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E-commerce as the engine of progressKsenia YolkinaVP Marketing and Business Development of Yandex Data Factory
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What can a shop assistant see?
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- Rich and famous- Young- High
- Botox- Diesel jeans
- Armani jacket
Who are they?4
Moles vs. Eagles
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New instruments are coming to work with indirect signs6
› Downloads books
› Watches “Lie to me” online
› Football related search requests
=> male, student, smart, people like him usually buy gadgets
Good sales person needs eye contact with a customer and a lot of experience. This is not
scalable.
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Moles win the world!
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Choice is not always good10
Perfect purchase (men’s version)11
Perfect purchase (girls’ version)
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Recommendation systems: everyone’s satisfaction.
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Thank you!