2013 2014 , 2014 , ,

: PROPR 2013 ., 2014 2014 : , , FESKO group 2014-2015. .

*

2012-2013. , Talan Communications

, Paradigm Consulting Group( ) , Full Contact

,

: , RAM 360 Agency*

*

()

,

() Happy Hours KPI

PRO

*

2013

2013 , ......1 12.04, 19.082 15.0505.0628.1133- 28.03 15.074 24.07-09.12 - 5 23.0923-256. , 15.05-03.06, , 711- PRO , , ..15.118Happy Hours / 15.0724.07CannesLions 26.09- .-

Creative- -Z - WEB-* , , Production

*

http://mami.com.ua/projects/rating :

,

: 2008 , 6

:

*

http://mami.com.ua/projects/rating 2013: 6- 2012

: , , ,

:40 -9 1 166 . . -

*

: : 2007 , 6 . : ( 11 ) 2013 .: 6- ( 2 , ) : 2012/2013

http://mami.com.ua/projects/rating_creative/ *

2012/2013/1Talan Group (Talan Communications, Pleon Talan, Clever Force)113,22FULL CONTACT51,23MEX Advertising20,44- OS-Direct16,85 428

6- 2012/2013 Electrolux Ukraine15 2013. 11- PRO*

2014:- 7- , 2013/2014- 2014/2015: 28.11.13 7-

http://mami.com.ua/projects/rating_creative/ : ,

*

2013/2014 / 1Talan Group (Talan Communications, Pleon Talan, Clever Force)522FULL CONTACT25,43- OS-Direct21,44MEX Advertising13,45RAM 360 Agency12

*

http://www.mami.org.ua/news/mami-news/8994: - , - .

: 2010 , 3

: -

*

, 2013: 2013.

:29

30- -

40

2014: - - - -

*http://www.mami.org.ua/news/mami-news/8994

*http://www.mami.org.ua/news/mami-news/8994

*http://www.mami.org.ua/news/mami-news/8994

*http://www.mami.org.ua/news/mami-news/8994

http://mami.com.ua/projects/forecast/

:

: 2006 , 7

: -

: *

* http://mami.com.ua/projects/forecast/ 2013 2014 *

2012, 2013., % 2012 2014., % 2013 2 450 2 5213%2 6876,6% : Consumer promotion404 384 -5%388 1%Trade marketing803 819 2%835 2%Event Marketing 247 222 -10%222 0%Direct Marketing * (Mailing, DB management, Contact-Center)693 802 16%944 18%Digital Marketing (Mobile Marketing, On-line Marketing)38 42 10%46 10% (ambient media, product placement, non-media )265 252 -5%252 0%

2009-2014.http://mami.com.ua/projects/forecast/ * 2014: , Direct Marketing

* () Happy Hours

14- , : : 2009

:

2013: (5 .) 300 1,5 Facebook

2014: 15- .

http://kiaf.com.ua/ru/jury http://www.mami.org.ua/news/mami-news/8917*

* 14- , https://www.facebook.com/mamiorgua

Cannes Lions 2013 : 24 : Cannes Lions 2013

: 50 , , .: , Cannes Lions , Havas Engage Ukraine , Talan Communicationshttp://www.mami.org.ua/news/mami-news/9025*

PRO PRAVDA Awards : 26 : PRO PRAVDA Awards

: 30 , .

: , PRKvadrat , Talan Communications , B2C, PRP , PRAVDA Awards , PROhttp://www.mami.org.ua/news/mami-news/9157*

:, ,

*

16 14 13 78

: 15 - 02 2013. :

2014: http://www.mami.org.ua/news/mami-news/8976*

*http://www.mami.org.ua/news/mami-news/8976

*

KPI *

KPI Reach ( ) (), 1- Digital marketing, Consumer promoTrade marketing, Event marketingDirect Marketing% Consumer promo, Direct marketing, Digital marketing, Trade marketing, Event marketing 1- Participation Consumer promo, Direct marketing, Digital marketing, Trade marketing, Event marketing% 1-

KPI Coverage Trade marketing, Event marketingConsumer PromoDirect marketing, Digital marketing, Impressions () ()Consumer promo, Digital marketingTrade marketing, Event marketingDirect marketing () 1- Consumer promo, Direct marketing, Digital marketing, Trade marketing, Event marketing 1- ()

KPI *

KPI Purchase Consumer promo, Trade marketing, Loyalty Program () % %

KPI Loyalty , , ., , % , Consumer promo, Loyalty Program, Trade marketing . , // Consumer promo, Loyalty Program, Digital marketing, Trade marketing

- -20

2014: - -

*

11- PRwww.goldenpro.com.ua 15 2013.,*

: (RAM 360 Agency) (Talan Communications) (Insight communications) (TMA DRAFT Ukraine) ,

:Creative-partner: Havas Engage Ukraine ( , )Event-partner: ( , )WEB-partner: Paradigm Consulting Group ( , )PR-partner: Pleon Talan ( , )

*

With supportMedia partnershttp://www.goldenpro.com.ua/ru/partner/ Creative partnerEvent partnerWEB-partner Informative partnersPR partnerART partner :

*http://www.goldenpro.com.ua/ru/contest/winners/

20102011201220132590376630792975155019641758185141642321031844156601534914750144

- ? , , , . , . *

*

, , , , , . 12 .

: . - .

: .

: . *

: )Consumer promoTrade marketingDM b2b Digital marketing non-ATL - POSM ( !).http://www.goldenpro.com.ua/ru/contest/nomination/ *

: -.

Craft in marketing services.

: , .http://www.goldenpro.com.ua/ru/contest/nomination/ *

21

3 (!)

50/50 - : -, - ,

: 10

: *http://www.goldenpro.com.ua/ru/refereeing/ocenka/

NEW! 1 PRE-SELECTION On-line11 - 21 2013

2SHORT-LIST 24 2013

3 , 15 2013

: / / / , /

http://www.goldenpro.com.ua/ru/refereeing/ocenka/

http://www.goldenpro.com.ua/ru/contest/winners/ : 136 + 8 ()-: 56 : 31 + 4 ()*

: : . , .

: : Prix Ars Electronica : Intel Museum of Me : Rear Window Loop, 2010: TAGTOOL

*

: : *

:10883 18383 50080

:480 66 6

: RU, ENG www.goldenpro.com.ua *

5- :, , , , : Sostav.ua, reklamaster.com, bigmir)net , ramu.ru, akar.ru, mmr.ua, marketing.by, aeu.com.ua : Outdoor Perekhid OutdoorIndoor RESTindoor

*

Z-

facebook

300 - 1 : 5 6 -, , ,

*

2013 :

PR

:

*

2014

, Cannes Lions

*

PR 2013*

* 2013 .

Facebook

https://www.facebook.com/mamiorguahttp://www.mami.org.ua/news/mami-news/

* 2013

/mami.org.ua * Facebook

* , NEW: Z-card:1100 .

: 1000 .

: PRO 2013 PR Congress

www.mami.org.ua *

* 2013 . 2 Facebook 2-3

*

: :- , - , - .

, , .* 2014:

: 50 .

2013 : 9 12 *http://www.mami.org.ua/association/members

2014*

,

()

*

2014 *

2014 , ......1 , 2 33- , 4 - - 5 6. , , , 7 . , , , ..8 ?????? CannesLions ?????????

*- , , FESKO group -

*

, RAM 360 Agency , Paradigm Consulting Group , AGAMA communications (Talan Communications, Pleon Talan Clever Force) , (TMA DRAFT , Impacto, Momentum) , Havas Engage Ukraine , TWIGA Communication Group Ukraine , FULL Contact

*

*

!

www.mami.org.ua www.goldenpro.com.ua+38 044 537 57 60 (ext. 730)+380 67 657 24 02news@mami.com.ua

/mami.org.ua

******