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Bicycle Manufacturer Tire Proposal
Katy MounseySales Representative
Our Mission
We strive to provide the highest quality products and customer service with the goal of creating lifelong Maxxis customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customer’s expectations.
Entry Level Bikes
Trust that the tires will take them through all terrains
First time- not sure how all mountain bikes work
Satisfaction can further their interest
Primary Target Market Ages 15-30
looking to start riding for the first time
Want a fun, safe experience
Time to build customer loyalty for a lifetime
Secondary Target Market
Ages 40-55
Adults wanting to start riding again
Want a safe and predictable bike
Fun activity for them to do in their busy lives
Our Tires
MonorailMedusa
Monorail
Monorail
Feature Benefit
Micro ramped center Good for grabbing rough/sandy surfaces
Stability bars Minimizes rolling
Widely spaced mid knobs Sheds mud
C-shaped knobs Produces cornering predictability
Medusa
MedusaFeature Benefit
Spiked tread pattern Better traction through mud
Widely spaced tread Resists packing/sheds mud while moving
Low profile (small height) Lightweight- cuts through loose terrain
Our Competitors Panaracer Nokian Geax
Our competitive advantage: Better quality for the price
Manufacturing world class tires since 1967
Advantages
3 common benefits:eXCeption SeriesLUSTUST
eXCeption Series
High TPI (threads per inch)/ special compound configuration
Lightweight advantages/great traction
LUST
Lightweight Ultimate Sidewall Technology
Casing covered in lightweight material/rubber compound
Excellent air retention
Sidewall puncture resistance
UST
Universal Standard for Tubeless
Inflation causes unique square bead to lock into place
Uninterrupted air retention
Pricing
26 x 2.10 Monorail: $55 Medusa: $59
High end tires Prices reflect quality of our products
Monorail Invoice
Category Cost
Tires ($55 x 1000 units) $55,000
Volume Discount (- 10%) $5,500
Subtotal $49,500
Tax (8%) $3,960
Total $53,460
Medusa Invoice
Category Cost
Tires ($59 x 1000 units) $59,000
Volume Discount (- 10%) $5,900
Subtotal $53,100
Tax (8%) $4,248
Total $57,348
Volume Discount
Volume (units) Discount
1000-2000 10%
2000-3000 12%
3000-4000 14%
4000-5000 16%
5000 and above 18%
Timeline
After order is processed- up to 2 weeks to receive tires
Can have tires reshipped after a certain predetermined time period
Last minute shipments possible
Warranty
Warranty applies to every original retail purchaser
Maxxis will replace defective tires with a comparable Maxxis brand tire
Limited Warranty doesn’t apply to improper operation/maintenance
Customer Reviews
“these guys have been making bike tires for us mountain bikers for years. I would’nt ride anything else on them”
Monorail
”Fast rolling, no 'burps', long life, great grip surprisingly even in wetish conditions, this year ran it all year even in winter”
Medusa
“They’re excellent all around tires. sheds mud like magic, handles wet logs and rocks pretty well, takes corners like a high end product. A+”
Other Products
Zoom Sport Shirt ($29)
T-Shirts ($8-$18)
Caps & Hats ($5-$15)
