Market Analysis on Charity Organizations

Running Head: MARKET ANALYSIS ON CHARITY ORGANIZATIONS 1

Market Analysis on Charity Organizations

Justin Wong Zhe Xuan (J13011467)

INTI International College Subang Jaya

MARKET ANALYSIS ON CHARITY ORGANIZATIONS 2

Problem Statement

Similar charities have been receiving impartial publicity and

donations over the recent years.

The difference in popularity for similar charities that involved

abused children is because one gets more media coverage than the

other. This also led to a difference in donations from corporate

organizations in the form of money and volunteer services.

The overall goal is to figure out the main factors contributing

to the issue.

Research Objectives

1. To assess the charity events that is done in collaboration

by the charity organizations and companies.

2. To compare the popularity between charity organizations and

to investigate the factors contributing to it.


3. To list down charitable initiatives that is not often tapped

into.

4. To discuss on the methods abused children-related charity

organizations are using to create awareness regarding the

issue of children being physically and mentally abused.

5. To evaluate annual reports by different charity

organizations.

Research Questions

1. Why are some similar charities more popular than the other

one?

2. Why are charity organizations receiving impartial donations?

3. What are some of the different charitable initiatives out

there?

4. How involved are the charity partners with their respective

charity organizations?

5. How are the donations being used?

Research Limitations


One of the limitations is the limited amount of time that was

received to complete a thorough research on this particular

subject matter. Students were only given 3 months to complete the

research paper and it might not be as detailed and thorough.

Charity organizations’ websites are lack of information; the

websites are too simple and only able to provide basic

information but not enough details.

Purely secondary research might affect the authenticity of

information when compared to primary research methods.

Industry Description

The area of research is done within the charity industry.

According to Merriam-Webster online dictionary, charity

organizations are associations or societies that help people in

need or an institution that engages in relief of the needy.

Charity organizations are normally sustaining themselves based on

public donations or contributions from corporate companies. Most

of the time, corporate companies only do charity as part of their

corporate social responsibility also known as CSR. They do it as


an annual thing where they find random charities that they want

to and make up a charitable initiative that would be able to help

the charity organizations that are in desperate need. Donations

can come in a lot of forms, either monetary or non-monetary.

Monetary is financial support or cash donation in other words

whereas non-monetary support can vary. It can be donations in the

form of toys, old clothes, or even volunteering services. Most of

the charity partners do both because they want to show a high

involvement rate in the collaboration to get good publicity.

Abstract

The main objective of this market analysis paper is to figure out

the problem that lies within the impartial donations that similar

charities have been receiving over the recent years. This paper

fulfills the objective by analyzing the factors that are

contributing to the problem of the differences in terms of

popularity even though they are of similar cause. Main factors

are such as media coverage, types of charity partners and the

quality of information the organization puts up. In this

research paper, it will also be identifying different kind


charitable initiatives and also evaluating a charity project by a

corporate company. This paper also recommends that companies

should start donating to unpopular charities because they need

more help than the popular ones.

Introduction

Charity organizations are institutions that sustain

themselves by merely public’s donation and also some contribution


by the corporate bodies. Hence, it is very important for these

charities to actually get publicity however they can in order to

get the funding to run the charity and provide a well-built

environment for whoever is involved. Popularity between each

charity can vary depends on certain factors and this body of the

paper will be analyzing the factors that are contributing to the

difference in terms of popularity based on three criteria. The

criteria are media coverage, charity partners and also quality of

information provided. The charities that will be involved in the

research are child abuse related charity organizations and these

charities are purposely chosen for their big difference in

popularity.

The charities that were chosen for this paper are P.S the

Children, Handicapped and Mentally Disabled Children’s

Association Johor Bahru, SHELTER Home and Rumah Hope. The first

two parts of the body in the paper will show a breakdown on what

each charity organization does to differ themselves and why are

some of them more popular than the other one. The next part of

the content in the paper introduces the readers to some of the


unique and special charitable initiatives that no one has tapped

into yet. Some additional information that was included in the

research questions were also answered in the next section which

is also inclusive of an evaluation of a company’s charity

project.

