跨国公司本土化年度指数跨国公司本土化年度指数 20102010 ———— 《《中国企业家中国企业家》》杂志年度指数之一杂志年度指数之一

ⅠⅠ. . 项目简介 项目简介

重新界定跨国公司在中国经济与社会系统中的新角色、地位变化

通过量化数据来衡量知名跨国公司对中国社会进步所做出的综合价值

全面反映它们的市场实力与运营现状

识别外资企业在华发展的年度性重大趋势

项目目标项目目标

ⅠⅠ. . 项目简介 项目简介

行业对标：了解同行业中处于领先地位的企业发展情况，明确自身企业所处位置；

战略定位：以本土化为核心，用综合性指标系统性地考察企业在华发展情况；

政策建言：报告直接反映跨国公司在华发展遇到的问题及困惑，提供政策建议等作用；

全球影响：国内首次从本土化维度对跨国企业开展整体性评价，将协调国际性媒体对此加以关注与报道，相关成果将以英文版方式向国际社会进行广泛传播。

参与价值参与价值

II. II. 为什么参与？ 为什么参与？

II. II. 为什么参与？ 为什么参与？

封面报道： 2010 年 10 月下出刊的中企杂志中，以封面报道隆重推出本土化指数报告、跨国公司 50 强和部分重点企业访谈文章；

网站专区：在中企网站上专门的研究专区中，对跨国公司本土化指数有重要详细的介绍；

新浪专区：同时与新浪和腾讯等一流的门户网站合作，在其网站重点版块设置评选专区；

年度论坛： 2010 年 12 月举行的企业家领袖年会中，设有跨国公司本 土化年度指数论坛，届时将邀请企业、专家、官员等一同参加；跨国公司本土化指数白皮书将在论坛上首次推出；

国际传播：中企作为在世界经济论坛（ WEF ）中唯一有资格参与的中国媒体，每年在达沃斯论坛推出中英文的杂志年度精华版；跨国公司本土化指数将作为重点内容列入。

成果发布：成果发布：

II. II. 为什么参与？ 为什么参与？

IIIIII ．如何参与？．如何参与？

合作机构确定 7 月中旬 评审专家委员会 7 月下旬 指标及问卷设计 7 月下旬 企业问卷调研、公众形象调查 8 月 -9 月中 记者重点访谈 8 月下旬 -9 月下旬 年度报告发布 10 月下杂志出版

项目流程：项目流程：

1. 研发体系（研发机构、研发策略）

2. 研发投入（年度研发经费、研发团队）

3. 研发成果（本地申请专利、本地开发新品）

1. 研发体系（研发机构、研发策略）

2. 研发投入（年度研发经费、研发团队）

3. 研发成果（本地申请专利、本地开发新品）

1. 总体战略（中国定位、战略规划）

2. 组织架构（地区总部、高管）

3. 经营业绩（累计投资、营收状况）1. 文化整合

2. 合规经营3. 人才培养4. 利益相关方（纳税、捐赠、产业链本土伙伴）

IIIIII ．如何参与？．如何参与？

本土化运营

本土化运营

融合与贡献

本地化创新

主要指标主要指标主要指标主要指标

第一阶段：走访北京、上海跨国公司总部，听取近 20 家国际企业的需求和 建议；整理出 2000 家企业列表： 2010 年 6 月 -7 月；

第二阶段：确定合作机构和专家评委，根据大量文献及专家建议，设计本土化指标体系；确定 500 家企业样本框： 2010 年 7 月 -8 月；

第三阶段：邀请公司参加评选及问卷调研，公开数据资料收集，和各种方式的活动推广： 2010 年 8 月 -9 月；

第四阶段：数据分析和报告撰写，重点企业的走访工作： 2010 年 9 月；第五阶段：指数报告和榜单的发布： 2010 年 10 月下；第六阶段：中国企业家领袖年会上中，在跨国公司本土化指数论坛上发布

白皮书： 2010 年 12 月；第七阶段：后续推广，《跨国公司本土化年度报告》图书出版。

IIIIII ．如何参与？．如何参与？工作进展：工作进展：

http://www.iceo.com.cn/

中国企业家中国企业家

Ⅳ Ⅳ 组织机构简介组织机构简介 Ⅳ Ⅳ 组织机构简介组织机构简介

175380 份 / 期（该数据经 BPA 国际发行认证机构认证）

全国发行（北京 33.3% ，上海16.7% ，广州 13.4% ）

读者偏男性、多为企业家、企业高层管理层及企业家周围人群 , 或梦想成为企业家的人群。（ C-level:60%, Mid-Senior Manager:25%,Professionals:12%Others:3% ）

发行量发行量

发行范围发行范围网站网站

读者群

Ⅳ Ⅳ 组织机构简介 组织机构简介 Ⅳ Ⅳ 组织机构简介 组织机构简介

项目总负责： 研究部总监 施星辉 邮箱： richardstar2005@gmail.com

评选联系： 调研主管 段明珠： 010-64921616 转 8853 ， 手机： 13241842829 ， 邮箱： pearl_ruc@sina.com

Ⅴ Ⅴ 如何联系我们？如何联系我们？

Transnational Corporations Transnational Corporations Localization Index 2010Localization Index 2010

—— Annual Index of —— Annual Index of China Entrepreneur China Entrepreneur MagazineMagazine

