© C

at H

ollo

wa

y /

WW

F-C

ano

n

April 20, 2023 - 1

Solutions for a Living Planet

Linking market trade and marine conservation: Hong Kong’s case study Allen To

Conservation Officer, Marine

WWF-Hong Kong

Solutions for a living planet

How often consumed?

In HK & Southern China49% consumers eat seafood few times every week28% weekly(released in Sept 2010)

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

How much consumed?

Yr 2003 – 2005, ranked 3rd in Asia

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

How much for LRFF?

From 18 countries in 1998From 50 countries in 2009

~40% from CT

Linking market trade and marine conservation: Hong Kong’s case study

Selected LRFF species import quantity 2001 - 2009

Year

2002 2004 2006 2008

Imp

ort

qu

anti

ty (

mt)

0

8000

10000

12000

14000

16000

Solutions for a living planet

Where are seafood sourced?

> 150 countries and territories worldwide

Many unsustainable sources and species (e.g. sharks, bluefin tuna, and some live reef food fishes)

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Unsustainable sourcing – what are the impacts

Seafood supply (species & quantity) in Hong Kong

Marine resources available in the Coral Triangle

Ecosystem effects

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Threats + Importance of seafood = Opportunity for Changes

Seafood Suppliers

Caterers(Restaurants / Hotels / etc)

Consumers(Public / Corporate)

Seafood guideGreen Spring Dinner

Ocean-friendly MenuOcean-friendly Catalogue

RecommendationsRecommendations

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

WWF’s Role in Hong Kong

Consumers(Public / Corporate)

Seafood guideGreen Spring Dinner

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

WWF-Hong Kong Seafood Guide

- Launched in 2007

- Conducted comprehensive assessment of 67 common species

- Distributed 500,000 copies

- Let the public to make a smart choiceConsumers

WWF Engagement with Consumers

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Green Spring Dinner

- Call for corporate to choose ocean-friendly menu during their corporate dining

- Let companies help marine conservation through making their choices

- Over 10,000 have and will enjoy the dinner

Consumers

WWF Engagement with Consumers

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Green Wedding (upcoming)

- ~50,000 couples in Hong Kong.

- Sustainable seafood (e.g. LRFF) + paper / timber use + low carbon living

Consumers

WWF Engagement with Consumers

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

The public want to know where to choose ocean-friendly seafood!

The consumers are looking foralternative choices!

Consumers

Demand Side Engagement

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

WWF’s Role

Caterers(Restaurants / Hotels / etc)

Ocean-friendly Menu

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Ocean-friendly Menu

- Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu at first step (Marriott, HK Jockey Club, LHGroup, Super Stars Group…)

- WWF provide advice on the sustainability of seafood and help the caterers to source alternatives choices.Caterers

WWF Engagement with Caterers

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Seafood Suppliers

Ocean-friendly Catalogue

Linking market trade and marine conservation: Hong Kong’s case study

WWF’s Role

Solutions for a living planet

Supplier engagement

- Identify sustainable seafood products

- Establish a catalogue containing only ocean-friendly seafood

- Connecting these suppliers + products with sustainable seafood buyers

SeafoodSuppliers

WWF Engagement with Seafood Suppliers

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet

Response to the increasing public

call and give the public a sustainable choice

CaterersSeafoodSuppliers

Supply Side Engagement

Linking market trade and marine conservation: Hong Kong’s case study

Solutions for a living planet