Analysis

Introduction of Charities

In 2008, according to the Department of Social Welfare, a

total amount of 2,780 child abuse cases were reported and it has

increased from the previous years. In 2006 and 2007, there were

1,999 and 2,279 incidents of child abuse reported. Most common

type of child abuse is child neglect followed by physical abuse

and sexual abuse. Being a common type of abuse and there are

children dying (DoSomething, n.d.) because of such acts, a few

charity organizations have been set up in Malaysia in order to


fight for these children and provide physical and mental

healthcare for the victims.

P.S The Children was founded back in the year 1999, the

charity organization received their first client after making an

appearance on the popular morning show “Selamat Pagi Malaysia”.

This charity conceptualizes a world where children rights and

each and every of their dignity are protected through a series of

advocacy events providing effective prevention education to both

the adults and the children plus enhancing treatment services at

the same time. They have a series of programs such as Child

Sexual Abuse (CSA) Prevention Training where the community is

given a chance to learn more about CSA, how to take pay attention

to signs and symptoms of CSA, which authority to report to if CSA

cases are found. The Personal Safety Programme for Children was

also initiated to help children gain their self esteem and the

knowledge to protect them from being bullied and abused

specifically. On top of that, individual and group therapy

sessions are also provided in the charity whereas case

intervention support is also available through the reporting of


cases and court trials. Their support and services are inclusive

of accompanying the victims to police stations, hospitals and

make reports on their behalf. If needed, the charity will

cooperate with the local social welfare organizations to prepare

the victims for court hearings. (P.S The Children, 2011)

Rumah Hope is a shelter home that gives proper health

services, education materials for children whom are victims of

abuse that is located in Paramount Garden, Petaling Jaya. This

charity organization started off as a social ministry of Good

Hope Lutheran Church back in the year 1994. The charity currently

shelters a total amount of 60 children and it provides the

children to have the opportunity to make up with their parents.

The home also tries their best to give the victims of abuse a

complete education in government schools. Live living skills are

also taught to the older children, for instance woodwork, sewing,

and handicraft. They prepare the children to be ready in the

outside world. (Rumah Hope, 2013)

Handicapped and Mentally Disabled Children Association Johor

Bahru was founded in May 1990 housing only seven children at that


time. The organization has now expanded itself into sheltering

more than 220 children. They provide facilities, healthcare and

also education to not only physically disabled children but also

those that were once victims of abuse. The organization has

several facilities available to assist the children ranging from

shallow hydrotherapy pool for young children to physiotherapy

room. (Refer to Figure 1) Majority of the children whom are residing in

the charity are mostly victims of abandonment by their natural

parents. (Handicapped and Mentally Disabled Children Association

Johor Bahru, 2004)

SHELTER – Home for Children is known to be a welfare

organization that assists young people that experienced

abandonment, neglect and abuse. The charity started off helping

victims of abused since 1981 by initiating tuition classes to

assist children better their studies. This charity provides

proper shelter, counseling sessions, and also therapy sessions.

(SHELTER, 2013)

Analysis of Charities


Similar charities are found across the country but what

makes one different from another and what makes one more popular

than the other one is the main problem that is trying to be found

out through this market analysis paper. For instance, 4 similar

charities that are fighting for the same cause which is child

abuse in this paper’s case can be easily found. P.S The Children

and Handicapped and Mentally Disabled Children Society Johor

Bahru are the more popular charity and they are more often

donated to when compared to SHELTER Home and Rumah Hope.

Firstly, what differs them from each other is the charity

partners they collaborate with. P.S The Children has a total of

30 different charity partners that have their own roles to play

in order to help the charity organization. These partners are

tertiary education institutions like HELP University and Sunway

University, radio stations like BFM and Capital FM, TV station

like ntv7, Shell and other local social welfare organizations.

Each charity partner of P.S The Children plays a different role

in contributing to the cause, academic institutions help recruit

interns that are interested in doing the related field of work,


media channels like radio stations and TV stations are meant for

the charity to raise the awareness regarding the issue in a large

scale meaning it can reach a larger audience when compared to

conventional promotion methods. They also work together with the

ministry of education to implement educational programmes, and

also Polis Diraja Malaysia to assist in case management and

training. (P.S The Children, 2011) The charity partners that

collaborate with the Handicapped and Mentally Disabled Children

Association Johor Bahru are such as the local Chinese newspaper

Nan Yang Siang Pau Sdn. Bhd., Magnum 4D, Bursa Malaysia Berhad,

Hong Leong Foundation, Munchy Food Industries Sdn. Bhd. and more.