Index List’s Index List’s PurposePurpose

To define TNCs’ newrole and change ofstatus in the economicand social systems in

China

To measure famous TNCs’ comprehensive values to Chinese society with specific data

To reflect their market power and current operation conditions

ⅠⅠ. Brief Introduction. Brief Introduction

To identify annual trends of foreign-funded enterprises’ development in China

ⅠⅠ. Brief Introduction. Brief Introduction

Industrial Benchmarking: To acquire a better understanding of leading corporations and the situation of your own corporation

Strategic Positioning: Using comprehensive indicators with localization at the core to systematically explore how TNCs develop in China

Policy-making Advice: to reflect the problems and doubts encountered by TNCs when developing in China, offering advice to the government for policy-making

Global Influence: It is the first time in China that an overall evaluation of TNCs is conducted from the perspective of localization; international media will follow up this program, and the results will be released to the international society in English.

Values of Participation

II. Reasons for II. Reasons for Participating Participating

II. Reasons for II. Reasons for Participating Participating

Front-page Report: The Localization Index Report, Top 50 TNCs and interviews of some key TNCs will be covered in the front-page report of the late October (2010) Issue of China Entrepreneur;

Special Section on Our Website: The TNCs Localization Index will be given a detailed key introduction in the special section on China Entrepreneur website;

Special Section on sina.com: China Entrepreneur will cooperate with top portal sites, for example, Sina and Tencent, and establish special sections for the Evaluation Program in the key sectors on their websites;

Annual Forum: The Annual Leaders’ Convention of China Entrepreneur will be held in December 2010, including TNCs Localization Annual Index Forum, and corporations, experts and government officials will be invited to participate. The White Paper of TNCs Localization Index will be unveiled on the forum;

International Circulation: China Entrepreneur releases bilingual (Chinese-English) premium version on WEF in Davos every year. TNCs Localization Index will be listed as key content.

Release of Results:Release of Results:

II. Reasons for II. Reasons for Participating Participating

IIIIII ．． How to Participate?How to Participate?

Project Timetable:

Final decision on co-hosts Mid July

Expert committee Late July

Design of indicators and questionnaire Late July

Surveys on enterprises and their image August to mid September

Key interview of journalist Late August to late September

Release of the index report or TNC red & black list Late October

1.R&D System (R&D institutes, R&D strategies)

2. R&D Input (annual R&D fund, R&D teams)

3. R&D Achievements (local patent applications, locally developed new products)

1.R&D System (R&D institutes, R&D strategies)

2. R&D Input (annual R&D fund, R&D teams)

3. R&D Achievements (local patent applications, locally developed new products)

1. Overall Strategy (positioning and strategic planning in China)

2. Organizational Structure (regional headquarters, executives)

3. Operational Performance (cumulative investment, operational income)

1. Cultural Integration2. Compliant Operation3. Personnel Training4. Interested Parties(taxation, endowment,and local partners in theindustry chain)

Integration Integration &&

ContributionsContributions

LocalInnovation

Localized

Operation

Localized

Operation

Major Major IndicatorsIndicators

Major Major IndicatorsIndicators

IIIIII ．． How to Participate?How to Participate?

Schedule:Schedule:Stage1: Visit headquarters of TNCs in Beijing and Shanghai; collect needs and advices from nearly 20 TNCs; sort out a list of 2,000 companies: June-July, 2010Stage2: Get final decisions on co-hosts and the expert committee; design localization index system according to massive literature and experts’ advices; settle sample companies: July-August, 2010；Stage3: Invite TNCs to take part in the evaluation process, conduct questionnaire an other researches, collect disclosed data and other information, and participate in other promotional activities: August-September, 2010；Stage 4: Analyze data and write the report, carry out interviews of key TNCs: September, 2010；Stage 5: Release the index report or TNC list: late October, 2010；Stage 6: Release the White Paper on the TNCs Localization Forum during the Annual Leaders’ Convention of China Entrepreneur: December, 2010；Stage 7: Conduct follow-up promotion; publish books on TNCs Localization Annual Report

IIIIII ．． How to Participate?How to Participate?

http://www.iceo.com.cn/

Mainly male, entrepreneurs, corporate executives and people around entrepreneurs, or those who dream of becoming entrepreneurs. （ C-level: 60%, Mid-Senior Manager: 25%, Professionals: 12%, Others: 3% ）

175380 copies per issue (according to the audit of BPA International, an international circulation certification institution)

China (Beijing 33.3%,China (Beijing 33.3%,Shanghai 16.7%,Shanghai 16.7%,Guangzhou 13.4%Guangzhou 13.4%））

CirculationCirculation

Target Readers

Website 中国企业家中国企业家

Publication Area

ⅣⅣ. Introduction of the Co-hosts. Introduction of the Co-hostsⅣⅣ. Introduction of the Co-hosts. Introduction of the Co-hosts

ⅣⅣ. Introduction of the Co-hosts. Introduction of the Co-hostsⅣⅣ. Introduction of the Co-hosts. Introduction of the Co-hosts

V. Contact UsV. Contact Us

Program Director: Shi Xinghui, Chief Research Inspector of China Entrepreneur

Email: richardstar2005@gmail.com

Program Manager: Duan Mingzhu, Research Supervisor

Office: 010-64921616 to 8853

Mobile: 13241842829

Email: pearl_ruc@sina.com