2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 18, e-Publishing Outline 18.1Introduction 18.2Electronic Publishing 18.3Self-Publishing 18.4Print

2001 Prentice Hall, Inc. All rights reserved.

1

Chapter 18, e-Publishing

Outline18.1 Introduction18.2 Electronic Publishing18.3 Self-Publishing18.4 Print on Demand18.5 e-Publishing: Related Hardware and Technologies

18.5.1 XrML18.5.2 e-Books

18.6 Online News Services18.7 e-Zines and Online Magazines18.8 Future of e-Publishing


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18.1 Introduction

• e-Publishing is creating role reversals in the publishing industry

• Self publishing is made easier with the Web• Print-on-demand will become widely available• Steven King and others have revolutionized the

publishing industry with their e-publishing efforts• XrML could make security and copyright

concerns disappear


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18.2 Electronic Publishing

• Traditional publishing relies on large print quantities to keep costs low

• Cannibalization– A decrease in sales of a product directly resulting from the

launch of a new improved product

• Break-even point– The exact point when revenues and expenses are equal


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18.2 Electronic Publishing

• Major publishers will have to restructure revenue models to cover the resulting expense

• Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing

• Content creator– The writer or author of content


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18.2 E-Publishing SWOTStrengths Weaknesses Opportunities Threats

More control over final material

Hard to read Greater chance of being published Ability to add multimedia to a publication

Piracy

Better for the environment

Electronic readers are expensive

Books-on-demand will make every publication readily available in printed form

Copyright infringement

Higher royalties Amateur material is so abundant, it is difficult to get noticed

Easy, less expensive distribution

Few sales in a saturated market

Shorter publication times

Consumers reluctant to read from their computer screen

Subsidy e-publishing allows authors the chance to be published for a fee

Global availability

.


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18.2 Project Gutenberg

• Started at Xerox in 1970 to measure operator productivity

• They needed a project that would take a huge number of man hours

• Goal to convert 10,000 public domain classics into electronic format

• Used ASCII for uniformity• Many e-publishing sites offer Guttenberg texts at

no charge


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18.3 Self Publishing

• The Internet makes it easier to offer your materials to a global audience

• Self publishing includes writing, publishing and marketing your materials

• Even without an e-commerce infrastructure e-matter can attract visitors

• Newsletters are a popular medium for self publishing


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18.3 Self Publishing

• Subsidy e-publishing– Material is published, but only on an honor system

– Marketing and distribution is offered at an additional fee

• Examples:– Xlibris

– MightyWords

– iUniverse

– @Random


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18.3 Steven King Self Publisher Feature

• In March 2000, Ride The Bullet sells 400,000 electronic copies

• His second effort The Plant was self published and sold on the Web on the honor system

• If 75% paid for the material, the book continued• Steven King was one of the first major publishers

to use the electronic medium


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Stephen King self published his second e-book, The Plant. (Courtesy of Stephen King.)


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Mightywords gives authors a chance to publish their works online. (Courtesy ofMightywords.com.)


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18.4 Print-on-Demand

• Custom printing will make every piece of content available in a few minutes

• Bookstores and libraries could offer print on demand services

• Print-on-demand could help prevent waste and reduce deforestation

• Barnes and Noble may begin offering print-on-demand in their retail stores


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18.5 e-Publishing Hardware, Software and Related technologies

• E-books, personal digital assistants and the Web have transformed content creation and publishing

• E-book– A product which displays electronic content on a device the

size of the average paperback book

• XrML will protect copyrighted material • A standard e-publishing format will be possible

with XML


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18.5.1 XrML

• XrML– The extensible rights markup language uses XML to define

the usage rights of a particular document or product

• Trusted System– Products such as VCRs, copy machines and printers which

read and execute XrML rules

• XrML can be used to protect any digital product be assigning specific user rights


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18.5.2 e-Book Readers

• Electronic book reader technology formats electronic content so that it is easily

• Personal Digital Assistants, home computers and e-books readers can all be used to read e-published material

• Examples:– Gemstarebook.com– Openebook.com– Peanutpress.com


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18.5.2 e-Book Readers

eBook is one of many electronic book readers available. (Courtesy of Gemstar-TV Guide International.)


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18.6 Online News Sources

• The Web is a major resource for accurate up-to-the-minute news and information

• The Web is also a resource for rumors and false information

• Major news providers compete with individuals and small players online

• Examples:– CNN

– ESPN

– Drudge Report


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18.7 e-Zines and Online Magazines

• e-Zine– An electronic magazine usually focused on a small subject

area

• e-Zines and newsletters exists for a broad range of topics

• e-Zines are a good way to get your products and services noticed

• Examples:– Infojump

– Fool.com– Slate


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18.8 Future of e-Publishing

• Digital paper and digital clothing will allow writing on almost any surface

• Xerox has created the fist digital printing format which stores large amounts of data in small characters called dataglyphs

• A convergence of media will enhance digital publishing


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18.8 E-Ink

• E-Ink was created at MIT and allows text to be dynamically generated on thin media

• Microcapsules– Small blue fluid filled capsules filled with pigment chips

• Pigment chip– Small positively charged chips that when drawn to the

surface of a microcapsule make it appear white

• By selectively applying a negative charge to microcapsules, text can be created

• In the future E-Ink will be applied to any surface providing paper thin electronic text


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18.8 E-Ink

E Ink is made up of microcapsules. (Courtesy of E Ink Corporation-October 2000.)

Documents

2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 18, e-Publishing Outline 18.1Introduction 18.2Electronic Publishing 18.3Self-Publishing 18.4Print