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© 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
Sam BakerSales Leader, Telecommunications IndustrySoftware Group, Asia Pacific, IBM
SOA & Web 2.0 in Telecommunications
IBM Software offerings & Customer References in Service Creation Deployment, Execution, and Management
2 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
TelecomIP core networks
IPTV, wireless
Broadband, WAN
Access / bandwidthConsumer
ElectronicsPCs, Smart-phones
PVR, games consolesFaster, cheaper chip
technology
Battery technology ITServices ApplicationsMiddleware
Web servicesManaged Services
MediaRich content
Digital Rights Mgt
Branding
Packaging
Broadcasting
Converged Ecosystem
IBM’s Vision
Become a “keystone” within the emerging converged ecosystem, enabling individual players to participate successfully within it. While allowing service providers easy deployment and management via a robust Service Oriented Architecture.
–Helping drive innovation
– Improving member competitiveness
–Supporting the introduction of new players and new business models as they arise
–Ultimately increasing the overall vitality of the ecosystem Suppliers
Network EquipmentISVs,,Systems Integrators, IT
Suppliers, Middleware
3 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Strategy Evolution – IBM in Telecom
1999
Start of an Industry focus in Telecom
2000 2001 2002 20032004
2005
2006
2007
IBM launches 2nd Gen SDP at SprintIBM launches SDP at France Telecom
Telecom InvestmentsSPDE, Digital Media Framework, SOA, CBM, Carrier Grade Open Framework, TSPM IP Multimedia Subsystems
IBM Announces IMS Middleware SuiteCarrier Grade Open Environment Standard
IBM wins 4th Gen SDP at Bharti
IBM 1st Gen SDP at FarEasToneCarrier Grade Open Framework
IBM opens Telecom Industry Partner NetworkIBM Develops SPDE Framework
Vallent AcquisitionIBM launches BladeCenter HT
Over 20 deployments worldwide leveraging IBM SDP
IBM opens Telecom Solutions LabsFounded ITU-T Open Comm. Arch. Forum
IBM launches BladeCenter TIBM launches 3rd Gen SDP at SBC
From an initial 6 to more than 1500 partner ISVs
Acquired:MicromuseWebifyFileNetMROISSAcquired:
AscentialTrigoDWL
4 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Gartner leaders-quadrant Horizontal Portals
100’s of pre-built portlets ready for SOA dashboards
2,500+ Channel Partners & Solutions
37% market share in application and integration middleware market* (Gartner)
Almost 400 Telecom ISVs enabled on WebSphere
Best Enterprise Information Integration (Intelligent Enterprise Reader’s Choice Awards)
– $1B increase in investment next 3 years
– 15K practitioners, expected to grow by 65% next three years
Over $1B/yr invested in SOASOA consultants, architects and IT specialists Leadership in open standards 300+ SOA-related patents
“Business Process Mgmt from IBM leads in market share”
“Business Process Mgmt from IBM leads in market share”
IBM is making major investments to expand our software leadership around Services Oriented Architectures
5 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Simply Put, What Is It? Service Orientation? SOA?
… a service?
A repeatable business task – e.g., check
customer credit; open new account
… service orientation?
A way of integrating your business as linked
servicesand the outcomes that they
bring
… service oriented architecture (SOA)?
An IT architectural style that supports
service orientation
… a composite application?
A set of related & integrated services that
support a business process built on an SOA
6 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM’s Overall Telecommunication Industry Solution Strategy
NEP Partnerships
IMS
Service Delivery Platform
Service Executio
n
Service Mgmt
Service Creation
LegacyOSS/BSS
Next Gen
OSS/BSS
LegacyServic
es
Next Gen
Services
Expose
Build
Partner
OSS/BSS Process & Info Integration
ServiceAssurance
ServiceFulfilment
Legacy
NGN Services Ecosystem
Billing
Service Oriented Architecture
SecurityAutonomics & Virtualization
Enable broad partner ecosystem for demonstrable applications and use cases.
Preintegrate and package prioritized partners
Help telcos extend services to the enterprise and exploit internet models (Web 2.0)
Leverage Netcool, Vallent, MRO and Webify software, partners and broad customer base
Lead in Service Assurance and use to balance influence of Oracle and Amdocs
Lead the industry to accelerate SDP/IMS market
adoption through a revenue-based business case.
