© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

Case Study:Driving Commerce with Custom Data Targeting & Offers

2© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

PayPal omnichannel advertising solutions

Lead customers to retail and

measure foot traffic with our

Location Based Mobile Network.

Engage customers in-aisle with RedLaser.

Deliver PayPal Offers directly into PayPal

digital wallets.

Drive e-commerce or offline

sales while using PayPal data

to engage highly refined

audiences on PayPal’s

Online Shopper

Network.

© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

Closed Loop Offer flow

3

Save $15

Save $15

Offer received

Visible in user’s PayPal wallet; ready for use

Offer automatically applied

4© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.

Case study: Closed Loop Offers

4.4:1 ROI 4.5:1 ROI 4.3:1 ROI 2.4:1 ROI

ACQUISITION:GIFT GIVERS

REACTIVATION:DORMANT CUSTOMERS

INCREASE BASKET:EXISTING CUSTOMERS

ACQUISITION:LOOKALIKES

Objectives:

• Acquire new customers• Re-engage inactive customers• Increase basket size among existing customers

Solution:

• Target custom audience segments within PayPal’s shopper base with user-specific offers

Results: