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© 2011 Thomson South-Western
© 2011 Thomson South-Western
• Welfare economics is the study of how the allocation of resources affects economic well-being.
• Buyers and sellers receive benefits from taking part in the market.
• The equilibrium in a market maximizes the total welfare of buyers and sellers.
Welfare Economics
© 2011 Thomson South-Western
CONSUMER SURPLUS• Willingness to pay (WTP) is the maximum
amount that a buyer will pay for a good.
• It measures how much the buyer values the good or service.
© 2011 Thomson South-Western
CONSUMER SURPLUS
• Consumer surplus is – the buyer’s willingness to pay for a good minus – the amount the buyer actually pays for it.
© 2011 Thomson South-Western
Figure 3 How the Price Affects Consumer Surplus
Consumersurplus
Quantity
(a) Consumer Surplus at Price P
Price
0
Demand
P1
Q1
B
A
C
© 2011 Thomson South-Western
Figure 3 How the Price Affects Consumer Surplus
Initialconsumer
surplus
Quantity
(b) Consumer Surplus at Price P
Price
0
Demand
A
BC
D EF
P1
Q1
P2
Q2
Consumer surplusto new consumers
Additional consumersurplus to initial consumers
© 2011 Thomson South-Western
What Does Consumer Surplus Measure?
• Consumer surplus:• the amount that buyers are willing to pay for a good
minus the amount they actually pay for it;
• measures the benefit that buyers receive from a good as the buyers themselves perceive it.
© 2011 Thomson South-Western
A C T I V E L E A R N I N G 1:
Consumer surplus
05
10152025
303540
4550
0 5 10 15 20 25
P$
Q
Demand curve
A. Find marginal buyer’s WTP at Q = 10.
B. Find CS for P = $30.
Suppose P falls to $20.How much will CS increase due to…
C. buyers entering the market
D. existing buyers paying lower price
© 2011 Thomson South-Western
A C T I V E L E A R N I N G 1:
Answers
05
10152025
303540
4550
0 5 10 15 20 25
P$
Q
Demand curve
A. At Q = 10, marginal buyer’s WTP is $30.
B. CS = ½ x 10 x $10 = $50
P falls to $20.
C. CS for the additional buyers = ½ x 10 x $10 = $50
D. Increase in CS on initial 10 units= 10 x $10 = $100
© 2011 Thomson South-Western
PRODUCER SURPLUS
• Producer surplus is the amount a seller is paid for a good minus the seller’s cost. – Cost here includes opportunity cost
• All out of pocket costs plus time costs
• It measures the benefit to sellers participating in a market.
© 2011 Thomson South-Western
Figure 6 How the Price Affects Producer Surplus
Producersurplus
Quantity
(a) Producer Surplus at Price P
Price
0
Supply
B
A
C
Q1
P1
© 2011 Thomson South-Western
Figure 6 How the Price Affects Producer Surplus
Quantity
(b) Producer Surplus at Price P
Price
0
P1B
C
Supply
A
Initialproducersurplus
Q1
P2
Q2
Producer surplusto new producers
Additional producersurplus to initialproducers
D EF
© 2011 Thomson South-Western
A C T I V E L E A R N I N G 2:
Producer Surplus
0
5
1015
20
25
30
3540
45
50
0 5 10 15 20 25
P
Q
Supply curve
A. Find marginal seller’s cost at Q = 10.
B. Find PS for P = $20.
Suppose P rises to $30.Find the increase in PS due to…
C. selling 5 additional units
D. getting a higher price on the initial 10 units
© 2011 Thomson South-Western
A C T I V E L E A R N I N G 2:
Answers
0
5
1015
20
25
30
3540
45
50
0 5 10 15 20 25
P
Q
Supply curve
A. At Q = 10, marginal cost = $20
B. PS = ½ x 10 x $20 = $100
P rises to $30.
C. PS on additional units= ½ x 5 x $10 = $25
D. Increase in PS on initial 10 units= 10 x $10 = $100
© 2011 Thomson South-Western
MARKET EFFICIENCY• Consumer surplus and producer surplus may
be used to address the following question:– Is the allocation of resources determined by free
markets in any way desirable?
© 2011 Thomson South-Western
The Benevolent Social Planner
Consumer Surplus
= Value to buyers – Amount paid by buyers
and
Producer Surplus
= Amount received by sellers – Cost to sellers
© 2011 Thomson South-Western
The Benevolent Social Planner
Total surplus
= Consumer surplus + Producer surplus
= (value to buyers) – (amount paid by buyers)
+ (amount received by sellers) – (cost to
sellers)
= (value to buyers) – (cost to sellers)
Total surplus
= Value to buyers – Cost to sellers
© 2011 Thomson South-Western
The Benevolent Social Planner
• Efficiency is the property of a resource allocation of maximizing the total surplus received by all members of society.
© 2011 Thomson South-Western
The Benevolent Social Planner
• In addition to market efficiency, a social planner might also care about equity – the fairness of the distribution of well-being among the various buyers and sellers.
© 2011 Thomson South-Western
Figure 7 Consumer and Producer Surplus in the Market Equilibrium
Producersurplus
Consumersurplus
Price
0 Quantity
Equilibriumprice
Equilibriumquantity
Supply
Demand
A
C
B
D
E
© 2011 Thomson South-Western
Evaluating the Market Equilibrium
• Three Insights Concerning Market Outcomes• Free markets allocate the supply of goods to the
buyers who value them most highly, as measured by their willingness to pay.
• Free markets allocate the demand for goods to the sellers who can produce them at least cost.
• Free markets produce the quantity of goods that maximizes the sum of consumer and producer surplus.
© 2011 Thomson South-Western
Which Buyers Get to Consume the Good?
0
10
20
30
40
50
60
0 5 10 15 20 25 30
P
Q
S
D
Every buyer whose WTP is ≥ $30 will buy.
Every buyer whose WTP is < $30 will not.
So, the buyers who value the good most highly are the ones who consume it.
© 2011 Thomson South-Western
Which Sellers Produce the Good?
0
10
20
30
40
50
60
0 5 10 15 20 25 30
P
Q
S
D
Every seller whose cost is ≤ $30 will produce the good.
Every seller whose cost is > $30 will not.
Hence, the sellers with the lowest cost produce the good.
© 2011 Thomson South-Western
Does Eq’m Q Maximize Total Surplus?
0
10
20
30
40
50
60
0 5 10 15 20 25 30
P
Q
S
D
At Q = 20, cost of producing the marginal unit is $35
value to consumers of the marginal unit is only $20
Hence, can increase total surplus by reducing Q.
This is true at any Q greater than 15.
© 2011 Thomson South-Western
Does Eq’m Q Maximize Total Surplus?
0
10
20
30
40
50
60
0 5 10 15 20 25 30
P
Q
S
D
At Q = 10, cost of producing the marginal unit is $25
value to consumers of the marginal unit is $40
Hence, can increase total surplus by increasing Q.
This is true at any Q less than 15.
© 2011 Thomson South-Western
Figure 8 The Efficiency of the Equilibrium Quantity
Quantity
Price
0
Supply
Demand
Costto
sellers
Costto
sellers
Valueto
buyers
Valueto
buyers
Value to buyers is greaterthan cost to sellers.
Value to buyers is lessthan cost to sellers.
Equilibriumquantity
© 2011 Thomson South-Western
Evaluating the Market Equilibrium
• Because the equilibrium outcome is an efficient allocation of resources, the social planner can leave the market outcome as he/she finds it.
• This policy of leaving well enough alone goes by the French expression laissez faire.