Execute with a SOA / SW led services transformation
Become truly NEP agnostic while exploiting their channel.
Let NEPs drive cost reduction business case
Differentiate IBM with integrated value of our SOA-based SDP and
BSS/OSS assets
Exploit IBM’s SOA and Information on Demand leadership to win overall BSS/OSS process/info
integration
Establish leadership
around NGN/SDP
security and autonomics
7 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Tsunami alert is issued
Required emergency personnel is
identified and located
List of available emergency
personnel created
Personnel alerted and instructions
given
Calls are made to homes, offices, cell phones, pagers to locate
Rapidly deliver new converged telecommunications services
8 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Tornado alert is issued
Attempts are made to locate emergency personnel in effected
area
Emergency personnel have
been located
Personnel mobilized
Calls are made to homes, offices, cell phones, pagers
Agency
?Responder
Typically a sequence of multiple, “single-step” processes…
…which can lead to costly time delays.
9 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Emergency Response Office
Personnel Support - Mobile
Tsunami alert is received and
forwarded
High risk areas are identified
People and resources are
identified
Telecom Service Provider
Electronic Mapping Application Provider
Personnel Support – Police & Fire
PersonnelSupport – Hospital & Others
Available method of communication
identified
Location info
Presence info
Notify via best available
communication method
10 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Service orientation in action
Emergency response system
Field dispatch system Order Input
Telecom ProvidersOn-line mapping service
Determine Availability
Determine Eligibility
Geographic analysis
Determine proximity
Push 2 Media
Content rendering
Send broadcast message
Presence Location Based Services
Mapping Application
Hardwired connections
Telecom ProvidersTelecom Providers Emergency response center
Emergency Response Services
11 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Value Delivered:
Two innovative Rich-voice Services were demonstrated – CallTones and InfoService
Hosted an integrated IMS Solution for Swisscom in IBM Telecom Solutions Lab in Montpellier
Established a generic Service Creation Environment in Swisscom Labs for trialling new services on an ongoing basis
Prove that IMS shortens the time to market new services and reduces cost
Roll out 2 services to prove that IMS Architecture works end to end
Prove that a generic Service Creation and Execution Environment is viable
Defined and implemented IMS architecture Integrated multiple vendor components in a
short period of time to create an end-to-end solution
Efficient delivery of innovative services in conjunction with 3rd parties
Leveraged IBM Software products in IMS Service Plane
How IBM Helped
Challenge
IMS service innovation and cost reduction leveraging IBM Rational Unified Service Creation Environment
Swisscom Mobile Trial
12 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Ser
vice
En
able
rsC
om
mo
n s
et o
f en
able
rs a
cro
ss s
ervi
ces
Pre
sen
ce, G
ML
S, N
AB
, etc
…Foundation Services
Basic unit services
… Voice, conferencing, PTT, games etc
Composite ServicesComposite service created from 2 or
more foundation services… Rich voice, games with “trash talk”
Ser
vice
Cre
atio
nF
acili
tate
s se
rvic
e cr
eati
on
an
d c
om
po
siti
on
Segment Specific Services
Sports, Project Office, Field & Sales
Force enablement
1 Deploy Services enablers as common elements across multiple services ensuring commonality between services and reduce cost through reuse
2
Deploy simple basic service that can be sold in its own right (e.g. Push2 X, instant conferencing, streaming video)
3
Compose Composite services by combining two or more foundation services into an integrated service packages (e.g. voice and data services combined)
4
Adapt composite services to specific segments needs to establish brand association
Anywhere, anytime, anyoneComposed (Reuse)Open APIs offered for 3rd parties to create innovative servicesSOA technology enabled
Next Generation Services Characteristics– Streaming time-sensitive data on IP/MPLS Core– Dynamic routing and call setups– IT-enablement of network service– Users new protocols
(SIP, Diameter, Web-services, XCAP, Parlay)
13 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM suggests Clients create a portfolio of common cohesive services
Messaging
Video
Games
Rich voice Conferencing VoiP Push to talk IP Centrex
Instant messaging
Push to picture Push to voice
message
Multimedia
dialling & call mgt
Push to video Streamed video
Game portfolio
Start by implementing foundation service set – these are the qualification services
Mobile TV broadcast
EmailSMS
Merchandising
Portal
Voice Mail
User comment
portal
Illustrative
14 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Jacques has some spare
time and decides to
play a game with his mates
Gaming & “trash talk” scenario…
Helping maximize the flexibility of your service portfolio
Mobile
games
Select Game
He selects a game from the
choices available
Select Buddies
Josef
Jochan
Rebecca
Can Paul
Then selects friends whose
presence status shows them available
Trash Talk with the game?
