SOCIAL NETWORK MARKETING: HIRING YOUR ONLINE SALESPERSONS FOR FREE!

WHAT IS SOCIAL MEDIA?

A category of sites that is based on user participation and user-generated content. social networking sites: facebook, LinkedIn Messaging sharing site: twitter Video sharing site: youtube Photo sharing site: flickr, picasa User rating/opinion site: yelp Personal publishing: blogging (eg.

Google’s blogger)

SOCIAL MEDIA

Why social media?

Are you convinced?

A BRIEF HISTORY OF THE INTERNET EVOLUTION

INTERNET MARKETING STRATEGIES

Web 1.0 Web 2.0 Web. 3.0

Emails Word-of-mouth Marketing Mobile Marketing (24/7)

banners Virtual communities Collective individualism

Yahoo (directories) Google (dynamic links/SEM) One-click communication

Web portals blogging What I click is what I want

HTML/Meta Tags SEO (Search Engine Optimization)

Media Integration

contents Social networking And only God knows …

Push marketing Pull marketing Customized marketing

IS IT A FAD?Who knows?

You judge for yourselves

FACEBOOK & TOURISM: AN EXAMPLE

WHAT’S NEW

Google partnership with social media

THE FUTURE IS HERE: FOURSQUARE

Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit.

Over 40 million people use FourSquare to keep up and meet up with friends on-the-go.

Join FourSquare to: · Keep up with your friends’ adventures · Never miss a party · Find the best places nearby · Get exclusive money-saving deals · Record and share the places you visit

THE FUTURE IS HERE: FOURSQUARE

For example: if Joe smith goes to Starbucks, he would

‘check-in’ to Starbucks on his phone. this would automatically update Joe’s

Facebook, Twitter, and LinkedIn accounts. Joe would also accrue points for his check-

ins. Eventually, when he has the most points per

place he would then become the’Mayor’ of that destination..

THE FUTURE IS HERE (CONT.)

This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals.

INTERNET MARKETING STRATEGIES: AN INTEGRATED APPROACH

Website as a marketing tool (contents) SEO and SEM (Search Engine Marketing) –

- a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

Social Media Marketing Customized/user-generated social network

marketing

ISSUES

Privacy Ethics

Legality

QUESTIONS??