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© 2001 Prentice Hall 7-1
International Businessby
Daniels and Radebaugh
Chapter 7Regional Economic Integration and Cooperative Agreements
© 2001 Prentice Hall 7-2
ObjectivesTo define different forms of economic integration and
how it affects international businessTo describe the static and dynamic effects and the
trade creation and diversion dimensions of economic integration
To present different regional trading groups, such the European Union (EU), the North American Free Trade Agreement (NAFTA), and the Asia-Pacific Economic Cooperation (APEC)
To describe the rationale for and success of commodity agreements
To discuss the effects of economic integration on the environment
© 2001 Prentice Hall 7-3
Regional Economic IntegrationGeographic proximity is an important reason for economic
integration• Similar political ideologies also a basis for forming trade
agreementsTypes of regional economic integration
• Free Trade Area (FTA)—abolish all tariffs among member countries
– each member maintains its own external tariffs against non-fta countries
• Customs union— in addition to eliminating internal tariffs, member countries levy a common external tariff on imports from nonmembers
• Common market—all of the elements of a customs union plus it allows free mobility of production factors among member countries
• Complete economic integration—harmonization increased by adopting common economic policies
© 2001 Prentice Hall 7-4
Effects of IntegrationStatic effects— shifting of resources from inefficient to efficient
companies as trade barriers fall• Develop when either of two conditions occurs
– trade creation—comparative advantage is the cause of production shifts
» allows consumers access to more goods at lower prices
– trade diversion—trade shifts to member countries, even if nonmember company is more efficient
Dynamic effects—overall growth in the market and the impact on a company of expanding production and achieving greater economies of scale
• Occur when trade barriers fall and the size of the market increases
• Leads to increased efficiency due to increased competition
© 2001 Prentice Hall 7-5
Major Regional Trading Groups
Economic IntegrationEuropean Union
Free Trade AreasEuropean Free Trade AssociationCentral European Free Trade AgreementNorth American Free Trade AgreementAssociation of South East Asian Nations
Customs UnionMERCOSUR
Common MarketCaribbean Community and Common MarketCentral American Common MarketAndean Group
Greater Economic Integration
© 2001 Prentice Hall 7-6
The European Union (EU)European evolution to integration
• Organization for European Economic Cooperation – established to facilitate the implementation of the
Marshall Plan after World War II• European Economic Community (EEC)
– eliminated internal tariffs– established a common external tariff– established common agricultural policy– expanded membership
• European Parliament– directly elected by the people– attempted to bring democracy into governance of
Europe• European Monetary System (EMS)
– established to link individual national currencies
© 2001 Prentice Hall 7-7
Time Line For EU Membership
* European Free Trade Association
EFTA* formedAustriaDenmarkNorwayPortugalSwedenSwitzerlandUnited Kingdom
EEC formed
Iceland joins EFTA
Finland joins EFTAPortugal leaves EFTA and joins EUSpain joins EU
Greece joins EU
Denmark, UnitedKingdom, leaveEFTA and join EUIreland joins EU
Treaty of RomeBelgiumFranceWest GermanyItalyLuxembourgNetherlands
1995 20001986198119731970196919591957
Austria, Finland,Sweden leaveEFTA and join EU
© 2001 Prentice Hall 7-8
EU Organizational Structure
15 nationalgovernments
European CouncilSummit meetings of heads ofgovernment and president ofthe commission to provideguidelines
Council of MinistersBrusselsLuxembourg (Apr, Jun, Oct)15 national ministers decide on Commission proposals (with different sets of ministers for agriculture, finance, etc.)
National organizations(employers, trade unions, farmers, etc.)
