© 2011 Freeman. All rights Reserved. Proprietary & Confidential. WELCOME

© 2011 Freeman. All rights Reserved. Proprietary & Confidential.

WELCOME


We make complicated things easy.Simplicity is profound.


Registration: 4-4:30 PM

• Introduction• Program

Program: 4:30 – 6 PM

Networking Reception: 6 PM – 8 PM


NETWORK:

N0tUs

PASSWORD:

IAmAGuest



WIN NATS TICKETS

TWEET TO WIN!




July 18, 2013THINKING

THURSDAYS

Social Media 101 Workshop

&Social Media

Trends & Best Practices


Keep Checking Back for Future Learning Opportunities!


Maria Schomaker has been a meeting professional for 20+ years, including stints as a planner and supplier. She has been Freeman’s onsite liaison at Maritz Travel Company since 2010, playing a major role managing combined projects. Maria is currently an adjunct faculty at St. Louis Community College, and a Certified Meeting Professional, having earned her designation in 2001.

Maria also leads an internal CMP prep course at Freeman for those interested in becoming certified and enjoys guiding industry professionals of all levels to earn this esteemed certification.

Maria Schomaker, CMP Business Development, Freeman [email protected]

Interested in becoming a Certified Meeting Professional?

Presented by Maria Schomaker, CMP

and Gayle Dahlman, Certification Director, CIC

June 20, 2013

Introduction: Maria Schomaker, CMP

• Awarded CMP in 2001

• Business Development onsite at Maritz Travel

• Adjunct instructor at St. Louis Community College since Fall 2007 Event Planning I - Use the PMM Textbook

Gayle Dahlman

Certification Director for the Convention Industry Council for the

CMP Program

Ownership

CIC owns and administers the CMP Program

• Launched in 1985 by Convention Liaison Council; now Convention Industry Council

• Designed to enhance professionalism of meeting and business results

A Little CMP History

When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would bewhich of the following? A. Theatre style with a single podiumB. Classroom style with a head table for the panelC. Round tables for 8 eachD. Chevron style with a hollow squareE. Boardroom style, with a T shape

Question #1

Stakeholders data in a needs assessment will include which of the following?

A. Level 1 objectivesB. ROIC. RFPD. Reasons or objectives for participatingE. Meeting content, messages, and program design

Question #2

• Establish the level of knowledge and performance required for certification

• Recognize and raise industry standards, practices, and ethics

• Elevate the profile of certified professionals

• Advance the art and science of meeting management

CMP Program Goals

• Improve knowledge and performance of meeting professionals

• Promote the status and credibility of the meeting profession

• Advance uniform standards of practice

Purpose of CMP Designation

CMM (Certification in Meeting Management) CEM (Certified Exhibition Management) DMCP (Destination Meeting Certified Professional) CAE (Certified Association Executive) CHA (Certified Hotel Administrator) CSEP (Certified Special Events Planner) CPCE (Certified Professional Catering Executive) CTA (Certified Travel Counselor)

CHSE (Certified Hospitality Sales Executive)

CMMM (Certified Medical Meeting Manager)

It is all so confusing . . .

CMP Preferred

If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it?

A. 10 inchesB. 12 inchesC. 18 inchesD. 24 inchesE. 30 inches

Question #3

CMP Designation Today Global and Diverse Community

of Professionals

• More than 14,000 have been certified from 47 countries; 10,000 currently

• 70% of CMPs are planners

• 25% are suppliers

• 5% are Educators, Academics

Martin Sirk, CEO of the International Congress and Convention Association said his long-term support for CMP:

“is based on the perception that our global Industry needs a universally recognized body of professional knowledge, and CMP is the only viable candidate program.”

Continuing Globalization

Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors?

A. Plenary sessionsB. RoundtablesC. SymposiumD. Poster sessionsE. Workshops

Question #4

• Competitive Advantage – conveys credibility

• Peer Acceptance – immediately recognized

• Recognition – distinguishes holders as career professionals

• Professional Development – increases knowledge in all aspects of meeting management

• Commitment – goal driven in their career

Why become a CMP?

What should an event website include for effective content?

