Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
2
Digital Cinematography World TM 2014 is a new benchmark study in Motion Picture and Episodic TV production equipment and its workflow.
All respondents are required to derive 51% or more of their income from movie or episodic TV production.
It is thereby the most comprehensive syndicated market research survey ever conducted regarding that workflow and the attendant products in the world.
The global DC market of professional end-users was surveyed, census style, in this global “bottom-up” effort.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
3
A revolution has occurred in which the use of
film has been sun-setting rapidly and film-based
hardware continually retired, while electronic
cinematography has taken its place.
This began several decades ago with the use of
increasing electronic elements in post-
production, and now electronics have all but
displaced the use of film and rendered the old
approach redundant.
Film stock production lines have been halted and
film labs closed.
This has meant a total overhaul of the type of
equipment utilized – whether owned or rented.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
4
• Motion Picture and Episodic
TV/Production & Post-
Production Facilities and
Companies
• Mobile/OB Trucks
• Independents and
Freelancers
• Equipment Rental Houses
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
5
• To depict the trends in Digital
Cinematography equipment use,
and ownership versus rental
• To estimate the Total Addressable
Market (TAM) of Digital
Cinematography, globally
• To forecast the growth of individual
segments within each Digital
Cinematography product genre
• To consider the impact of the
primary products (ie: cameras) on
the accessories
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
6
• USA
• Europe
• Middle-
East/Africa
• Asia-Pacific
• The Americas
(includes
Canada)
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
7
• Cameras (by sensor)
• Camcorders (by sensor)
• D-SLRs (by sensor)
• Cinema-Oriented Lenses (such as primes versus non-primes)
• Recording Devices (compressed and uncompressed)/Servers & Storage
• Creative Software
• Editing and Graphics Systems (Hardware)
• Production Switchers (Vision Mixers)
• Displays & Viewfinders (by screen size and type)
• Tripods, Supports & Harnesses
• Cinema Lighting Instruments
• Cinema Sound (microphones, mixers and portable recorders)
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
8
The report sections are delivered as:
Electronic Files via e-mail containing Power Point and 5-
Year Forecast in Excel
CD upon request
PDF Files upon request
Hard copy provided at
additional cost
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
9
The Digital Cinematography World TM 2014
project using a list of operations and facilities
culled from the NAB, IBC, Caper and Broadcast
Asia directories and other sources.
We targeted cinematographers, directors, sound
persons, gaffers, producers, creative staffs or
the equivalent cinema and TV technology
executives in the
1) U. S.
2) Europe
3) Middle East & Africa
4) Asia
5) The Americas
plus
A) Production and Post
B) Mobile/OB
C) Among Independents
D) Rental Houses
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
10
FRONT MATTER Executive Summary
Industry 5-Year Forecasts (by product genre)
CLASSIFICATION Geographical region
Type of cinema and/or episodic TV production business
Type of facility or company
Size of operation
Number of employees / staff
Number of staff having access to Digital Cinematography gear
Leading Applications within Digital Cinematography (i.e.: Motion Pictures)
Type of Digital Cinematography applications
Extent of purchase authority
Purchase influences
BUDGETS & REVENUES Size of Budget
Budget Increasing, decreasing or remaining the same
Size of Revenues
Revenues increasing, decreasing, remaining the same
SURVEY QUESTIONS
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
11
TECHNOLOGY TRENDS:
Trailing use of film and film equipment
Disk drives versus tape drives
Digital Dailies
Year of first DC system purchased
Year of latest DC system purchase
Troublesome problems such as crashes
Firewalls and security issues
Summary of key features of systems
Number of seats used / planned
Key trends: 4K/8K other K resolution, low
latency, 3D, primes, sound, Cloud, etc.
Standards applied
Interfaces used
Workflow issues, Codecs, Formats, Dailies, etc.
Other systems that DC workflow components
integrate with
Future DC technology feature preferences
Computer platforms used (Mac, PC, etc.)
Type of applications (movies, episodic TV,
documentaries, trailers/promos)
Markets segment and distribution: motion
pictures, episodic TV programs, other
The recording methods or storage utilized
Recording media utilized
Departments or individuals responsible for
DC systems
MPEG orientation and IP / IT issues
Maximum resolution of workflow
HD, 2K, 4K, 5K or 8K (and/or other)
orientation and transition
Compression and/or RAW use
Frame rates
SURVEY QUESTIONS
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
12
PRODUCT REPORT(S):
Cameras by sensor
Camcorders by sensor
D-SLRs by sensor
Cinema-Oriented Lenses (primes vs.