(Handicapped and Mentally Disabled Children Association Johor

Bahru, 2004)

Charity partners that work with SHELTER Home are See Hoy

Chan Sdn. Bhd., Grid 9, Galeri Chandan, StreetDeal.my, and ESSE

organic. (SHELTER, 2013) As for Rumah Hope, the charity partners

are such as IJM Corporation, Groupon and See Hoy Chan Sdn. Bhd.

(Rumah Hope, 2013). The main difference between the first two

charities and the latter charities are the difference in the


kinds of partners they collaborate with. In terms of amount, P.S

The Children has the most charity partners out of the four,

followed by Handicapped and Mentally Disabled Children

Association Johor Bahru (PPKKTAJB) then SHELTER Home and Rumah

Hope. With more charity partners, charities get more help, when

they get more help; they receive more public awareness and would

be able to raise more funds. The companies that work with P.S The

Children are also better known, for example ntv7 is a popular

local TV channel where every Malaysian knows about and they also

have SHELL and Sime Darby, two multinational corporations as

their charity partners. PPKKTAJB is also more popular thanks to

the same factor; they have Nan Yang Siang Pau Sdn. Bhd. as one of

their supporters which could help them get more public

recognition and huger press coverage among the Chinese community

since the newspaper is of Chinese language. Most of the charity

partners that work together with Rumah Hope and SHELTER Home are

local based companies which explain why they are less popular.

The media coverage that each charity gets also varies, the

more media coverage one charity gets, the more people will know


about it because the public is exposed to the media the longest

amount of time. Media is everywhere, newspapers, internet, TV,

radio stations and advertisements. According to the annual report

provided by P.S The Children, in 2009, they were approaching the

public pro-actively by appearing on the morning news show

“Breakfast Show” on TV3 and after that they went onto BFM for

radio interviews to talk about topics related to Child Sexual

Abuse. They have also received opportunities to be featured in

several newspapers like The New Straits Times and The Star. In

2010, according to P.S The Children’s annual report also, their

media-related activities increased tremendously from 12 to 23.

The activities are inclusive of newspaper articles, magazine

feature articles, appearances on local radio stations and TV

stations. They also had an advertisement up on “Mamak TV” which

was run for 40 times per day in three different Mamak restaurant

outlets. As a result of more media coverage, the charity

organization experienced an increase in their income in

“Donations and Fundraising” by 12% to a grand amount of RM902,

359. This has proven that the more media coverage the charity

gets, the more people will know about the charity, and when


public recognition increases, it directly affects the income in

terms of donation and fundraising activities. The two unpopular

charities are also lacking in terms providing in-depth

information regarding the organization itself. All charity

organizations that are mentioned have their own websites but only

the sites of P.S The Children and Handicapped and Mentally

Disabled Children Society Johor Bahru are up to date and filled

with information. Rumah Hope’s website has only really basic

information included the section of what kind of events or

projects they do are down and have not been updated during the

course of this research period. (Refer to Figure 2) P.S The

Children’s website has uploaded their annual reports from the

past year 2009 to 2012 (Refer to Figure 3) which could provide

visitors whom have the desire to donate more detailed information

on what the charity does, what are some of the companies that

work together with them and how much have they raised each year.

By providing this precious information, it could help kind-

hearted donators know where their money is going to, how are the

donations used and other vital information. Hence, by having a


website that is compact with details is one of the crucial

factors to help the charity gain more popularity and publicity.

These charities sustain themselves merely on public’s

donation and their own fundraising events. Therefore, it explains

why the popularity of each charity organization plays a crucial

role because without publicity, without public recognition, these

organizations that are doing good deeds for these victims of

abuse will not be able to pay electric bills, maintenance fees,

and other kind of financial liabilities. Though, sometimes it’s

not always about the money, sometimes the act of raising

awareness is prioritized first just like in P.S The Children’s

case.

