Upload
linda-dorsey
View
215
Download
0
Tags:
Embed Size (px)
Citation preview
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
John WeaverIGH Solutions EMEA
Producing Green Cards: A Manufacturer’s Perspective
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
IGH Solutions Companies
Cards & Card Services Specialty Print & Retail Graphics
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Mega Trends
Market Trends Driving Design, Innovation, Development• Recognition of gift cards as an important driver of brand – especially in new
customer acquisition• Green dictates by large retailers, card issuers, which trickle down from overall
corporate social responsibility commitments • Green marketing incorporates a broad range of activities, including product
modification, changes to the production process, packaging changes, as well as modifying advertising
• No “one-size-fits-all” solution to sustainability – bioplastics, recyclable plastics, and substrates including recycled content are novel materials in the card manufacturing industry.
• Showing off green credentials is not without risk – Brands with publicized sustainability campaigns are also thought of as greenwashers
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Understanding the “Green” Wave
The market for Green products is driven by environmental concerns and customer demand
Source: Gfk Roper Consulting Green Gauge study, August 2007
What is considered “Green”? It’s a complex subject with no easy answers
Reduce Reuse Recycle Renewable Bio-degradable
• Compost• Litter• Landfill
Sustainable Inert in the landfill No toxins in its manufacture New carbon versus old
carbon Locally produced Low carbon footprint
• 87% of US consumers agree they are “seriously concerned” about the environment
• 35% say business should lead addressing environmental issues; only 29% think corporate America is fulfilling its environmental responsibilities
• More than 70% say a company’s environmental practices are important in deciding which products they’ll purchase and recommend and where they’ll shop
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Green Initiatives and Card DesignGoing Green.. It’s the right thing to, provided you do it right. Too often, the hype is getting ahead of the science. Here’s what you need to know to evaluate “Green” card alternatives and how other card issuers are going Green.
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Top 10 Environmental Issues Facing Humanity
1. Climate change
2. Energy
3. Water
4. Biodiversity and land use
5. Chemicals, toxics and heavy metals
6. Air pollution
7. Waste management
8. Ozone layer depletion
9. Oceans and fisheries
10.Deforestation
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
“The green movement has serious issues underpinning it, but in order to get people on board you have to make it funny.” - Simon Doonan, Barney’s creative director1
Barney’s included limited-edition gift cards with tags such as “Green is Groovy” or “Join the Green Revolution,” a collection of eco-conscious gifts and a themed catalog.
1Newman, Eric. “Dreamin’ of a Green Xmas” Brandweek. Nov 5 2007. pg. 58
“Can we just dye the smoke green?”
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Why Go Green?
1. It’s the right thing to do
2. Climate change is real and a real problem
3. Uncertainty in the old carbon supply
4. Customers are demanding that their supply chain partners are proactive in business practices that are green
5. Customers are demanding that their supply chain partners are proactive in green products and service offerings
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
Different retailers have different reasons for going green:
- For some, it’s the savings and other efficiencies associated with reduced energy consumption.
- For others, promoting green initiatives is a way to demonstrate corporate social responsibility and civic leadership.
- For still others, it’s a way to bond with shoppers.
- For many, it’s a combination of the above.
- For many retailers, the embrace of green design is still tempered by the question, does it cost more?
While the strategy may include higher first costs, the extra investment is more than made up for in brand awareness, product differentiation, and trendsetting in being good stewards of our environment.
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
Different corporate goals – No standards in the retail industry
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Where to Look When No Standards Exist?
Green card standards and best practices currently do not exist.
Look to other industries, such as packaging
Sustainable Packaging Council
• Meets market criteria for performance and cost
• Is sourced, manufactured, transported and recycled using sourced, manufactured, transported and recycled using renewable energyrenewable energy
• Maximizes the use of renewable or recycled source materialsMaximizes the use of renewable or recycled source materials and is manufactured using clean production technologies and best practices
• Is made from materials healthy in all probable end-of-life scenariosmade from materials healthy in all probable end-of-life scenarios and is physically designed to optimize materials and energy
• Is effectively recovered and utilized in biological and/or industrial effectively recovered and utilized in biological and/or industrial cradle-to-cradle cyclescradle-to-cradle cycles..
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Traditionally Green Materials Were Defined in Four Categories
BiodegradableBeware of claims – nothing degrades in a landfill, which is where most cards end up
BiocompostableDegrades in an industrial composting environment – the number of these is growing but still very rare
RenewablePaper or PLA-type plastics made from corn, switch grass or other renewable resources
RecycledOften wrongly confused with industrial scrap. In the real world, limited by established recycling streams
Almost nothing
degrades in a modern landfill.
Researchers date layers in a landfill
by the newspapers
they find. This
newspaper had been in a landfill for
45 years!