Yes No
… and decides the game will be more fun if
they can all talk to each
other
Invitations to the game are sent to the selected buddies
The marketing team drives demand by continually adding new games and
competitions
Conferencing Charging
Presence
++ +
Group List
+ Composite Service
Gaming & “trash talk”
Combining Multiple Enablers and Foundation Services to Create Composite Services
15 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Standards-based converged Web and SIP application platform
Accelerated development and deployment with seamless interaction for applications including SIP, HTTP and/or Portlets
Simplified deployment and administration with shared session management, security and seamless failover, edge device handling, etc.
Enhanced! WebSphere Application Server V6.1 delivers a high-performance converged application platform
SIPServlet
(call signaling)
BluePages | BluePages profile - Microsoft Internet Explorer
Internet
File(F) Edit(E) View(V) Favorite(A) Tools(T) Help(H)
Favorite
Add Arrangement
IBM
IBM W3 BluePage
Web Link
http: / /w3. i bm. com/bl uepages/si mpl eSearch.wss?i nAddress(D) Go
SIP SIP
RedirectURL
HTTPHTTP Servlet
(scheduling form)
Converged Container in WebSphere Application Server
Alice Bob
SIP sub/notifySIPServlet
(call signaling)
BluePages | BluePages profile - Microsoft Internet Explorer
Internet
File(F) Edit(E) View(V) Favorite(A) Tools(T) Help(H)
Favorite
Add Arrangement
IBM
IBM W3 BluePage
Web Link
http: / /w3. i bm. com/bl uepages/si mpl eSearch.wss?i nAddress(D) Go
SIP SIP
RedirectURL
HTTPHTTP Servlet
(scheduling form)
Converged Container in WebSphere Application Server
Alice Bob
SIP sub/notify
Example – call management application Alice calls Bob and the call is routed to the
converged container
The application sees Bob is busy and opens a Web session with Alice to provide options
When Bob is available, the application initiates the call
Single application handles SIP + HTTP flows and maintains context throughout
WebSphere Application Server
Converged HTTP/SIP ProxyConverged HTTP/SIP Proxy
Converged HTTP/SIP ContainerConverged HTTP/SIP Container
IMS Enablers & Applications
Converged SIP/HTTP Execution Platform
16 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Telecom Web
Services Server
Presence Server
Platform to collect, manage and distribute real-time information regarding user access, availability and willingness to communicate
Secure, standards-based third party access gateway across legacy and IMS networks
Address bookGaming
Accelerating deployment of next generation services and applications
Confer-encing
Group List Server
Platform for creating and managing groups
Example composite service: Enhanced corporate phone book
Example composite service: Interactive Gaming with trash talk
WebSphere Application Server (converged SIP/HTTP)
AnimatedWebSphere IMS
Connector (IMS-specific extensions)
Pre-built Service Enablers from WebSphere Software
17 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Re-Usable Asset Catalogue
Roles
Agile ServiceAssembly
Integrated Role-basedTools
Capability Reuse
ProductManager
Solution Architect
Service Assembler
Test Manager
SupportDeployerBusiness Analyst
ProductManager
Solution Architect
Service Assembler
Test Manager
SupportDeployerBusiness Analyst
Re-Usable Asset Catalogue
Roles
Agile ServiceAssembly
Integrated Role-basedTools
Capability Reuse
ProductManager
Solution Architect
Service Assembler
Test Manager
SupportDeployerBusiness Analyst
ProductManager
Solution Architect
Service Assembler
Test Manager
SupportDeployerBusiness Analyst
IBM Rational Application Developer
Parlay and Parlay X Tools
VoiceXML Dialog Tools
Mobile Device Tools
BPEL / Web Services Tools
WebSphere SIP Tools
Portal/Mobile Portal Tools
J2EE/EJB Tools
Component/Unit Test
In 4 weeks, we delivered a rich
service prototype including: re-using 4 enablers building a Group List capability building a Mobile User Interface
In 1 week, we delivered another
rich service prototype for a
different type of customer reusing 100% of the first service
Example
Example
Iterative development using IBM service assembly environment and network enablers
Demonstrated Rapid Development of New Services
18 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Example Service CompositionInitial Concept is Quickly Prototyped