According to the 2009 annual report issued by P.S The

Children, a number of multinational companies have been working

with P.S The Children as part of the company’s corporate social

responsibility also in hopes to bring about awareness regarding

Child Sexual Abuse. One of the main companies that collaborate

with the charity is United Overseas Bank (Malaysia) Bhd which

also stands for UOB. The alliance was decided to last for


several years with different projects. UOB funded three projects

in just a year, the company provided enough funds to carry out

the implementation of “Keeping Me Safe” Program for 6 primary

schools located in Kuala Lumpur, 2 secondary schools for impaired

hearing teenagers and 12 primary school personnel were given

training courses to form a Child Protection Support team.

“Keeping Me Safe” program is one of the charity’s personal safety

programmes for children to learn how to protect themselves and

also allowing the adults to have knowledge about Child Sexual

Abuse. On the 18th of April 2012, students studying Diploma in

Event Management from Sunway University have also raised fund for

P.S The Children through a fundraising dinner in conjunction of

the University’s Hope campaign. (Refer to Figure 4 and 5) The main

purpose of the event was to create awareness and educate students

about child sexual abuse and how every child does not deserve to

let their childhood getting robbed away by being the victims of

abuse. (P.S The Children, 2012) At certain times, it isn’t always

the corporate organizations that find charity organizations to

work with; sometimes the charity organization itself will take

initiative to approach companies for help. According to the year


2009 annual report of P.S The Children, they took up the

initiative to approach Sime Darby Sdn Bhd to develop a “corporate

child protection framework”. This framework suggested that as the

leading palm oil plantation company in Malaysia, the company

should incorporate child protection policies in any sort of

corporate events and also in plantation works. Another company

that has worked together with P.S The Children is Hong Leong

Foundation to create a new initiative. The both have came up with

the project “REACH” which stands for “Responsible Empowerment

Activities for Children in Homes”. The project is aimed towards

children whom are in shelter homes that are not well equipped and

filled with careless care providers. The project is also to help

these children to overcome inadequate social status in school

because these children have a higher chance of being subjected to

bullying by other schoolmates. This kind of treatment will lead

to exploitation and victimization when they become adults

eventually.

The Handicapped and Mentally Disabled Children Association

Johor Bahru raised fund for their own organization by holding a


charity sale at the New York Hotel from 3rd of August to 5th of

August 2013. Deloitte has also been one of the companies that

have worked with the charity as part of their corporate social

responsibility. Their initiative is known as IMPACT Day, it is an

annual celebration where the company gives back to the local

community and they organize trips to community centers, social

welfare organizations and also orphanages. For year 2013, the

company has decided to give a helping hand to this association

and they have helped them raised an amount of RM1, 365. On top of

monetary support from the company, the employees also

participated in being the volunteers (Refer to Figure 6) for the day.

(Handicapped and Mentally Disabled Children Association Johor

Bahru, 2013) The charity sold handicrafts made by the children in

the association. On 24th May 2012, Tesco Kulai has also initiated

their own charity event named “Hypermarket Big Sweep” and

participants were required to find 15 products inside the

supermarket within a 20 minutes time limit. All the items that

were found by the contestants during the sweepstakes were donated

to the charity. (Handicapped and Mentally Disabled Children

Association Johor Bahru, 2012)


Ford gathered its employees and managers during the 6th

Annual Ford Global Week of Caring and made a donation of RM20,

000 to Rumah Hope as part of their charity initiative. Other

than merely monetary support, Ford has also collected children’s

clothes and toys from their customers to be donated to Rumah

Hope. (MotorTrader, 2011) According to the year 2012 annual

report issued by Quill Capita Trust, the respective company has

donated RM19, 730 in cash to Rumah Hope as part of their

corporate social responsibility. The donation was used to

purchase facilities and equipments for the home’s computer

classroom. Other than monetary donations, the company’s staffs

have also donated food to the children and even had a lunch

gathering with the children in order to show some care and

support rather than just merely cash donation. Dutch Lady Milk

Industries Berhad has also donated RM20, 000 to the “Rumah Hope

Building Fund” campaign and also provided one whole year of

supply inclusive of various dairy products to be given to the

children. (Dutch Lady, 2005) According to the year 2012 annual

report by IREKA, the corporate social responsibility programme of

the company was initiated through IREKA Care and they have


provided non-monetary support towards Rumah Hope, the staffs and

workers taught the children in Rumah Hope arts and crafts, living

skills and also exposed them to performing arts.

