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This is a repository copy of Service design tools for stakeholder dialogue and youth empowerment in Africa. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/133156/ Version: Accepted Version Proceedings Paper: Miettinen, S, Tang, T orcid.org/0000-0002-5410-7271, Remotti, S et al. (4 more authors) (2018) Service design tools for stakeholder dialogue and youth empowerment in Africa. In: Proceedings of the 2018 Cumulus Association Conference. 2018 Cumulus Association Conference: To Get There - Designing Together, 11-13 Apr 2018, Paris, France. Cumulus Association . © The Authors. This is an author produced version of a paper which will be published in the proceedings of the 2018 Cumulus Association Conference: To Get There - Designing Together. [email protected] https://eprints.whiterose.ac.uk/ Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing [email protected] including the URL of the record and the reason for the withdrawal request.

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This is a repository copy of Service design tools for stakeholder dialogue and youth empowerment in Africa.

White Rose Research Online URL for this paper:http://eprints.whiterose.ac.uk/133156/

Version: Accepted Version

Proceedings Paper:Miettinen, S, Tang, T orcid.org/0000-0002-5410-7271, Remotti, S et al. (4 more authors) (2018) Service design tools for stakeholder dialogue and youth empowerment in Africa. In: Proceedings of the 2018 Cumulus Association Conference. 2018 Cumulus Association Conference: To Get There - Designing Together, 11-13 Apr 2018, Paris, France. Cumulus Association .

© The Authors. This is an author produced version of a paper which will be published in the proceedings of the 2018 Cumulus Association Conference: To Get There - Designing Together.

[email protected]://eprints.whiterose.ac.uk/

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Servicedesigntoolsforstakeholder

dialogueandyouthempowermentin

AfricaSatuMiettinen

1,TangTang

2,SilviaRemotti

3,EmanuelaDelfino

4,

BruttoFrancesco5,DammannJulia

6,AlonsoSara

7

1FacultyofArtandDesign,UniversityofLapland,Finland,[email protected],Leeds,UK,[email protected]

3PACODesignCollaborative,Italy,[email protected]

4PACODesignCollaborative,Italy,[email protected]

5PACODesignCollaborative,Italy,[email protected]

6SouthAfricanSanInstitute,SouthAfrica,[email protected]

7PACODesignCollaborative,Italy,[email protected]

Abstract: The aim of this paper is to present a servicemodel andmethods that

enable empowerment and action in the context of the San youth. Their

stakeholdershaveanextremelyimportantroleinbothprovidingservicesaswellas

lobbying for their cause to improve the situation in the local context.When the

public service production does not have vast resources available the role of civil

societyandnon-governmentalorganisationsbecomemoreandmoreimportant in

theserviceproductionaswellas intheservicedelivery.Further, it isfundamental

todevelopmeansforlocaldialoguethatenablescommunicationbetweendifferent

stakeholdersandtheSanyouth.Thispaperfocusesonservicedesignandcreative

methodologiesthatcanbeutilizedforcreatingwellbeingatthelocallevelinSouth

Africa and Namibia. Service design has become an important tool for creating

insights and understanding over complex societal challenges and finding new

solutions for underserved and marginalized communities. It is looking at service

design as a platform to create both foresight and solution-oriented process to

create dynamic capabilities through local dialogue in response to the needs of

underservedcommunities.

Theme:Innovation.

Keywords: service design, participatory design, dialogue, youth

empowerment,grassrootsinnovation

1.IntroductionParticipatoryDevelopmentwithYouth(PARTY)projectandservicedesignmethodologyhavehelped

in“givingavoice”tothemarginalizedyouthinAfrica.PARTYprojectisaresearchandresearcher

mobilityprojectfundedbyMCSARISEHorizon2020programfocusingonparticipatorydevelopment

withindigenousSanyouth.Researchcollaborationincludesstakeholdersfromboththeacademia

UniversityofLapland,UniversityofLeeds,CapePeninsulaUniversityofTechnologyandNamibia

2

UniversityofScienceandTechnologyandthethirdsector.Especiallythethirdsectororganisations

havebeenactiveintheproject.TheseorganisationsincludeSouthAfricanSanInstitute(SASI),

!KhwattuinSouthAfricaandPACODesignCollaborativeinItaly.

