H O W t o I N C R E A S E I N S T A G R A M

F O L L O W E R S

Instagram is growing 5x faster than any other social network in

the U.S.

Instagram engagement with brands ARE

-10x higher than Facebook

- 54x higher than Pinterest

- 84x higher than Twitter

W H Y I N S T A G R A M

B U I L D Y O U R B R A N D

• Visuals play an important part in social media branding.

• Branding should be consistent across all channels so there is no disconnect for your clients.

• This will help people recognize your company instantly.

B U I L D Y O U R B R A N D

the brain processes images 60,000 times faster than it does text

V I S U A L S

9 3 % O F A L L H U M A N

C O M M U N I C A T I O N I S V I S U A L

9 0 % O F I N F O R M A T I O N S E N T

T O T H E B R A I N I S V I S U A L

V I S U A L T I P S

C H O O S E A C O L O R P A L E T T E

Bella uses its white and gray color palette across all social

media channels in its logo and graphics.

U S E T H E S A M E L O G O

To keep things simple and consistent, use the logo

that represents your company on all social channels.

T I P : Keep your personal and business Instagram accounts separate!

B e c o n s i s t e n t w i t h y o u r t o p i c s

Don’t let your Instagram feed become filled with a random mix of posts about different topics.

Pick a few topics that are related to your industry.

F o r E x a m p l e :

• Eyelash Extension pictures and tips

• Promoting other spa services

T I P : Keep your personal and business Instagram accounts separate!

P l a n y o u r I n s t a g r a m f e e d

Preview your Instagram feed using Later or a similar app, so you can see how all your photos work together.

S W I T C H T O A N I N S T A G R A M

B U S I N E S S A C C O U N T

T O V I E W Y O U R a n a l y t i c s

Start posting different types of industry related content to

determine what content your audience engages with.

You can do this by looking at your Instagram Analytics in the Content Tab and clicking “See all” in the Posts section.

W H A T T O P O S T

E v e n i n t h e E y e l a s h E x t e n s i o n Industry, there is not one best time or day to post that will work for everyone.

You can determine YOUR best time to post by looking at your audience analytics and seeing when most of them are online.

In this example, on Saturday you would post between 12-3pm.

In this example, on Thursdays you would post at 3pm.

W H E N T O P O S T

T I P : The top brands post 4.9x per week on average

Y O U N E E D A F A C E B O O K P A G E T O C O N N E C T Y O U R I N S T A G R A M t o , T O

S E T U P A N I N S T A G R A M B U S I N E S S A C C O U N T .

1. Click on the settings icon on your profile page

2. Scroll down and click on “Switch to Business Profile”

3. Continue as yourself and log into your Facebook

account

H E R E ’ s H O W

4. Click OK

5. Click on the correct Facebook page to connect to your Instagram account

6. Click Next

H o w t o t a k e a g o o d I n s t a g r a m p h o t o

E Y E A N G L E S

take photos of your lash sets at different angles

How to get some good angle shots: - Ask your client to follow your finger with her eyes so you get the perfect angle - Add a sticker to the ceiling, have your client look at while taking the picture - Take photos from the side of the clients face to show lashes from a different angle

L I G H T I N G

U s e n at u r a l l i g h t

If you’re shooting indoors, try to stay near a window and away

from artificial light. This will tint your photos yellow!

G L A M C O R L I G H T

Position the Glamor light behind your client with both of the

heads on either side of their face so you don’t cause a shadow.

This is one of the most important tips for creating a good Instagram photo.

Keep these tips in mind when taking a picture:

E D I T I N G A P P S

You’ve captured an awesome photo, now what?

Here are some of our favorite photo editing apps and some helpful tips:

1. V S C O

If you want to make your feed consistent, stick with the same filter or pack

of filters in VSCO to make all your photos come together.

2 . S n a p s p e e d

An all-purpose photo editor. You can use this app to crop, rotate, straighten and adjust your

perspective before posting it.

3 . Fa c e T u n e

Smooth skin and enhance eye color to make your eyelash photos pop!

H O W T O I N C R E A S E S O C I A L M E D I A F O L L O W E R S

E X P L O R E P A G E

Instagram stories appear on the Instagram explore page, which means people that don’t follow you can still find and watch your stories.

g e o l o c a t i o n s a n d h a s h t a g s

Get in front of more people

Most geo-locations and hashtags have their own stories attached to them.

To add a hashtag to your story

- Type the hashtag or - Add a hashtag sticker

To add a location click on the location sticker.

T I P : Posts with a location tag have 79% higher engagement than posts without.

T H E R I G H T H A S H T A G S

Choose hashtags with a purpose.

Instead of choosing hashtags like #happy or #love, choose hashtags that describe your business, your target market, the purpose for your account, and your location.

Examples:

- #EyelashExtensions - #EyelashExtensionsUtah - #ClassicEyelashExtensions - #VolumeEyelashExtensions - #EyelashExtensionTraining - #EyelashExtensionClasses - #EyelashCourse - #LashArtistUtah - #VolumeLashArtistT I P :

Posts with multiple hashtags perform better than average.

Engage with #’s that your target market uses.

Research hashtags that your target market is using on their photos.

h a s h t a g s

Like and leave real authentic comments on posts with those hashtags to encourage traffic back to your profile.

Before you follow these next steps, set up your payment method in your settings.

! In your settings click on “Payment Methods”! In Payment Methods you can see

payments linked from your Facebook ad account.

! If you don’t have a Facebook ad account, you can “Add Another Payment Method”.

B O O S T P O S T S

Step 1: Click the “Promote” Button.

Step 2: Choose the goal of your promotion.

If you want more followers, choose “Get More Profile Visits”.

Step 3. Leave the “Automatic” audience or create your own.

Step 4. Edit your Budget and Duration. Then click “Done”.

That will take you back to the Review screen. If everything looks good, click “Create Promotion”.

L E V E R A G E Y O U R C U R R E N T S T U D E N T S

Leverage your current students - have them follow your Instagram account.

C U R R E N T S T U D E N T S

Tips:

- Take pictures of your trainings and share them on social media - tag your current students.

- If your students are tagged they are more likely to repost or share the post on their own accounts, which means more people will be introduced to your brand.

- If a student takes a picture of the class and tags you, repost the image.

H o w t o i n c r e a s e e n r o l l m e n t

We can’t promote your classes if you don’t have them up!

And no one can sign up for your classes if you don’t have them up.

u p l o a d c l a s s e s

Build your brand - Keep your logo, color palettes, and content consistent - Plan out your Instagram feed using Later or a similar app

Switch to a Business Instagram Account - This will help you determine what and when to post

Take good Instagram photos - Use natural, Glamcor, or Selfie Phone Ring lighting - Take pictures of different angles of eyelash sets - Use photo editing apps like VSCO, Snapseed, and Facetune to enhance images

Increase social media followers - Utilize Instagram Stories to get in front of more people - Use Geolocations and industry hashtags - Engage with the people who use those industry hashtags by

leaving meaningful and authentic comments - Boost posts to reach more people - Leverage your current students and get in front of their followers

Promote your classes - Upload classes for the rest of the year so Bella Lash can help

promote them - Take pictures of your current classes, post them to Instagram and

tag your students

S u m m a r y

Q & A

T h a n k s !

https://socialpilot.co/blog/151-amazing-social-media-statistics-know-2017 https://www.omnicoreagency.com/instagram-statistics https://expandedramblings.com/index.php/important-instagram-stats https://blog.hootsuite.com/instagram-statistics https://interbrand.com/best-brands/best-global-brands/2016/ranking https://instagram-press.com

S O U R C E S