 2020 averages for photos of high converting items. Actual results may vary.

+15%More purchases

achieved by menuswith photography*

“Put your best products on there, have good photos - and everything else should just work out!”— Nicholas Mitrosilis, The Yiros Shop

3 1

UB

ER

EA

TS

AD

DIT

ION

AL

BE

NE

FIT

S

Eats PassM E E T Y O U R N E W F AV O R I T E C U S T O M E R S

Learn more about Eats Pass.

Eats Pass is a customer membership program that helps Uber Eats users to order delivery from nearby restaurants more often, with incentives like $0 delivery fee and discounts on orders.

They’re high-value customers, who, on average, place more orders with larger basket sizes — and Uber Eats puts your restaurant on their radar.

*Performance data based on 2020 averages. Actual results may vary.

Up to

2xmore orders made by

Eats Pass holders*

Average

10%bigger orders made by

Eats Pass holders*

Eats Pass

Reach more customers, your wayWhatever the shape of your business, Uber Eats can help you stay on course to hit your goals by reaching more customers, retaining more customers, and getting more orders.

And with so many ways to use our services, you’re always in control.

Sign up today, and you’ll be getting more than just delivery in no time.

Click here to partner with Uber Eats

Click here to log in to Uber Eats Manager

Click here for more information on all of our solutions

3 2

3 3

If you are interested in signing up, please visit https://www.ubereats.com/restaurant/en-US/signup

or call 1-833-ASK-EATS or 1-833-275-3287