EmpowermenthasbeenrecognisedbyWorldBank(2000)asoneofthethreepillarsofpoverty

reductionandthesubjectofdebatewithinthedevelopmentcommunity.Thisresearchinvestigates

howparticipatoryservicedesignprocessworksasaninnovationcatalystforyouthempowermentin

Africa.Throughcasestudies,weillustratehowparticipatoryservicedesignenablesandcreatesthe

localdialoguebetweentheyouthandtheirstakeholders.ThroughservicedesignworkshopsPARTY

projecthelpedyouthinNamibiaandSouthAfricatoidentifytheproblemssuchaslowself-esteem,

poorliteracyskillsandlackofwater,developnewsolutionstoaddresstheseproblemsandpresent

thefinaloutcomestolocalstakeholders.Servicedesignprocessenabledtheyouthtodevelopa

dialoguewiththelocalstakeholders.Thesestakeholdersoftenleavetheyouthasidefromthe

decision-makingprocess.Atthesametime,theprocesshelpedtheyouthtoincreasetheirself-

esteem.Theyouthfelthelpfultotheircommunitiesandproudtobelistenedbythelocal

stakeholders.

Servicedesignisatooltodeveloppublic-privatepartnershipsandcreatenewserviceofferingsto

bothaccommodatecitizen’sneedsandcreatecompetitivesocialcapitalforthecommunities.The

valueofservicedesignincreatinglocaldialogueisinitsabilitytoconcretiseabstractcontextsand

supporttheideationandconceptualisationprocesses,aswellasinitssupportfortheinnovation

process.OneofthefocusesinPARTYprojectistoofferpracticalframeworksandtoolsthatenable

designers,researchersandpractitionerstounderstandandmanagecomplexsocietaldevelopment

processeswherethedialoguebetweendifferentstakeholdersandtheyouthisneeded.InPARTY

project,arangeofvisual,performativeandstorytellingtoolshavebeenadapted,developedand

testedthroughdesignpractice.Thesearedevelopedfurtherasatoolforcreatinglocaldialogue.

Beingconcernedforthesocietyisnotanewphenomenonamonglocaldevelopersanddesigners,

butthereisanevidentneedtoshiftthefocusfromthesingleissueofdesigners’ordevelopers’

responsibilitiesandtaskstowardstakingamoreholisticapproachtosociallyresponsibledesign,

creatinglocaldialogueanddiscussinghowthiscancontributetothecapabilitiesofcommunities.

Howisitpossiblethroughlocaldialoguetodeconstructpreconceivedideasabouthowthingsshould

bedoneandtogeneratenewsolutionsthatcouldeventuallytransformandchangesociety?

2.Researchmethodology

ThedevelopmentofthePARTYmodelandmethodsforlocaldialogueisbasedonconstructivedesign

researchwhichisdefinedas:“designresearchinwhichconstruction–beitproduct,system,space,

ormedia–takescenterplaceandbecomesthekeymeansinconstructingknowledge”(Koskinenet

al.,2011,p5).Koskinenetal.(2011)arguethatdesignresearchersneedmethodologicaland

theoreticalflexibilityanddiscussthatdesigncanbestudiedinthreecontexts:thelab,thefieldand

theshowroom.Eachofthesecontextsischaracterisedbytheirownresearchcultureadaptedfrom

otherresearchtraditions:thenaturalsciences,socialsciencesandart.Constructivedesignresearch

ismanywaysconnectedtoresearchthroughdesign(e.g.Zimmermanetal.,2010,Frayling,1993),

whereresearchanddesignprocessesaresimultaneous/overlappingandresearchprojectsemerge

fromandwithdesignpractice.Designresearchersasconstructivistsconductingresearchthrough

designpracticeseektoexplainthemeaningofthesubjectbyartisticallyand/orcreativelymaking

objects,interventions,processesetc.