15 nationalelectorates
European ParliamentStrasbourg and Luxembourg (with parliamentary committees often sitting in Brussels and elsewhere)Directly elected members from the 15 (626 seats)
CommissionBrussels20 members appointed by governmentsIndependent of national interest
Committee of PermanentRepresentatives (of the 15 in Brussels)
Economic andSocial Committee (222 seats)
Committee ofthe Regions (222 seats)
Court of AuditorsLuxembourg
Court of JusticeLuxembourg
© 2001 Prentice Hall 7-9
European Commission Provides the EU’s political leadership and direction
• Functions—initiating proposals for legislation– guardian of the treaties– manager and executor of EU policies and of
international trade relationships• 26 different Directorate-General offices carry out the
work of the Commission• Has lost power vis-à-vis the Council of Ministers
European Council (Council of Ministers)Collection of 25 different councils representing the different
ministries in each country• Members are elected officials in home countries• Has final say over legislation with parliament• Complex voting process — “pillars” of activity• European Summit comprised of the heads of state and
government of member countries
© 2001 Prentice Hall 7-10
European ParliamentComprised of 626 elected members
• Membership based on country population
Three major responsibilities• Approves legislation before submission to Council• Approves EU’s budget and monitors spending • Supervises executive decisions
European Court of JusticeEnsures consistent interpretations and application of EU
treaties• Appeals court for individuals, firms, and organizations• One judge from each of the 15 member states• Required to hear every case referred to it
– even minor disputes
© 2001 Prentice Hall 7-11
Single European MarketGiven force of law by Single European Act
• Designed to eliminate the remaining nontariff barriers to trade in Europe
An ongoing process—continues to face obstacles• Additional costs to render products or services
compatible with national specifications• Unusual testing, certification, or approval procedures• State aids favoring competitors• Difficulties related to the value-added tax• Restrictions on market access
© 2001 Prentice Hall 7-12
Treaty of MaastrictSought to foster political union—had to address:
• Common European citizenship• Joint foreign, defense, immigration, and policing issues• Common social policy on working conditions and
employees’ rights
Gave Parliament veto power over new national laws• Principle of subsidiarity—implies that
– EU interference should occur only in areas of common concern
– most policies should be set at the national level• Not all countries accepted all points in the treaty
© 2001 Prentice Hall 7-13
Treaty of Maastrict (cont.)Sought monetary union
• Began with European Monetary System (EMS)– required that countries converge their economic
policies to reduce public deficits and debt and reduce inflation and interest rates
– move to a common currency, the Euro– administered by the European Central Bank
» established on January 1, 1999– initially involved 11 EU members– EURO banknotes will replace national currencies in
2002• Will impact the way companies and financial institutions
do business in Europe– banks must update electronic networks to handle
currency exchange– Euro should increase price transparency
© 2001 Prentice Hall 7-14
EU ExpansionCreated the European Economic Area in 1991
• Extended customs union privilegesEU signed numerous free trade agreements with other
countries• EU has become the world’s largest trading bloc
Set to expand to at least 12 more countries• New members from Central and Eastern Europe
– poor economies and fledging democracies• Threat to control and influence of large EU members
Implications of the EU on Corporate StrategyEU is a tremendous market
• Large, relatively prosperous population• More fragmented than U.S. market
– expansion likely to increase fragmentationMergers, takeovers, and spin-offs will continue
© 2001 Prentice Hall 7-15
North American Free Trade Agreement (NAFTA)Preceded by free trade agreements with Canada
• Two-way trade between the U.S. and Canada largest in the world
• Now includes the U.S., Canada, and Mexico• May extend membership to other countries
Powerful trading bloc larger than the 15-member EU• Substantial differences in the size of member economies
in NAFTACalls for:
• The elimination of tariff and nontariff barriers• Harmonization of trade rules• Liberalization of restrictions on services and foreign
investmentGood example of trade diversity
• Some U.S. trade with and investment in Asia has been diverted to Mexico
© 2001 Prentice Hall 7-16
MEMBERNATIONS
CANADA
MEXICO
UNITED STATES
POPULATION (millions)
30,287
94,349
267,636
GNP(billions US $)
$ 594,976
348,627
7,783,092
PER CAPITA GNP(US $)
$ 19,640
3,700
29,080
Comparative NAFTA Data
© 2001 Prentice Hall 7-17
Rules of Origin and Regional Value ContentRules of origin—goods and services must originate in North