SHELTER Home does some of its own fundraising initiative

also, for instance they produce their own calendars for sale. The

year 2014 calendar is already up on the website, ready for the

public to pre order before the New Year arrives. According to the

organization, this fundraising event has always been an important

part of the organization and it has helped the organization raise

a lot of money and also it involves a lot of resources and

effort. (SHELTER Home, 2013) See Hoy Chan Sdn. Bhd. has also

partnered up with SHELTER Home and two other beneficiaries which

are Rumah Hope and United Voice to raise fund for the respective

beneficiaries through a fundraising dinner called “Chuckle 4

Charity”. The dinner showcased famous local stand-up comedy

artists such as Kuah Jenhan and Douglas Lim. The fundraising

dinner was a total success and helped the charities raised a

whooping amount of RM489, 000. (Refer to Figure 7) The money was


equally distributed among the three charity organizations. (See

Hoy Chan, 2013)

Charity Initiatives

One of the more unique kinds of charitable initiatives can

be seen being done by the Breast Cancer Welfare Association. The

charity organization that provides support for women with breast

cancer initiated a campaign called the “Orchid Day” and the

organization sells orchids by writing letters, with order forms


attached together to send it to corporate companies and

individuals. The charity’s main goal of the initiative is to

create awareness in preventing premature deaths among the women

with breast cancer. The people who buy orchids will get the

chance to arrange the orchids in their own way and send it to

their loved ones. On top of that, the association also provides

orchid arrangement workshop for those whom are interested. The

charity organization won the 2012 Malaysia Fundraising Awards

with this initiative. (The Resource Alliance, 2012)

The issue of children being abused is a common cause that

corporate companies donate to usually as part of their corporate

social responsibility, same goes to breast cancer, women’s

rights, and orphanages. However, there are some charitable

initiatives that have yet been tapped into by the public, it’s

either they had little or no knowledge about it. Psoriasis is a

inherited skin disease that would cause the skin cells to grow

too quickly, as a result the skin would be thick and would form

patches on random parts of the body. This skin condition can be

very embarrassing especially for teenagers or school-attending


children. There is currently no cure for the disease but only

temporary medication to keep the condition under control. (WebMD,

2010) In Malaysia, there is only one charity organization that is

helping out the people that has this life-lasting disease which

is Psoriasis Association of Malaysia. The association started to

help these people out since the year 1987. They try their very

best to improve the lives of those who have psoriasis and also

their family members. The organization is purely funded by public

donations and it is served by a number of medical advisors that

focus on the dermatologist field. The charity also provides an

online forum that allows patients to discuss about the disease

and what are some of the medical treatments or health care

services that they can possibly get in the country, it also

serves as a platform for them to make friends with one another.

(Psoriasis Association of Malaysia, 2009)

Another rare charitable initiative that has yet been tapped

into would be rare disorders in Malaysia. The only charity

organization that is helping out the community that has rare

disorders is the Malaysian Rare Disorders Society. The charity


was formed back in 2004, and the organization is formed to

represent the voices of those individuals that are affected by

rare disorders. “A rare disorder is a medical condition that only

affects only a few people in the population and usually has

genetic origins.” The charity focuses on raising awareness

regarding the disorder since not a lot of people know neither

about the charity nor about the disorder itself. (Malaysian Rare

Disorders Society, 2013)

Additional Information:


Charity organizations work with local or multinational

companies to raise fund and help those whom are in need, to

create awareness among the public, to educate children and adults

regarding the issue but the relationship between the companies

and the charity itself sometimes vary. The involvement rate of

the charity partners is different for different charities and

companies. Some of the companies are very involved in raising

fund for the charities, meaning not only they provide support

financially, but also provides manpower or volunteers to help

these kids whom are once victims of abuse. Hence, we can deduce

the relationship as the higher the involvement rate of the

companies with their respective charity organizations, the higher

the chance of them working together in the future again. To back

up that hypothetical statement made, according to the year 2009

annual report by P.S The Children, UOB Bank not only funded the

projects but the company has constantly send out their staffs to

actively participate in terms of monitoring and evaluation

process during the “Keeping Me Safe” program. As a result, UOB

has been working together with P.S The Children for three years

consecutively, from 2009 to 2012. Donations by the public and


companies are normally used for similar items after comparing all

the charity organizations. Donations usually go back to the

children’s food, living expenses, personal clothing, medical

fees, school fees, educational materials and also internet

access. Some of the charity organizations like P.S The Children

allow their donators to choose how they would want their

donations to be used before they actually fill up the donation

form.