ServicedesigntoolsforstakeholderdialogueandyouthempowermentinAfrica

3

InPARTYproject,themodelsandmethodshavebeendeveloped,experimented,testedand

discussedthroughdesignsessions,workshopsandengagementswiththeSanyouthandtheir

stakeholders.Aseriesofservicedesignworkshopsandstakeholdermappingsessionshavebeen

developedandconductedwiththesupportfromtheresearchcollaborationwhichincludes

stakeholdersfromboththeacademia(UniversityofLapland,UniversityofLeeds,CapePeninsula

UniversityofTechnologyandNamibiaUniversityofScienceandTechnology)andthethirdsector.

Especiallythethirdsectororganisationshavebeenactiveintheproject,whichincludeSouthAfrican

SanInstitute(SASI)and!KhwattuinSouthAfrica,andPACODesignCollaborativeinItaly.PARTY

researcherscreateandadaptartisticandcreativetoolsandmethodsbasedontheskillsand

capacitiesofthedesignfield.ThentheyworkasfacilitatorsinthefieldwheretheSanyouthcould

recognisetheirowncapabilitiesandskillsandutilizetoolsandmethodstocreateadialoguewiththe

stakeholdersandcommunity.Theoutcomes“dialogues”co-createdbyparticipantse.g.intheform

ofperformance,pitch,exhibitions,etc.giveassociationstotheshowroom.InthePARTYcase,the

fieldandtheshowroomareinfluencedbyartisticandcreativemovementsintheparticipatorydesign

activities,whichhelpresearcherstounderstanddesignresearchasanintentionalbyproductofwhat

designersdonaturallyinprototypedesign.Prototypeshereincludeboth“dialogues”-asaformof

tangibleoutcomesfromparticipatorydesignactivitiestobeusedtoconnectwiththestakeholders,

andabductivereasoning(Peirce,1958),e.g.empiricalfindings,ideas,knowledge-asaformof

abstractprototypestobetestedanddebatedaccordingtotheirrelevanceandimportanceto

practice,academiaandpracticabilityorfeasibilityofdesignandresearchactivities.Theprocessof

making,designing(Zimmermanetal.,2010)andprototypinginthiscaseenablesmoreclearly

articulatedresearchquestionsaswellasamoredetaileddescriptionoftheplanningandexecution

oftheresearchproject.

3.EmpowermentladderTheSanyouthisnotahomogenousgroupinallaspectsbutdependingonthecontext(SouthAfrica,

Namibia)theyouthhavedifferentlocalchallenges.WhereassomeSanyouthgroupsareworking

withyouthwhoarealreadyinthevocationaltrainingoruniversityeducation,somegroupslocatedin

moreruralcontextstrugglewithcompletingtheprimaryeducation(Tsumkwe)(Hays,2011).For

developingempowermentladderthatwouldenablestakeholderdialogue,thebaseoftheladder

needstobewellestablished(Saugestad,2006).PARTYempowermentladderaddressesboththe

challengesinthedevelopmentofthebaseoftheladderthatfocusesontheneedsfordeveloping

interventionstoreducedropoutsintheprimaryeducation,aswellasthestepsthatwouldenable

stakeholderdialogueatthelocallevel(Brown&Haihambo,2015).InthebaseofthePARTY

empowermentladdertheretheneedsoftheSanyouthwhoareengagedintheprimaryeducation.

DrawingfromRocha’s(1997)ladderofempowerment,thePARTYprojecthasdevelopedan

empowermentprocessthataddressestheSanyouth’sneedsandusesservicedesignapproachto

enablingthelocaldialogue.BasedontheworkconductedwithSanyouthgroupsandaseriesof

servicedesignworkshopsthathaveenabledlocaldialogues,thejourneytakenbytheSanyouth

creatingthelocaldialogueissummarisedbelow:

1. Participatinginaservicedesignworkshoptodefineandconcretisethelocal

challenges;

2. Participatinginastakeholdermappingsessiontoidentifytherightchannelsforthe

dialogueandcontactrelevantstakeholdersthatshouldbeinvolved;

3. Participatinginservicedesignworkshopstodevelopthecontentofthedialogue

through:

4

a)learningtopresentthelocalchallengeinaconcreteform,forexample,invisualor

conceptformat;andb)learningtoideate,conceptualiseandcreateastrategyto

implementtheproposedsolution

4. Participatinginthepitchingevent,exhibitionorperformancetodiscussandgain

comments/feedbackfromthestakeholders

Table1.PARTYempowermentladder

PARTYempowerment

ladder

Servicedesigncase Servicedesign

tools

Powerexperienceand

locusofempowerment

(basedon1997)