Compose Model from Service Components
MODELCONCEIVE
ASSEMBLE
Link to SOA Runtime
TEST
19 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Example Service Composition Iteratively Add features and Refine Product
ENHANCE MODELITERATE
ASSEMBLE
Link to SOA Runtime
TEST
20 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM Service Composition Tool; SOA-Compliant, Drag and Drop
Reusable Component Catalogs
Content Provider Components
3rd Party Components
Cable Components
Standard SOA Component Definitions
Example SOA Service Composition for TV Caller ID
21 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Handset Location from Sprint BMF Location Web Service
Maps/Routes and Reverse Geocoding from ESRI ArcWeb Services
Enterprise Workforce Management Application from Aligo
Px Terminal Location
Px SMS
Px Terminal Status
WebSphere Telecom
Web Services Server
Legacy Network
Next GenerationNetwork
Parlay X to Parlay Gateway
Enabling a Future-proof Platform
Providing the flexibility to evolve network without modifying 3rd party applications
Example of a Web 2.0 Enterprise Mash Up
Parlay X Direct to Network Element
Parlay X over SIP
22 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Value Delivered:
How IBM Helped
Challenge
Developers and Systems Integrators embedding Sprint network services in their applications are becoming a value-added channel for Sprint
Enterprise applications can invoke telephony services, such as location and status of devices, content delivery notification and call control
Enable Sprint to deliver differentiated services to customers in a highly competitive marketplace, leveraging existing network resources and information
Delivered Telecom Web services-based solution that exposes network service capabilities to enterprise and 3rd Party developers.
Solution provided the necessary flexibility to support multiple underlying networks to ease NGN migration
Re-engineered business processes to accommodate new provisioning and billing approach
Approx. 40M Sprint-Nextel users
IBM’s proven experience delivering a production, high-volume platform
Innovation at Sprint
23 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Value Delivered:
How IBM Helped
Challenge
For incremental service revenue through innovation
Proved that Caller ID feature works with IPTV technologies
Proved that IMS architecture works end-to-end
Prove that IMS architecture enables converged services
Roll out Caller ID feature over IPTV to prove that IMS Architecture works end to end
Leveraged IBM-NEP Joint Solution with pre-integrated architecture
Defined and implemented architecture of the Caller ID feature for IPTV
Integrated multi-vendor components in a short period of time to create an end-to-end solution
Leveraged IBM Software suite for IMS Service Plane
Set top box
Call from 512 555 1212Dorothy Smith
Caller
WebSphereTelecom
Web ServicesServer
Legacy Network
A large Tier 1 U.S. operator – proof of- concept of Converged Services over IMS
24 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Triple Play infrastructure based on an SOA model and Telecom standards
Enables at&t to effectively and efficiently assemble multiple service components to deliver a seamless customer experience
Value Delivered:
Customer Account Creation
Product Selection and Ordering
CPE Supplier Request
Work Order Generation
Service Activation
Network Inventory Assignment
Billing Event Notification
Service Order Input Web Service
Order Management Web Service
VoIP Resource Activation Web
Service
Network Configuration Web Service
Provide VoIP, high speed internet access and IPTV in a FTTN and FTTP network environment
Enabled SOA-based Service Delivery Platform using to provide service provisioning, management, activation and subscription management
Integrated multiple partner applications, including Ceon, Cramer, Granite, Amdocs, Sylantro, G2, SAP, Microsoft & Leapstone
Delivered an asset-based solution available in the IBM Austin Telecom Solution Lab
How IBM Helped
Challenge
at&t Lightspeed Triple Play
25 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM’s view is that Web 2.0 requires and enables an architecture of open services which empowers users to CREATE, DISTRIBUTE, COLLABORATE, and COMBINE data within a rich user EXPERIENCE.