The project that will be evaluated is the “Green Treasure

Hunt” project that is done as a result of collaboration between

Berjaya Starbucks Malaysia and Tourism Selangor. This project is

a part of Berjaya Starbucks Malaysia’s annual CSR initiative

which is called Global Month of Service where charity projects

would be done throughout the month of April. The scavenger hunt

took place in Hutan Lipur Sungai kanching in Templer’s Park,

Selangor. The event involved a total amount of 500 participants

which includes Starbucks employees, customers, staff from Tourism

Selangor and even members of the media. The participants were

first broken into groups of 4 and went through station games that


require them to clean the facilities (Refer to Figure 8) within the

area in interesting ways. The winning team was able to win RM10,

000 worth of prizes provided by the organizers and also sponsors.

(Starbucks, 2013) The aim of the project was very well thought,

it is basically killing two birds with one stone because the

activity requires them to clean up the environment but also to

have fun at the same time, this would sustain the entertainment

value when they are participating in the event, they wouldn’t get

bored that easily and would be more enthusiastic when they play

the games. The reach was also amazing to be able to get 500

participants from different backgrounds could bring good to the

project in terms of publicity and credibility. Media members were

even invited to participate in the project, which means the

members of the media could have first-hand experience about the

project and would spread good word of mouth and eventually leads

back to good publicity for the company itself. The project would

be a successful one in my opinion, though it is hard to measure

the success without actual figures. However, it’s really rare to

see that huge of an amount of participants turning up for an

environment-related charity event.


Conclusion

Through this research, it has been found out that why some

charities are more popular than the other one despite it being of

the same cause, it’s because they get impartial media coverage

whether it being news articles or TV appearances. When one

charity gets more media coverage, it automatically raises its

public recognition because more people know about it hence

eventually raising the amount of donation that’s being donated to

the charity annually. The types of charity partners that

collaborate with the charities are also taken into consideration

of figuring out the factors because when a charity partners up

with a multinational company, it gains popularity because of that

whereas not so much with a local company.As a recommendation


after the thorough research, corporate bodies should start to

find rare charitable initiatives to donate to because they need

more help when compared to those that are often donated to. I

also believe that if companies make wise decisions before

deciding on their CSR initiatives and what charity they would

want to donate to, they could balance out the donations that each

charity receive. Corporate bodies and various charity

organizations should also look into the creative ways of raising

fund rather than sticking to the conventional ways for instance

fundraising dinner and bazaar sales. Unique fundraising methods

could attract more people to be interested to spend their time

spending their money for a good cause. Before coming up with a

CSR initiative plan, companies should do their market analysis

beforehand just to get more thorough information on what the

consumers are interested in and what kind of help do the

charities need the most, hence ensuring that the companies are

doing the right kind of good for the right cause.


References

Berjaya Starbucks Malaysia. (2013). Starbucks Launches Global Month of

Service 2013 with Green Initiative. Retrieved from:

http://www.starbucks.com.my/assets/b088e93016b442fea7d0f694d

70bf881.pdf

DoSomething. (n.d). 11 Facts about Child Abuse. Retrieved from:

http://www.dosomething.org/tipsandtools/11-facts-about-

child-abuse

Dutch Lady Milk Industries Berhad. (2005). Dutch Lady brings mid-year

joy to Rumah Hope. Retrieved from:

http://www.dutchlady.com.my/en/home.asp?

page=happenings&subpage=hope

Handicapped and Mentally Disabled Children’s Association Johor

Bahru. (2004). About Us. Retrieved from:

http://www.handicapjb.org.my/index.php?