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Today, the Definition of Green is Broader – and More Complex
• Reduced content
• Reused multiple times
• Sustainable
• Inert in the landfill
• No toxins in its manufacture
• New carbon versus old carbon
• Locally produced
• Low carbon footprint
• No PVC
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Card Materials Summary
Bioplastics – especially PLA – are the most common alternative material used in “green” cards today…but they are not without problems
Traditional Plastics• Styrene• PVC• PETG
Bio Plastics• NatureWorks® (Ingeo)
PLA• Mirel PHA• Pace BioGraph.ics
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
PLA is Made From Plants, Not Oil
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
• Less energy used: From the silo to the resin, the manufacturing of PLA uses approximately 35% less fossil fuel than standard plastic
• Less greenhouse-gas: the manufacturing of PLA emits 25% less greenhouse gases than standard plastics
• Renewable resource: Contrary to standard plastics made out of petrol, over 92% of PLA is made out of renewable material
• PLA is compostable and offers the potential for more end of life options
• Thanks to the purchase of Renewable Energy Credits (REC) from NatureWorks , PLA becomes the first polymer in the world to be greenhouse gas neutral
PLA: The Good News
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Mirel Offers a Similar Proposition
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
As Does BioGraph.ics
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Bio Plastics: The Not So Good News
• Similar to Bio Fuels: Can be criticized for contributing to rising food prices by diverting agricultural resources to fuel/plastic production and causing increased “green zone” growth through fertilizer run off
• Genetically Modified Feedstocks: May be objectionable to some groups or banned in some areas
• Compostability Claims: Industrial or municipal composting sites are growing – but still rare. Most of these products will end up in a landfill
• Contamination of Recycling Stream: Bioplastics cannot be recycled and – like any exotic plastic – can create problems when mixed with recycled plastics
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Card Materials Summary
Make degradability claims which may be difficult to replicate in the real world
Oxo Plastics•Styrene•PVC
Go Green
“The main benefit of oxo-biodegradable is not for plastic waste which gets into landfill, but for plastic waste which gets into the environment, where it will accumulate for many decades.”
-Oxo-biodegradable Plastics Associationwww.biodeg.org/ladfill.htm
“Oxo-biodegradable plastics fragment and partially biodegrade in the upper layers of the landfill”
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Card Materials Summary
Go Green
Difficult to run: Color and handling characteristics vary widely from batch to batch
Availability in production quantities can be uncertain
Recycled Content•rStyrene•rPVC
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Card Materials Summary
Can only be recycled if the local community provides for its collection or used cards are aggregated and passed on to recycler
Recyclable
• Polystyrene
• Polypropylene
• Polyethylene
• Paper
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
• Traditional Plastics• Styrene• PVC• PETg
• Bio Plastics• NatureWorks® (Ingeo) PLA• Mirel PHA• Pace Biograph.ics
• Oxo plastics• Styrene• PVC
• Recycled Content• rStyrene• rPVC
•Recyclable
•Polystyrene
•Polypropylene
•Polyethylene
•Paper
can be recycled if the regulations and/or ordnances of the local community provide for its collection.
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
Nattera™ - The Industry’s Broadest Offering of Earth-Friendly Cards & Carriers
Nattera Sprout™ - Uses polypropylene as core material
Nattera Shine™ - Uses polyethylene as core material
Nattera Bloom™ - Uses a bioplastic made from renewable resources and with renewable energy (Biograph.ics)
Nattera Evergreen™ – Uses recycled PVC, up to 50% pre-consumer recycled material
Nattera Field™ – Uses polylactide (PLA) derived from corn
Nattera Forest™ – a cellulose-based card, match the look and feel of a traditional plastic card
Nattera Rain Forest™ – Uses PETg as core material
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Manufacturing Process Considerations
• New substrates react differently to:• Ink
• Lamination
• Sunlight or heat
• Green Plastics, may work in POS systems, but may not meet ISO specification
• Mixing core materials with other materials affects the environmental impact
• Materials and Processes need to be evaluated to determine how earth-friendly is the final product
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
• Biodegradable, Recyclable, Recycled Content • FTC Regulations
• Independent Testing and Certification• Depends on construction
• Green PR platforms• many companies are under fire for claims critics say are difficult to verify and, in many
cases, spurious
• Consumers expect consistency in action and transparent messaging
• However, consumer attitudes could be hard for corporate marketing and PR execs to predict
BE CAREFUL!BE CAREFUL!
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Key Takeaways
“Green” is a complex subject – and we have experts available to help you sort through the issue for your card program
• Beware the hype – remember “degradable” trash bags in the early ’90s?
• Understand the Green terms
• Know that it’s not just products, but manufacturing and business practices that affect environmental impact
• There are many materials available and none are exclusive to any one supplier or manufacturer
• The product still needs to perform – rigorous testing, manufacturing expertise and quality control procedures become even more important as you move your card program to non-standard materials
Go Green
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green
What we need…
Agreement on qualifying aspects to be measured on an environmental scorecard
Basis:•The United Nations for sustainability
– Economical aspect– Social aspect– Environmental aspect
•Printing quality standards – ISO 7810
•Security standards•Other
Vision for the future of Card Manufacturing within a clear definition ofSustainable Manufacturing
12
3
5
11
8
1012
9
Price
High
Low
ModerateGreenness
Low High
1. Laminated PVC
2. Press-Polished PVC
3. Surface Printed PVC
4. Recycled PVC
5. Surface Printed Styrene
6. Press-Polished PLA
7
6
4
7. Surface Printed Polypropylene
8. Surface Printed Polyethylene
9. Surface Printed Paper
10. Wood
11. Recycled Paper
12. PETG
© 2008 IGH Solutions - PROPRIETARY AND CONFIDENTIAL INFORMATION OWNED BY IGH SOLUTIONS - NO USE OR DISCLOSURE PERMITTED EXCEPT WITH ADVANCE PERMISSION FROM IGH SOLUTIONS.
Go Green