1.Discover:Identifying

andverbalizinglocal

challenge,discoveryour

abilityandcourageto

collaborativeaction

Creatingasocial

sculpture/NUU

languageschool

Upington

GRACEmodel,

Poster,design

activism(artivism),

photography,

collaborativeand

participatory

workshops

Dailylivingskills

Self-help

Personalsatisfaction

Support

Individual

2.Communicate:Createa

messageandastoryline,

communicatethrough

expandednetworksand

socialmedia

Messagetothe

Future/Nuu

languageschool

Upington

GRACEmodel

Video,storytelling

Self-help

Personalsatisfaction

Support

Individual

3.Impact:Developingan

informeddecision,

developingavoiceand

sharedmessagewiththe

community,makingan

impactonthecommunity

·Trainingthe

trainers,!Khwattu

·Radioprogram

XKfm,Platfontein

·Developingethical

protocol

Co-design,

experimenting,

video,

broadcasting

Knowledgeand

informationforproper

decisionmaking

Individualdevelopment

Moralizedaction

Individual/community

4.Stakeholderdialogue-CaseRadioX-KFM,alocalradiostationinPlatfonteinManyofthePARTYactivitiesarebasedonyouthandstakeholderengagementandgenerating

dialogueandthuslearningabouteachothers’situationsandlearning.PARTYprojectisfocusingon

methodsthatenableempathy,understandingofthereal-lifesituationandabilitytocontextualise

thechallengesthattheparticipantshave.Inthestakeholderengagementsanddialogue,therehasto

beenoughdiversitytoenablemulti-vocalityandheterogeneitytoincludevarietyanddiversityof

voices.

“Diversityinstakeholderdialogueisstronglylinkedtotheconceptof‘learning’.

Learningisafrequentlyusedconceptinstudiesonparticipationinrelationto

innovationprocessesandsustainability.Inastakeholderdialogue,learningtakes

placethroughtheinteractionwithotheractors.Thishasbeenreferredtoas‘social

learning’insocialpsychology,theideathatinteractionbetweenpeoplewith

differentperspectivescanleadtotheemergenceofnewinsights.”(Cuppen2012)

ServicedesigntoolsforstakeholderdialogueandyouthempowermentinAfrica

5

InPARTYprojectdialoguebetweenstakeholdersisneededtoenablelearning,empathyand

empowerment.Theprojectfocusesonstudyinghowservicedesignandcreativemeanscanbeused

toenablethisdialogue.Howvisualisationandstorytellingmethodscanenablelearning,empathy

andcommunicationbetweenstakeholders?Throughdialogueitispossibletounderstandagencyand

capacityforinitiatingandmaintainingcollaborationandtechnologicalorsocialchange,thusidentify

theopportunitiestodevelopservicedesignmethodsanddesignservicesthatsupportthedialogue.

InMarch2017aseriesofmeetingsandworkshopswereplannedbyPACODesignCollaborative,

SouthAfricanSanInstitute(SASI)andtheUniversityofLeedstoidentifyparticipantsfromtheRadio

staffandfromtheSanYouthcommunitytoparticipateintheproject.Theseactivitiesweredirected

tounderstandthepotentialoftheprojectandtheintentionoftheSanYouthtoparticipate.

Moreover,aseriesofinformationwascollectedabouttheactualprogrammingatX-KFMradio,the

listenersandtheroleoftheradioineverydaylifeofthecommunity.Theworkshopsrevealedthat

“theyouthsandtheaudiencedemonstrateprideinhavingalocalcommunityradio,butalsofeltnot

verymuchinvolvedandwereactuallyquiteafraidoftellinguswhattheythoughtofit,fearingto

upsetsomebodyfromthecommunity”(participatingSanyouth).Thegoaloftheseworkshopswasto

enabletheYouthfromthecommunitytoproduceandbroadcastaprogramonX-KFMRadio.