option=com_content&view=article&id=13&Itemid=4


Bahru. (2004). History. Retrieved from:

http://www.handicapjb.org.my/index.php?option=com_content&view=article&id=13&Itemid=4


http://www.dutchlady.com.my/en/home.asp?page=happenings&subpage=hope

http://www.dutchlady.com.my/en/home.asp?page=happenings&subpage=hope

http://www.dosomething.org/tipsandtools/11-facts-about-child-abuse

http://www.dosomething.org/tipsandtools/11-facts-about-child-abuse

http://www.starbucks.com.my/assets/b088e93016b442fea7d0f694d70bf881.pdf

http://www.starbucks.com.my/assets/b088e93016b442fea7d0f694d70bf881.pdf





Bahru. (2004). Our Supporters. Retrieved from:




Bahru. (2013). IMPACT Day. Retrieved from:


option=com_content&view=article&id=330:impact-day-

2013&catid=1:latestnewscat&Itemid=54


Bahru. (2013). Charity Sales of Handicrafts Made By Handicapped and

Mentally Disabled Children at New York Hotel Johor Bahru. Retrieved from:


option=com_content&view=article&id=327:charity-sale-of-

handicrafts-made-by-handicapped-and-mentally-disabled-

children-at-new-york-hotel-johor-

bahru&catid=1:latestnewscat&Itemid=54

http://www.handicapjb.org.my/index.php?option=com_content&view=article&id=327:charity-sale-of-handicrafts-made-by-handicapped-and-mentally-disabled-children-at-new-york-hotel-johor-bahru&catid=1:latestnewscat&Itemid=54



http://www.handicapjb.org.my/index.php?option=com_content&view=article&id=330:impact-day-2013&catid=1:latestnewscat&Itemid=54









Bahru. (2012). Tesco Kulai Charity Events. Retrieved from:


option=com_content&view=article&id=300:tesco-kulai-charity-

events-&catid=1:latestnewscat&Itemid=54

IREKA. (2012). Propelling Growth, Boosting Value Annual Report 2012.

Retrieved from:

http://announcements.bursamalaysia.com/EDMS/subweb.nsf/7f045

16f8098680348256c6f0017a6bf/

49f77a08a89e7f0148257a6f0021a6a0/$FILE/IREKA-

AnnualReport2012%20(3MB).pdf

Motor Trader. (2011). Ford Gives Help to Rumah Hope. Retrieved from:

http://www.motortrader.com.my/news/ford-gives-help-to-rumah-

hope/

P.S The Children. (2009). P.S The Children Annual Report 2009. Petaling

Jaya, S. Steffen Preusser. Retrieved from:

http://www.psthechildren.org.my/media/pdf/2009%20Annual

%20Report_Final.pdf

http://www.psthechildren.org.my/media/pdf/2009%20Annual%20Report_Final.pdf


http://www.motortrader.com.my/news/ford-gives-help-to-rumah-hope/

http://www.motortrader.com.my/news/ford-gives-help-to-rumah-hope/

http://announcements.bursamalaysia.com/EDMS/subweb.nsf/7f04516f8098680348256c6f0017a6bf/49f77a08a89e7f0148257a6f0021a6a0/$FILE/IREKA-AnnualReport2012%20(3MB).pdf



http://www.handicapjb.org.my/index.php?option=com_content&view=article&id=300:tesco-kulai-charity-events-&catid=1:latestnewscat&Itemid=54




P.S The Children. (2010). P.S The Children Annual Report 2010. Petaling Jaya,

S. Steffen Preusser. Retrieved from:


%20Report_Final.pdf

P.S The Children. (2011). Mission & Core Values. Retrieved from:

http://www.psthechildren.org.my/Mission%20and%20Core

%20Values.php

P.S The Children. (2011). Partners. Retrieved from:



P.S The Children. (2011). Programmes & Services. Retrieved from:

http://www.psthechildren.org.my/Programmes%20and

%20Services.php

P.S The Children. (2012). P.S The Children Annual Report 2012. Petaling

Jaya, S. P.S The Children. Retrieved from:


%20Report_Final.pdf



http://www.psthechildren.org.my/Programmes%20and%20Services.php

http://www.psthechildren.org.my/Programmes%20and%20Services.php



http://www.psthechildren.org.my/Mission%20and%20Core%20Values.php

http://www.psthechildren.org.my/Mission%20and%20Core%20Values.php




Quill Capita Management Sdn. Bhd. (2012). Annual Report 2012.