WEB 2.0
The following examples detail Web 2.0 success in the marketplace:
26 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Enabling Web 2.0 functionality requires additional resiliency to existing enterprise infrastructure, and can be mitigated by robust Services Oriented Architecture (SOA)
WEB 2.0
27 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Sprint Project LaunchPad
“LaunchPad must provide the means for Sprint-Nextel to collect detailed usage/interaction data at an individual user level and allow for formally surveying or informally scanning user feedback.”
28 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
29 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM becomes Collaborative Innovation Partner of China Telecom (CT) Highlight Impact
– Influenced CT for the notion that Innovation is a grass root effort supported by management.
– Enabled CT’s Innovation Works by Innovation Factory (IF)
– Continuing partnership
Event on Apr. 6, 2007– CRL signed an MOU with CT Shanghai Research
Institute to be strategic innovation partners with a collaboration framework covering research center transformation, innovation system establishment and NGN technology development, e.g., Cell Blade FOAK.
– CT’s Innovation Works was launched to support CT’s 2nd innovation contest. James Yeh, acting director of CRL, An Min Li, director of CT, and around 200 CT employees attended the launch event. The first innovation idea was posted as soon as 20 minutes later!
30 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Customer Example: Sprint Exposes Network Capabilitiesas Telecom Web Services, Enabling Web 2.0 Mash-ups
WSDL / SOAP
SOAP
WSDL
Get phone locationWeb service
Get map mapping service
ArcWebServices
Au
then
tica
tio
n
MapDatabase
ESRI Datacenter
Telecom Web Services
WebSphere
Enterprise
WebSphere
Parlay X Web Services
Pa
rla
y /
OS
A A
PI
Web Services Infrastructure
Operator Network
31 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Web End UsersEnd Users
Example Telco 2.0 Service using Mobile Phone Presence
Mapping Service
Presence Service
Mobile Phone Location ServiceOn the glass integration – “wiring”
Telecom Network Telecom Network ServicesServices
InternetInternetServicesServicesEnterprise
32 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
A Closer Look at IBM’s Enabling Architecture
PARLAY
Presence
XDMS
Call Control
SIP
XCAP
Other
Diameter Presence
GLS
HSS
SIP
HTTP
Parlay Gateway
XCAP
HTTP
TWSS Services Platform
Direct Connect Connectors
TCP
Policy
TWSS Access
Gateway
PARLAY-X Web Services
HTTP
HTTP
HTTP
IBM/WebSphere
33 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
The Service Provider Opportunity
Content Provider
Content Provider
Content Provider
Mashup Assembler
Mashup Users
Mashup Users
Content Provider
Content Provider
Content Provider
Mashup Assembler
Service Provider
Palette of
Widgets
Billing Metering
MonitoringSLA Enforcement
IMS Services
Content Providers can reliably (SLAs) barter or monetize content by tapping into existing Service Provider capabilities
TodayOpportunity
Core services exposed by Service Providers can enrich and enable the personalization of mashups
Content Providers and Service Providers can rapidly develop customized mashup offerings, to meet situational business demands and reach niche market segments
SDP
34 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
TelecomService Provider
Subscribers
Mashup Assembler
Content Provider
Mashup Assembler @ Content Provider
Mashup Assembler @ Service Provider
Deliver Content
Delive
r Mas
hup
Expose Services
Deliver Mashup
Expose Services
Deliver Mashup
Mashup assembled from operator and Internet services.Opportunities for advertisingand transaction revenue sharing from content providers.
Mashup assembly includesoperator services. Content provider as channel forOperator.
Mashup assembled from operator and Internet servicesbrokered by operator. Mashupassembler as channel for Operator.
Emerging Mashup Ecosystem
35 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
What does this mean for Service Providers?
