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© 2011 Autodesk
Autodesk Opportunities
Barbara BowenCertification Program Development Manager
© 2011 Autodesk
AGENDA
Autodesk Snapshot
Autodesk Markets
Organization and Alignment
Existing Programs and Offerings
How to Work with Autodesk
Co-marketing Opportunities
© 2011 Autodesk
Autodesk At-a-Glance
Founded 1982 Revenue over $1.95 billion More than 6,800 employees worldwide 500M R&D Investment annually The last 16 Oscar® winners for Best Visual Effects have all used
Autodesk software
Photographs by David Wakely
© 2011 Autodesk
Annual Revenues
FY’11 Revenue in Billions USD
© 2011 Autodesk
Autodesk is a world leader in 3D design, engineering and entertainment software. The broadest and deepest product portfolio in the design world 10 million+ users in 800,000 companies 1.2 million trained on our products every year 1,900 Channel Partners 1,900 Authorized Training Centers
Image created in Autodesk® 3ds Max® software
© 2011 Autodesk
Professional Market10 Million+ Customers in these industries
Architecture, Engineering, and Construction Automotive Education Government Manufacturing Media and Entertainment Utilities and Telecommunications
Dreammaker, by Leszek Plichta, Filmakademie Image courtesy of Paulin
© 2011 Autodesk
85 Million?
© 2011 Autodesk
Engineering Manufacturing Construction Enrolment – 2010 Estimate
17811429.413636
49%
7250452.586364
20%
1028123.620217883%
10556859.604575929%
2010 EMC Enrolment Estimate is 37 Million Students
Tertiary ProfessionalTertiary TechnicalPost Secondary Non TertiaryUpper Secondary Technical
Over half of EMC students are not in Universities
© 2011 Autodesk
Engineering Manufacturing Construction Enrolment by Geo – 2010 Estimate
AMER EMEA APAC0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
3,371,424 4,000,292
7,882,943859,785878,401
8,069,036
175,780436,956
415,388
600,0002,899,634
7,057,226
Upper Secondary TechnicalPost Secondary Non TertiaryTertiary TechnicalTertiary Professional
58% of EMC students are in APAC
© 2011 Autodesk
GEO Teams
Training & Certification Marketing Product
Development Operations Alliances
Autodesk Education Organization
© 2011 Autodesk
Autodesk Certification Players
Training & Certification•Program Development•Content Development•Operations•Delivery Vendor/platform
Geo Teams•Implementation•Distribution partners•Launch•Adoption•Sales
Marketing•Global campaigns•Events•Web•Advertising
© 2011 Autodesk
Autodesk Education Certification Contacts
Tom JosephActing VP
GEO TEAMS
Nancy BrownAMER
Nancy TremblayProgram Mgr, NA
Jaime AbellaProgram Mgr, Latin
America
Don CarlsonEMEA
Tomas KarllsonProgram Mgr, EMEA
Dmitri PostelnikProgram Mgr, Russia
Tom JosephAP
Vincent ChongSenior Program Mgr, AP
Premjit Biswas, India
Cathy Chang, Taiwan
Sandy Wu, China
CENTRAL TEAM
Richard LaneSenior Mgr
Barbara BowenCert Program Dev
Philip KonemanExam Development
Alissa Sykes Dir Marketing
TBH Global campaigns
Sarah O’Rourke Communications
Geo Marketing Reps
~ 70 employees WW and growing!
© 2011 Autodesk
Alignment with Sales
Software Education Markets• North America• Sold through VAR channel direct to schools• Aligned with Autodesk Education• Certiport Resellers• Outside North America• Sold through distribution and reseller partners • Not aligned with Autodesk Education – some interested
Non-EDU Software Markets• Reseller Sales >95%• Not aligned with EDU
© 2011 Autodesk
Existing Certification Program
Channels Certiport, ITS, VUE
Distribution Fulfillment centers
Countries & Languages Available worldwide CHT, CHS, PTB, LAS, DEU, POL,
RUS Not all languages and tests in
every country
Levels Assessment User (AutoCAD/Inventor only) Associate Professional
Products supportedAutoCADAutodesk Revit ArchitectureAutoCAD Civil 3DAutodesk InventorAutodesk 3ds Max Maya
© 2011 Autodesk
Co-Marketing Opportunities and Tools
Marketing funds available at Central and Geo levels
Events and campaigns Access to incredible images and
supporting materials Data available
Education Community Autodesk Registration DB
Supporting EDU programs and offerings
© 2011 Autodesk
Practice Skills The Certified User
program benchmarks skills and supports grant funding
Free Digital Study Packet provides video-based tutorials
Build Knowledge Free Autodesk Digital
STEAM Workshop: Is easy to implement Does not require
technology expertise Engages students
Dynamic industry-relevant software and suites for educators includes:
Inspire Innovation Competitions and activities build
engagement in engineering and technology subjects
Interactive learning encourages problem solving in a fun hands-on environment
Autodesk in Secondary Education
CoreCompetences
Autodesk® Design Academy Autodesk® Animation Academy
© 2011 Autodesk
Core
SCENE
Free Autodesk Digital Study Packet
Helps students prepare for the Certified User exam
The Certified User Skills document serves to standardize the core competencies
Provides modular video-based learning
Reflects valuable input from respected educators and designers
© 2011 Autodesk
Autodesk® Digital STEAM WorkshopCore
© 2011 Autodesk
Core
SCENEEducation Community 2.6M Strong
Update lesson plans with the innovative project-based Autodesk Digital STEAM Workshop
Access free* software for personal development
Network with community members
Enhance skills with ongoing training opportunities
*Free products are subject to the terms and conditions of the end-user license and services agreement that accompanies the software. The software is for personal use for education purposes and is not intended for classroom or lab use.
© 2011 Autodesk
SCENECompetitions and Projects Build Teamwork and Passion for Engineering
Core
© 2011 Autodesk
Practice Skills Training programs
designed specifically for academic audiences
Certification exams that help faculty and students validate their skills
Build Knowledge Technology and
resources that enable faculty to prepare students with critical knowledge
Curricula that help align classroom learning with industry needs
Software suites aligned with trends in 3D design, engineering, and entertainment
Inspire Innovation Competitions and activities that
help build engagement in engineering and technology subjects
Formula Student Solar Decathlon Shell Eco-Marathon Panorama
Autodesk in Postsecondary Education
CoreCompetences
© 2011 Autodesk
Curricula Aligned with Industry Trends Core
Autodesk provides educators with tools to help them keep up with industry trends Building Information Modeling (BIM)
solutions Digital Prototyping software Digital Entertainment Creation
technology Sustainable design software and
resources
Autodesk provides teachers curricula links, planning resources, and network tools at: www.autodesk.com/curricula
© 2011 Autodesk
Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 Autodesk, Inc. All rights reserved.
[email protected]: 508-966-0073