Retrieved from:

http://announcements.bursamalaysia.com/EDMS/subweb.nsf/7f045

16f8098680348256c6f0017a6bf/

d4b40b1170391bbf48257b200012afeb/$FILE/QCAPITA-Cover%20to

%20Page%2020.pdf

Rumah Hope. (2013). About Us. Retrieved from:

http://www.rumahhope.org.my/about-us.aspx

Rumah Hope. (2013). Latest Updates. Retrieved from:

http://www.rumahhope.org.my/new--events.aspx

See Hoy Chan Sdn. Berhad Group. (2013). Chuckle 4 Charity. Retrieved

from: http://www.shcsb.com.my/chuckle-4-charity/

SHELTER Home for Children. (2013). About Shelter. Retrieved from:

http://www.shelterhome.org/index.cfm?menuid=29&parentid=2

SHELTER Home for Children. (2013). Shelter Calendar 2014. Retrieved

from: http://www.shelterhome.org/index.cfm?

menuid=6&action=newsview&retrieveid=24

http://www.shelterhome.org/index.cfm?menuid=6&action=newsview&retrieveid=24

http://www.shelterhome.org/index.cfm?menuid=6&action=newsview&retrieveid=24

http://www.shelterhome.org/index.cfm?menuid=29&parentid=2

http://www.shcsb.com.my/chuckle-4-charity/

http://www.rumahhope.org.my/new--events.aspx

http://www.rumahhope.org.my/about-us.aspx

http://announcements.bursamalaysia.com/EDMS/subweb.nsf/7f04516f8098680348256c6f0017a6bf/d4b40b1170391bbf48257b200012afeb/$FILE/QCAPITA-Cover%20to%20Page%2020.pdf




SHELTER Home for Children. (2013). Shelter News. Retrieved

from:http://www.shelterhome.org/index.cfm?menuid=6

The Resource Alliance. (2012). Malaysia Fundraising Awards. Retrieved

from: http://www.resource-alliance.org/pages/en/malaysia-

fundraising-awards-2012.html

UNICEF Malaysia. (2010). Child Abuse in Malaysia. Retrieved from:

http://uaa-static.s3.amazonaws.com/GetonBoard-Factsheet-

Child-Abuse-in-Malaysia.pdf

WebMD. (2010). Psoriasis Health Center. Retrieved from:

http://www.webmd.com/skin-problems-and-treatments/psoriasis/

psoriasis-topic-overview

Psoriasis Association of Malaysia. (2009). About The Psoriasis

Association of Malaysia. Retrieved from:

http://psoriasismalaysia.wordpress.com/about/

Malaysian Rare Disorders Society. (2013). Who We Are. Retrieved

from: http://www.mrds.org.my/

Appendix

http://www.mrds.org.my/

http://psoriasismalaysia.wordpress.com/about/

http://www.webmd.com/skin-problems-and-treatments/psoriasis/psoriasis-topic-overview

http://www.webmd.com/skin-problems-and-treatments/psoriasis/psoriasis-topic-overview

http://uaa-static.s3.amazonaws.com/GetonBoard-Factsheet-Child-Abuse-in-Malaysia.pdf

http://uaa-static.s3.amazonaws.com/GetonBoard-Factsheet-Child-Abuse-in-Malaysia.pdf

http://www.resource-alliance.org/pages/en/malaysia-fundraising-awards-2012.html

http://www.resource-alliance.org/pages/en/malaysia-fundraising-awards-2012.html

http://www.shelterhome.org/index.cfm?menuid=6


Figure 1: A Down syndrome kid doing physiotherapy

Figure 2: A screenshot of the website being updated

Figure 3: A screenshot of the reports available to download in the website


Figure 4: Fundraising dinner in Sunway University

Figure 5: Students from Diploma in Event Management collected funds for P.S the Children

Figure 6: Deloitte employees doing volunteering work


Figure 7: RM489, 000 was raised through the Chuckle 4 Charity Dinner

Figure 8: The rubbish that was collected at the end of the event

Documents

Market Analysis on Charity Organizations