Unique Value Position Core Services – Presence, Location, Click-to-Call, SMS, etc. Customer base – Existing subscriber/customer data as well as explicit/implicit user
generated content Local Market Brand Recognition, Trust, and Permission OSS/BSS – Billing/metering/monitoring infrastructure to extract value from the
proliferation of mashups built from content
Revenue Opportunities: Proactive Advertising leveraging user generated content and locality (“Advertising
by regional businesses targeted to local Web media climbed 31.6% in 2006, 7.7 Billion in 2007”)
Micro-payments from the use of core services and increased network usage Transaction fees for premium content delivery
Costs Savings Rapid on-boarding/off-boarding of services and content Dramatic reduction in application development costs Organic partner ecosystem development Offload a portion of the marketing costs of applications to the ecosystem No need to host or aggregate third-party content
36 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
IBM is helping Service Providers get started
WebSphere Application Server WebSphere IMS Connector
Telecom 2.0 Gateway
QEDWiki: Industry recognized collaboration-centric Mashup Maker with
browser based tooling for creating widgets or generating widgets
Mashable pallet of widgets for Core telecom network services
Existing Robust IMS infrastructure with Standards-based Service interfaces
The Telecom 2.0 Offering from the IBM Emerging Technologies & Telecom Industry Solutions Team
37 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
THE THE SERVICE SERVICE
VISIBILITY VISIBILITY GAPGAP
Access PlaneWiFixDSL
FTTx
WiMax
RAN
Transport PlaneMGW
SGWSBCHLS
CSCControl Plane
Service Plane
Cable
HSS
NGN Services Legacy Services
Service Assurance BillingFulfillment
OSS/BSS Integration Bus & eTOM Process Orchestration/Automation
Service Configuration & Activation
Order HandlingService Level
Management
Service Quality
Management
Billing & Receivables
Service Rating & Usage
Provisioning InventoryFault
ManagementPerformanceManagement
Security Management
A Comprehensive IMS SM SolutionManages all IMS planes and Integrates into the OSS/BSS
processes
Note: Animated Slide
Mediation
Test/Diagnostics Management
ElementManagement
38 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
VoIP Usage
Voice Traffic
Traffic Load
Number of Calls
On-net / Off-net Ratio
3.8 Tb
40.2 Eg
543K
67 %
VoIP Quality
Service QualityCall Signalling
Mean Opinion Score
Latency
Jitter
Packet Lost
3.8
110 ms
30 ms
0.5 %
Service Availability
Echo Delay
Post Dial Delay
Mean Opinion Score
99.75 %
120 ms
2.1 sec
3.8
Call Completion Rate
Call Drop Rate
Grade of Service
Post Dial Delay
90 %
1 %
0.1 %
2.1 sec
(2) Service Model Dashboards
(1) Consolidated Event View
(3) Business Risk Indicators
39 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Telecommunications Industry SOA RoadmapsThe Blueprint: IBM Industry Studies
IBM and Partner Assets
Architecture Methods Tooling and Runtime
Domain Models
Telecommunications Industry SOA FrameworkMade up of
Industry SOA Foundation
Best Practices, Implementation Guide, ROI Models, Component Business Models
SOA Scenario: Business/Ops. Support: Service ProvisioningSOA Scenario: Service Delivery: Converged Services
• Unified Service Creation• Telecom Web 2.0 / Mashups• MediaHub• Service & Network Assurance
• SOMA for Telco• eTOM Process Models• SID Ontology Models
• Next Gen Service Delivery Platform• IP Multi-Media Subsystem• BSS/OSS Transformation• Information On Demand
• CBS Factory for Telco• NGOSS Contracts • Web Service Interfaces• TriplePlay Provisioning
• Service Platform Enablers (Mobile Portal, Group Mgmt, Presence, Telco Web Srvcs)
• Telecom Toolkits and Testing
40 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
• Leverage over $5B of investments in middleware and over $1B per year in service oriented architecture (SOA)
• Excess of $350M invested in NGN / SDP solutions over last 5 years
• Exploiting common infrastructure software and modular service enablers to apply mainstream SOA and software innovation to NGN
• Significant Service Delivery Platform skills, experiences and learnings
• Network of Communications Solution Labs supporting demos, prototypes, trials and engagement support
• Accelerating NGN assets, pre-integrated solutions and best practices
• Extensive partner ecosystem and programs (including NEPs)
• Extensive SOA system integration, governance and learning skills
• Rapid service creation and life cycle management
• Enterprise and ecosystem exploitation of Web 2.0
• Evolving service management to address composite services offerings leveraging IBM’s acquisition of Micromuse
• IBM research investments in NGN
Real-life Experience
Technology Leadership
Innovation
Faster time to market, increased revenues and lower development costs for new services
The IBM Difference
41 © 2007 IBM Corporation
2007 【 IBM developerWorks 開發者大會】
IBM developerWorks| Oct 2007
Your products?Your services?Your financial strength?Your customer base?Your supply chain?Your management systems?Your business model?Your history?Your brand?Your expertise?
How will innovation work for you?