Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
Candidate behaviour has changed
The Talent Market Today
More
sophisticated
job seekers
Trust in brands Deserting digital
platforms
Playing the long
game
Consumer grade
expectation
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
Referral
Program
Internal
Communication
Welcome/
Induction Pack ATS
Website
Interviews
Social Media
Referral
Program
PR
Strangers Visitors Candidates Employees Advocates
Job Boards
ONBOARDING APPLICATION ENGAGEMENT ATTRACTION
The Employer Brand Landscape
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
72% of worldwide recruiting
leaders say employer
branding has a significant
impact on hiring
1 in 4 HR leaders use
analytics to understand why
people choose their company
85% say that the impact of
employer brand extends way
beyond the hiring process
Mercer’s Global Talent
Trends 2019 highlights the
need to create a brand
proposition that attracts the
talent you want.
Source: Mercer’s Global Talent Trends 2019
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
What Is the Impact of a Strong Employer Brand?
Companies with evolved EVPs are twice
as likely to deliver financial performance
substantially above that of their peers
Organizations with an embedded EVP
across the employee lifecycle have seen
up to a 28% reduction in turnover
Businesses with strong employer brands
have seen up to a 43% decrease in cost-
per-hire
Source: Willis Towers Watson
Source: LinkedIn
Source: LinkedIn
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
What is the Impact of a Strong Employer Brand?
Organizations with an actively
managed value proposition are
able to reach 50% deeper into the
labor market to attract passive
candidates
Employers with an attractive value
proposition have to pay 11% less
in salary premiums in order to hire
talent than those with an
unattractive EVP
Source: Gartner
Source: Gartner
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary 7
EVP The articulation of the value
offered to your employees
PILLARS
DEFINES
RELEVANCE
NARRATIVE
DEFINES
CONSISTENCY
STRAPLINE
DEFINES
FOCUS
The Elements of a Successful EVP
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary 8
Research Headlines
Only 28% of
organisations have
established metrics to
measure the success
of their employer
branding activity
The benefit of this highlighted by
50% of the participants is that
employees taking an active role in
promoting the employer brand gives
it legitimacy and authenticity
50% of respondents
have implemented a
strategy to increase
social media followers
The number one activity
from the organisations in
the survey was to expand
their investment in
promoting their employer
brand to employees
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary 9
Research Headlines
EMEA and North American
differences are greatest on
the topic of candidate
experience 51% across the
pond compared to 36% here
A third of organisations
in North America do not
have a specific budget for
employer branding
compared with just 3% in
EMEA
Employer Branding
with video content is
more popular in EMEA
(33%) than North
America (25%)
EMEA organisations
see employer branding
as more of a priority
than North American
companies
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
Differentiation
Extent Employer Brand Distinguishes Companies
Among Competitors
Sources: HRO Today and PeopleScout
Completely
Somewhat
Neutral
Very Little
Not At All
= EMEA = NORTH AMERICA
36%
13%
53%
64%
8%
16%
3%
5%
0%
2%
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary 11
Measuring Employer Brand
TOP SUCCESS METRICS Only 28% of
organizations
measure employer
branding success 70% Career site traffic
90% Quality of applicant
Sources: HRO Today and PeopleScout
80% Social Engagement rates
67% Goals for inbound referrals
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
HR METRICS
Retention Rate
Employee Opinion
Quality of Hire
Cost-per-Hire
Number of Applicants
Analytics
AWARENESS
Basic Awareness
Recall Awareness
Top of Mind Awareness
DIFFERENTIATION
Brand Value
Brand Personality
OTHER METRICS
Employer Review Rankings
Social Media Activity
Employee Referrals
Net Promoter Score
www.peoplescout.com
© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary
www.peoplescout.com
© 2018 PeopleScout – A TrueBlue Company | Confidential and Proprietary 13
Thank You