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USA 1919–1941Changes in US Society
during the 1920s
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What we will learn in this presentation:
What impact did the new technologies have on society and social habits?
What did people do with their money and new leisure time?
What impact did radio, cinema and jazz have on entertainment and advertising?
Learning objectives
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Prosperity
The new prosperity of the 1920s brought a change in lifestyle for many Americans. Mass production led to the
cost of many labour-saving former luxury devices, such as cars, fridges,
flush toilets and vacuum cleaners, coming within the reach of many
ordinary people. Hire purchase and easy credit made it easier for people to
save to buy these products.
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New technologies
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Jazz
The most popular music of the 1920s was jazz. It was born out of blues music, which in turn had evolved from a combination of slaves’ work songs, spirituals and traditional African drumming pieces.
Jazz became popular with young, white Americans and was played in dance halls. New dances such as the Charleston became all the rage, and shocked older people.
“Jazz stimulates to extreme deeds, to a breaking away from all rules and conventions. It is harmful and dangerous and its influence is wholly bad.”
– Anne Shaw Faulkner, 1921 The Charleston
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Cinema
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People copied the fashions of
movie stars.
Make-up and deodorants
became popular.
The press followed the lives of stars both on
and off the screen.
How did the cinema industry affect the USA?
Films and advertising
made people more image conscious.
The private lives of the
stars changed moral attitudes.
People looked up to film stars as role models.
The effect of the cinema