InApril2017aseriesofworkshopshelpedtheyouthtodesignanddeveloptheprototypeofaradio

programtoberunbytheyouthofthecommunitywiththehelpoftheradiostaff.Theaimofthe

workshopswastoprovideparticipantswithbasicknowledgeonhowtostructureaprogramand

generateprogrammecontent,startingfromtopicsthatcameoutfrompreviousworkshopsinMarch

2017.Attheendofthefirstworkshop,theparticipantssimulatedthebroadcastoftheradioprogram

accordingtothetopicstheyexplored.Theideabehindthisactivity,evenifthecontentswerenot

deeplyexplored,wastoendtheworkshopwithapracticaloutcome,anaudiofileoftheprogram

recordedonamobilephone.Inthesecondworkshop,participantsweredividedintothreegroups

andgeneratedthreeproposalsfortheradioprogramstartingfromthegiventopics:Lifestyle,Culture

andEducation,andEmployment.Theparticipantsformalisedtheprogramin10-15minutes,they

definedtheformattheywantedtoapply,theywrotedownthescript,andbytheendofthedaythey

recordedtheprogramme.Themainresultsoftheworkshoparetherecordingofthreeradio

programsthatlasts10or15minutes.Theyouthshadtheopportunitytoworktogetherwithandgain

feedbackfromtheCommunityradiostaffandrecordtheprogrammegeneratedwithprofessional

equipment.

6

Figure1.Workshopsession-Sanyouthdesigningnewradioprograms.Platfontein,April2017.

InNovember2017,theradiostaffsuggestedtointegratetopicsandrelatedcontentsgeneratedfrom

theworkshopssofarintotheirexistingprograms,ratherthanco-creatingabrandnewprogramwith

theyouths.Thiswasthebestpossiblesolution,becauseanewindependentprogrammustbe

approvedbySouthAfricanBroadcastingCorporation(SABC)whoownandmanageX-KFMradio.At

thesametimeintegratingtheworkoftheyouthintoexistingradioprogramswasmorefeasiblein

termsofcommitmentandeconomicfinances.X-KFMradioisalwayslookingforthecontentand

topicsthatwouldraisemoreinterestwithinthecommunityandthisopportunitymatcheswiththeir

goalandvision:toupliftandempowertheSANcommunity.Therefore,theprojectfocusshiftedfrom

creatinganindependentprogrammetoco-designingaplatform/service/initiativethatwould

facilitatetheyouthinvolvementandparticipationinthecollaborationwiththeRadiostation.The

aimofthisintegratedyouthradioinitiativewastostrengthenthedialoguebetweentheyouthsand

thecommunity,givingvoicetotheyouthsthroughX-KFMcommunityradio.Afurtheraimisalsoto

createopportunitiesfortheyouthtogetbothexposureandtrainingsothattolearnnewskillsand

knowledgeusefulfortheirfutureemployment.

Toinvestigatetheinterestsoftheyouthsincollaboratingwiththeradio,questionnaireswas

distributedtotheyouthinthecommunitythroughworkshopparticipantswhocamebackafterafew

dayswiththeresults.Fourquestionsaskedwere:1.Age;2.WouldyouliketohaveasayintheX-K

FMRadioprogram?Yes/no?Why?3.Ifyes-HowwouldyouletX-KFMknowyourideas?4.Which

rolewouldyouliketohavewhenworkingwithX-KFM?

Among65questionnaireparticipantss,nearlytwothirdoftheonesbelow18yearsoldsaidthatthey

wouldliketocollaboratewiththeradio,and32of37participantsagesbetween18and27saidthat

theywouldalsobeinterestedincollaboration.Theanswerswereputinthreeconcentriccircles

inspiredbytheGoldenCirclemethodologyofSinek(2011):Why,How,What.Theycameupwith

eightideasofcollaboration:1.Event2.Contentcontribution3.Internship/Trainingprogram4.Open

micsforyouth5.Youthsplaylistondemand(Musicandtopics)6.Quiz&Competitionsforyouths7.

Shoutouts8.ManagementoftheFacebookpage.

ServicedesigntoolsforstakeholderdialogueandyouthempowermentinAfrica

7

Theradiostaffwasalsoaskedtocompleteaquestionnairethataimstoinvestigatetheirinterestsin

involvingtheyouthsintheradioprogramactivities,andidentifythemostappropriatemodality.