zooms)
Recording Devices (compressed and
uncompressed), Servers & Storage
Creative Software, Firmware / Boards /
Boxes for Editing and Graphics
Codecs for Cinematography
Production Switchers (Vision Mixers)
Displays & Viewfinders
Tripods, Supports and Harnesses
Cinema Lighting Instruments
Cinema Sound (microphones, mixers and
portable recorders)
BY VERTICAL MARKET Number of each of the Systems owned
(installed)
Number of units by brand
Value in dollars
Number of units owned
Number of units purchased in 2013
Value in dollars
Number of units planned for 2014
Value in dollars
Long term prospects for sales – 5 year
forecast
MAGAZINES & TRADE SHOWS: Trade Magazines read and preferred
Single most valued
Trade Shows attended and planned
SURVEY QUESTIONS
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
13
BRAND IMAGE REPORT
General criteria: Awareness and Brand Image Rankings of major brands of DC products including:
Awareness, Price, Quality, Reliability, After-sales-service
BRANDS TO BE INCLUDED - But Not Limited To: Aaton, Apple, Autodesk, Autologic, Adobe, Avid, ARRI, AJA, ATI, Alphatron, Agfa, Altec-Lansing, Azden,
Audio-Technica, ATTO, Apertus, BlackMagic, Bolex, BASYS, Beaulieu, Behringer, Bogen,Boland, Broadcast
Pix, Canon, Chyron, Cantar, Calrac, Convergent Design, Cooke, CineRAID, CineTechnica, Codex, Clear-
Com, CineForm, CineDeck, CineGear, Dayang, Drift, Dalsa, Datavideo, Delkin, DV-promix, Doremi, Dolby,
DigiDisk, Evertz, Elation, EVS, Electro-Voice, Eastman Kodak, For-A, Front Porch Digital, Fraunhofer,
Fostex, Fast Forward Video, Fuji/Fujinon, Flashbox, Grass Valley, Gefen, GoPro, Gemini,
Harmonic/Omneon, Hitachi, Harris, HHB, Harmon, Ikegami, Ikan, In-Vision, JVC, JK, Kinor, KinoFlo,
Keisoku-Giken, Kinefinity, Lomo, Lectrosonics, Lite-Panels, Lowel-Lite, La Cie, Nagra, Ninja, Neumann,
NEC, Nikon/Nikkor, NanoFlash, Newtek, Nady, Nvidia, Maxell, Matrox, Miranda, Manfrotto, Marantz,
Megacine, Marshall, Maya, Miller, Memorex, MOE, Quantel, Olympus, Orad, Optimum, O’Conner, OB-1,
Panasonic, Panavision, PSC, P+S Technic, Panther, Phantom, Pentax, Pixel Power, RED, Rolls, Ross, RPS,
Rosco, Rode, Roland, Shure Brothers, Schneider, Solid State Logic, Studer, Sennheiser, Steadicam, Sigma,
Sound Devices, Sachtler Sony, SGI, Switronix, Scratch Six, Snell, Silicon-DVR, Samsung, Samson, Shotoku,
Schneider, Samyang, Tamron, Toshiba, Torch, Tiffen/Listec, Thomson/Angenieux, Teac/Tascam, TVLogic,
Weisscam, Wendt, Vitek Group, VMI, Venom, VizRT, Xilinx, Yamaha, Zeiss and Zoom
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
14
The executive summary,
forecasts and color charts
show both quantitative and
qualitative results in each
section or product category.
Charts show global results
including all segment and
regional information for
each question asked of the
respondents.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
15
Product Genres (12)
Unit and market value data
Installed base (owned)
Purchases in the past 12
months (2013) and estimated
value
Plans to buy in the next 12
months (2014) and estimated
value
Prospects for out years and
estimated value
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
16
As in previous years and studies, D.I.S. has
consulted with all its front end sponsors
as well as non-sponsoring companies,
in an effort to be comprehensive regarding brands and types and
other factors in the questionnaire.
D.I.S. now employs a hybrid methodology including:
1) telephone calls and interviews with professional respondents and
2) Invitations to potential respondents to visit an on-line site to
complete an identical questionnaire.
3) All gathered data is combined into tables, charts are created,
analysis derived and forecasts made. Raw gathered data is
then weighted and projected to the number of sites and individuals
that populate the professional cinematography markets, globally,
thereby illustrating the Total Addressable Market (TAM).
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
17
The questionnaire is designed to inventory installed
brands, models and stations by product category.
Data entry and computer tabulation is then done using
a network of personal computers running the
proprietary tabulation program.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
18
The design of Digital Cinematography World™ 2013 was based on
previous surveys by D.I.S. and on the 31-year record that D.I.S.
Consulting Corporation has had in conducting custom, large-scale
multi-client and proprietary end-user and dealer market research in
professional imaging and communications, worldwide, since 1982.
In all, D.I.S. Consulting have served more than 1,600 industry clients,
in 550+ studies and custom projects.
D.I.S. is the strategic partner of the NAB Show and China Infomedia.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
19
Global Report $9,950 USD.
Reports available by region or
product categories Purchase will
include general report sections.
Contact us for details on
applicable pricing.
© 2013 D.I.S. Consulting Corporation – ALL RIGHTS RESERVED
Box 477, Woodstock, NY 12498-1101 USA WWW.DISRESEARCH.COM
20
Douglas I. Sheer CEO & Chief Analyst
D.I.S. Consulting Corporation
Box 477
Woodstock, NY 12498-1101 USA
Mobile: (917) 692-0975
http://www.disresearch.com