A. A thorough agendaB. Speaker informationC. Hotel and travel informationD. Conference reminder or email alert featureE. All of the above are appropriate

Question #5

Certification Process

Application Candidate Exam

Copyright 2013 - Convention Industry Council

• Work experience • Education

• Continuing Professional Education

Application Eligibility

Section 1 – Professional Experience in the Meeting, Event, Exhibition and Hospitality/Tourism Industry

Section 2 – Continuing Education or Internship

Application Requirements

Must have been completed at the time of the application submission: • Option 1: A minimum of 36 months of work experience in

the industry• Option 2: Candidates with a degree in meeting, event,

exhibition and hospitality / tourism management can apply after 24 months of work experience

• Option 3: Full-time instructors at a meeting / hospitality university with 36 months work experience

• Required Documentation:• Resume• Diploma / Transcript (Option 2)

Professional Experience

• Option 1: Twenty-five (25) hours of continuing education within the past 5 years• CMP International Standards• Proof of attendance

• Option 2: An approved internship / apprenticeship in the industry with a minimum of 200 hours• Proof of completion

Continuing Education / Internship

To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling?

A. Emergency contact for all attendeesB. Type of attendee identification systemC. Electrical voltage and type of socketD. Convention centre regulations regarding foodE. Location of nearby churches and times of service

Question #6

2012 International Standards

• Supersedes CMP Blueprint• Created by industry subject matter experts• Defines knowledge and skills to be successful• Aligned with other international competency standards• Periodically updated

Eligibility: 1 year = 4 testing periods

CIC recommends a minimum of 100 hours of study

Candidate

Recommended Resources

Other Resources • Apex Glossary• Official CMP Practice Exam

• PCMA Online Prep Course• Study Groups

Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following?

A. Publicly held corporationsB. Non-profit associationsC. Government agenciesD. All the aboveE. None of the above

Question 7

• New computer based testing; first offered in July 2012

• 450 locations throughout the US www.prometric.com

• Appointment based

• Situational questions: A – D = one correct answer

• 165 questions (15 un-scored embedded within the exam)

Examination

http://www.prometric.com/

CMP International StandardsDomain Percentage

Exam Questions

A. STRATEGIC PLANNING 16% 24B. PROJECT MANAGEMENT 15% 22C. RISK MANAGEMENT 8% 12D. FINANCIAL MANAGEMENT 10% 15E. HUMAN RESOURCES 3% 5

F. STAKEHOLDER MANAGEMENT 8% 12

G. MEETING OR EVENT DESIGN 16% 24H. SITE MANAGEMENT 12% 18I. MARKETING 11% 16J. PROFESSIONALISM 1% 2

Total

100%

Total

150


What are Your First Steps?


Your To-Do List• Visit ww.conventionindustry.org

• Download and review:• CMP International Standards• CMP Candidate Handbook• CMP Application

• Review the application and exam schedules

• Weigh your study needs and methods

• Factor your own personal and professional obligations into your timeline

Build a personal plan that works

for you.

Give yourself time to prepare for

the exam.


http://www.conventionindustry.org/

Application Submission Application Notification

May 14 – July 30, 2013 August 13, 2013August 12 – October 7, 2013 October 21, 2013

Key Dates and Deadlines

Exam Registration Appointment Scheduling Exam Period

August 14- September 4 September 16-November 6 November 7-16

2013 / 2014

October 22-November 12 November 21, 2013 - January 23, 2013 - January 22, 2014 February 1, 2014

CMP Calendar – Examinations 2013

CMP Program Fees

CMP Application Submission Fee $250

CMP Examination Registration Fee $450


Where can a planner go to get referrals of reputable destination management companies in a given area?

A. ISESB. MPIC. PCMAD. ADMEE. DMAI

Question #8

Maintaining Your CMP

Five Years


Maintaining Your CMP• Recertification required every 5 years• Requirements

• Continuing employment in the industry• Ongoing commitment to professional development and

continuing education Create a CMP folder to keep record of your continuing education and industry activities.


CMP

Let’s test your knowledge

When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would bewhich of the following?

B. Classroom style with a head table for the panelPMM5 p. 348

Question #1

Stakeholders data in a needs assessment will include which of the following?

D. Reasons or objectives for participatingPMM5, p. 20

Question #2

If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it?

E. 30 inches CIC8, p.361

Questions #3

Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors?

D. Poster sessionsPMM5, p. 278

Question #4

What should an event website include for effective content?

E. All of the above are appropriateCIC8, p.221

Question #5

To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling?

C. Electrical voltage and type of socketCIC International, p.26-27

Question #6

Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following?

D. All the abovePMM5, p.598

Question 7

Where can a planner go to get referrals of reputable destination management companies in a given area?