Mainquestionsaskedwere:1.Roleintheradio;2.WouldyoulikethattheX-KFMRadiocollaborate

withtheSanyouth?Yes/no?Why?3.Ifyes-WhatdoyouthinkSanyouthcanbringtotheradio?4.

HowwouldyouthinkthiscollaborationbetweenX-KFMandyouthcouldbedone(E.g.

Communicationchannels)?

TheanswersgatheredfromthestaffquestionnairewerealsomappedontotheGoldenCircle.The

staff’sGoldenCirclewascomparedwiththeyouth’sCircledevelopedpreviously.Thecomparison

leadstoarangeofideasforpossiblecollaborations.Thenaworkshopwasrun,wheretheSanyouth

andRadiostaffvotedfortheirfavouriteideaandworkedtogethertodesignacollaborationsystem.

Todefinethedetailsofthesystem,aresourceblueprinttoolwasusedtogeneratealistofactions,

stakeholdersandresourcesneeded.ThroughPARTYproject,acollaborationhasbeeninitiatedand

setupbetweentheRadioandtheSanyouthinPlatfontein,ifapprovedbySABC,theimplementation

willstartinFebruary2018.

Figure2.Workshopsession–GoldenCircledevelopedbytheyouth.Platfontein,November2017.

ThisisaninitiativetosupportthecollaborationbetweentheSanyouthandtheradiostaff.Through

thisinitiativetheyouthwouldhavea“voice”inthelocalmedia,learnnewskillsandgetexposure

andexperience,allofwhichareimportantfortheirfutureemployment.

InordertofacilitatetheimplementationofthecollaborationbetweentheRadioStaffandtheyouth,

PARTYresearcherspresentedatoolbookdevelopedbyPARTYprojectwhichisacollectionofthe

8

toolsadapted,createdandtestedduringinthefirsttwoyearsandahalfoftheproject.asapractical

manualforplanningandorganisingworkshops.Togetherwiththetoolbook,ashortvideowas

producedtoshowhowthetoolbookhasbeenusedinpractice.Thesetoolshelpedandwillfurther

supportthedialogueandcollaborationbetweentheyouthandradiostafftoco-createthecontents

oftheRadio.

5.DiscussionandmainfindingsPARTYprojectfocusesoninvestigatingtheuseofservicedesignincreatingthelocaldialogue.The

roleoflocalorganisationsisimmenselyimportantinthisaswellasthelocalcontextual

understandingandtherespecttotheSanyouth,theircommunityandtraditionandcontemporary

culture.Servicedesignmethodsenablecreatingholisticunderstandingoflocalcontextaswellasto

challengesboththelocalorganisationsaswellastheSanyouthandtheircommunitiesencounter.

Servicedesigncreatesunderstandingabouttheconceptsrelatedtolocalempowerment.Meaningful

encounteringwithpurposeandactionaresomethingthatallstakeholdersarereachingout.Tools

andtrainingarethemeansforcreatingcapacitiesthatenabledialogue.InthecaseofPARTYproject,

thisfocusesonservicedesignandtheuseofartandcreativetoolstocreatebothcapacitiesand

meaningfulaction.

ThePARTYprocessandempowermentladderutilizeartisticandservicedesignmethodsinorderto

empowertheyouthandcreatethelocaldialogues.Themainprerequisiteforenablinglocaldialogue

isindiscoverone'sselfawareness,worthinessandsenseofselfprideaswellasabilityandcourage

tocollaborativeaction.Wedevelopartisticandcreativetoolsandmethodssothattheparticipation

becomesmoreaccessibleandattractiveforalltheusergroupsandparticipants,irrespectiveof

educationlevelorexperience.Thefeelingsofpoweraregainedthroughself-controlandrecognition

oftheimportanceofresourcesavailableinthesurroundingenvironmentatthe‘individual

empowerment’levelinRocha’sladder.Wealsoexperimenttheconventionaldesignskill,

prototypingasthestrengthofthedesignapproachthathelpstheyouthdevelopabetterknowledge

forproblem-solvingandactionplangeneration.Fromtheselfawarenessofthesingularpersonto