America to receive lower tariffs• Ensure that only goods that have been the subject of
substantial economic activity in the free trade area are eligible for more liberal tariff conditions
• Local content rules—percentage of value that must be from North America for the product to be considered “North American” in terms of country of origin
• 50 percent for most products• 62.5 percent for most automobiles
Special Provisions of NAFTATwo side agreements
• Labor standards—right to unionize• Environmental standards
Secretariat established to resolve disputes
© 2001 Prentice Hall 7-18
Impact of NAFTA on Trade, Investment, and JobsNAFTA members have become more significant trading
partners with each other• Mexican imports and exports with U.S. increased• U.S. exports increased to both Canada and Mexico• Trade between Canada and Mexico increased• Overall trade with NAFTA members increased faster than
trade with the rest of the worldImpact of NAFTA on investment is complicated issue
• Portion of foreign direct investment in Mexico from other countries takes advantage of NAFTA
Impact of NAFTA on employment is difficult to measure• U.S. General Accounting Office concluded that it is
impossible to quantify the effect • No way of knowing exactly
– how many jobs the imports have displaced– if displaced workers have found other jobs
© 2001 Prentice Hall 7-19
NAFTA ExpansionU.S political forces have been holding up expansion
• Protectionism has kept the U.S. from entering other bilateral trade relationships with other hemisphere countries
Canada and Mexico have developed NAFTA-like bilateral agreements with other countries
• Mexico and EU—ending tariffs on bilateral trade
Implications of NAFTA on Corporate StrategyNAFTA perceived as one big regional market
• Companies can rationalize production, financing– low-end manufacturing moving south– sophisticated manufacturing increasing in U.S.
• Canadian and Mexican companies have not been put out of business
• Mexico perceived as a market for U.S. goods, not just a location for low-cost production
© 2001 Prentice Hall 7-20
TRADEGROUP
APEC
ASEAN
EU–15
EU Applicant–12
NAFTA
MERCOSUR
POPULATION (thousands)
2,447,436
495,531
374,225
106,095
392,272
207,717
GNP(millions US$$)
$16,918,386
704,787
8,565,466
342,261
8,726,695
1,133,555
PER CAPITA GNP(US$$)
$ 6,913
1,422
22,889
3,226
22,247
5,457
Comparative Data on Five Major Trade Groups, 1997
© 2001 Prentice Hall 7-21
Other Regional Economic GroupsLatin America
• Latin American Integration Association (ALADI) and Caribbean Community and Common Market (CARICOM)
– provide for economic cooperation to enlarge the potential market size
– companies can achieve economies of scale and become more competitive worldwide
• MERCOSUR—major trading group in South America– significant because of its size– signed free trade agreements with other south
American countries– trying to become a customs union
• Andean Common Market (ANCOM)– Second-most-important regional group in area– more open to foreign trade and investment
© 2001 Prentice Hall 7-22
Other Regional Economic Groups (cont.)Asia
• Association of South East Asian Nations (ASEAN)– promotes cooperation in industry and trade– members rely more on U.S. market for exports than
on each other– created ASEAN Free Trade Area (AFTA)
» goal is to cut tariffs on intrazonal trade– problems of ASEAN/AFTA—new members
» have weak economies» have serious political problems
• Asia Pacific Economic Cooperation (APEC)– objectives are to
» resist protectionist pressures» counter inward-looking regionalism» deal with economic conflicts in the region
– size and diversity of members are problems
© 2001 Prentice Hall 7-23
Commodity AgreementsDesigned to stabilize the price and supply of a goodTwo basic types
• Producers’ alliances—exclusive membership agreements between producing and exporting countries
• International commodity and control agreements—agreements between producing and consuming countries
Countries producing commodities try to deal with price instability in a number of ways
• Buffer stock system—agreement by which reserve stocks of the good are bought and sold to regulate the price
• Quota system—determines how producing and consuming countries divide total output and sales
Not all commodity agreements work well
© 2001 Prentice Hall 7-24
Organization of Petroleum Exporting Countries (OPEC)Producer cartel that has significant control over supply
• Band together to control output and price• Price controls established by production quotas• OPEC has strong influence on oil market
– OPEC oil exports are 60 percent of oil traded internationally
Politics an important dimension of OPEC deliberations
The EnvironmentEnvironmental degradation includes ozone depletion, air and
water pollution, acid rain, waste disposal, and deforestation• Problems require cross-national solutions• Role of the United Nations
Problems especially acute in developing countries