D. ADME – Association of Destination Management Executives

CIC8, p.211

Question #8

Associations typically hold trade shows for what essential purpose?

A. To make a profit that contributes as much as 30% of the association’s annual income

B. To evaluate exhibitors as to the quality they provide the association’s members

C. To cover the cost of the annual meetingD. To exhibitE. To provide members with entertainment during meals

Question #9

Associations typically hold trade shows for what essential purpose?

A. To make a profit that contributes as much as 30% of the association’s annual income PMM5, p. 240

Question #9

How many bartenders are required for a cash bar at a reception for 500 people?

A. 25B. 20C. 15D. 10E. 5

Question #10

How many bartenders are required for a cash bar at a reception for 500 people?

E. 5 CIC International, p. 49

Question #10

Which of the following factors is most important to consider when developing packaging for strategic partners?

A. Arbitration clauseB. What other sponsorship opportunities the potential

strategic partners haveC. How many strategic partners can the organization accept

and still deliver valueD. How old the assets areE. How much the other organizations charge for their assets

Question #11

Which of the following factors is most important to consider when developing packaging for strategic partners?

C. How many strategic partners can the organization

accept and still deliver valuePMM5, p. 53

Question #11

Which of the following lighting types is the opposite of a “spotlight” and is used to light a wide area evenly?

A. Wide lightB. LEDC. Intelligent lightingD. WashE. Gobo

Question #12

Which of the following lighting types is the opposite of a “spotlight” and is used to light a wide area evenly?

D. Wash

PMM5, p.459

Question #12

What is the primary benefit of selecting an official air carrier for a meeting?

A. They will add more flights to the host city to accommodate meeting attendees

B. They will extend a discount to meeting attendeesC. They will become a valuable member of the organizationD. They will provide site selection ticketsE. They will give the host organization a fee per ticket

purchased by attendees

Question #13

What is the primary benefit of selecting an official air carrier for a meeting?

B. They will extend a discount to meeting attendeesPMM5, p.512

Question #13

Besides the local bus company, who else might help themeeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels?

A. The airlineB. The hotelsC. A DMCD. All the aboveE. None of the above

Question #14

Besides the local bus company, who else might help themeeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels?

C. A DMC CIC 8, p. 381

Question #14

The term “wayfinding” covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.)

A. Personal mental maps of orientationB. Visual cues in facility designC. Floor plansD. Audio systems to direct movementsE. Décor

Question #15

The term “wayfinding” covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.)

E. Décor PMM5, p.440

Question #15

Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.)

A. Revenue from guestroomsB. Revenue from food and beverageC. Revenue for the barD. All the aboveE. None of the above

Question #16

Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.)

D. All the above CIC8, p. 324

Question #16

Which of the following is not considered a significant influence for data collection methods?

A. The purpose of the evaluationB. The type of evaluation instruments usedC. The person who is providing the dataD. The timing of data collectionE. The levels of evaluation being pursued

Question #17

Which of the following is not considered a significant influence for data collection methods?

C. The person who is providing the dataPMM5, p.702

Question #17

Which of the following is not a strategic meetingmanagement strategy?

A. Assess and identify any gaps between in-house skills or knowledge and those required

B. Create a customer satisfaction evaluation processC. Identify key functions and skills needed to complete themD. Outsource as many tasks as possibleE. Determine key in-house partnerships

Question #18

Which of the following is not a strategic meetingmanagement strategy?

D. Outsource as many tasks as possibleCIC8, P.14

Question #18

What types of risks might a meeting manager face?

A. Risks of protestors against speakers, attendees, or materials covered at meeting

B. Risks of a drastic drop in attendees due to circumstances beyond the manager’s control

C. Risks associated with the destinationD. Risks associated with the facility itselfE. All of the above are potential

Question #19

What types of risks might a meeting manager face?

E. All of the above are potential PMM5, p.674

Question #19

The critical difference between indirect costs and variable costs are which of the following?

A. Which contains fixed costs B. Break-even pointC. Indirect costs are overhead items, whereas variable costs

simply vary with the number of attendeesD. Indirect costs are based on number of attendees, whereas

variable costs are based on the contracts negotiatedE. Where the zero-base is

Question #20

The critical difference between indirect costs and variable costs are which of the following?

C. Indirect costs are overhead items, whereas variable costs simply vary with the number of attendees CIC8, p.50

Question #20

Thank you for attending

Documents

© 2011 Freeman. All rights Reserved. Proprietary & Confidential. WELCOME