thecollaborativeawarenessoftheSanyouth;apositiveupgradethatpushtheyouthtobecome

agentsofchangeintheircommunities.Agroupofpeoplewhosharethesamelifechallenges/wishes

isabletoexpressmorecomplexsolutionsthanayouthalone.Atthesametimebeingagentof

changeintheirhomecommunityputthemselvesinaprominentroleinfrontoftherestofthe

communitymembersbutevenmoreimportantinfrontofthelocalstakeholderswhorecognisethe

importantactiveroleoftheyouth.InNamibia,forexample,wehavebeenabletoorganizeapublic

pitchwheretheSanyouthofWindhoekhavepresentedtolocalstakeholdersthenewconcepts

designedduringtheservicedesignworkshopsandtheresultwasreallypositive:fromonesidethe

youthfeltproudtohaveavoiceinthedevelopmentoftheircommunityandfromtheothersidethe

stakeholdersgavepositivesuggestionsonhowtoimplementsimpleconceptsintopilotprojects.

Togetherwiththat,bothstakeholdersandyouthrecognizedtheservicedesignmethodashelpfulin

leadingthecreativeprocessofindividualsandgroupswhoneverdidsomethingsimilarbefore.The

pitchhasbeenalsoanimportanteventthatenabledthedialoguebetweentheSanyouthandthe

localstakeholderswhodefinedthemselvesinterestedinbeingupdatedonthefuturedevelopments

oftheconcepts.

ThemainimpactofPARTYprojectisindiscoveryphasewherethemainfocusisonuseofservice

designandcreativemethodologiesforsupportingself-helpandindividualgrowthaswellasproblem-

solvingskillsthatsupportsolutionorientations.Thiswasdemonstratedespeciallyintheservice

designworkshopsfacilitatedbyPACODesignCollaborative.

ServicedesigntoolsforstakeholderdialogueandyouthempowermentinAfrica

9

Theshorttermimpactwouldlayinthediscussionsandengagementactivitieswiththestakeholders

raisingawarenessoftheissuesandchallengesoftheSanyouth.Developmentoftheframework,

processandPARTYempowermentarekeystomorelongtermimpactandmeansforcreatingmore

structuralchange.Raisingawarenessanddialoguearekeystopolicychange.Thiswouldneedmore

timeandlargescalelocalandnationaleffort.

Duringtheresearchithasbeennoticedthatinordertohavepositiveresultsusingservicedesign

methodsisreallyimportantthattheresearchersusetheappropriateapproach.Designingandusing

thepropertoolsisimportantbutpresentingthetoolswiththesuitableapproachisessentialinorder

tohaveasuccessfulworkshop.Toworkwithamarginalisedcommunitymeansfirstofalltocreatea

commongroundwheredifferentcultures,differentsetsofbehaviours,symbolsandbeliefsmeet,

avoidingmisunderstanding.ApracticaltoolbookhasbeencreatedbyPARTYresearcherswiththe

aimofbeingusedtoorganizeandrunworkshopswithmarginalizedcommunitiesandmorein

specificwiththeSancommunity.Thebookisstructuredindifferentchaptersandonechapterisfully

dedicatedtotheengagingphase,anditcollectsaseriesofbehaviors/rulesimportanttoknowbefore

startingtoworkwiththeSanyouth.Thechapterhasbeendevelopedwithalocalassociation

workingwiththeSan(SASI)andananthropologist.Havingalocalpartnerduringtheworkshop

sessionisalsoreallyimportantbecausetheyareculturaltranslatorsofthelocalculture.Forfuture

researchers,especiallyfordesignresearcherswhoarenotusedtoworkwithmarginalized

communitiesithasrecommendedtounderstandin-depththeappropriateapproachtouse.

AcknowledgementsThisprojecthasreceivedfundingfromtheEuropeanUnion’sHorizon2020researchandinnovation

programmeundertheMarieSkłodowska-CuriegrantagreementNo645743.

TheauthorsthankReginaBereghoandX-KFMstaffandSareyMunawgoandPlatfonteinYouth

whoseparticipationmadethecasestudypossible.

AuthorshipSMandTTpreparedthemanuscript,SRparticipatedinthewritingoftheradiocaseandED,EF,DJandAS

workedontheradiocasewiththeyouthandradiostaff.

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