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© Copyright 2006 By InnovationLabs Innovation Change by Langdon Morris InnovationLabs

© Copyright 2006 By InnovationLabs InnovationInnovation Change by Langdon Morris InnovationLabs

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© Copyright 2006By InnovationLabs Innovation

Change

by Langdon MorrisInnovationLabs

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The AutoIndustry

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Sept 8, 2006

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QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

Stagnation Innovation

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7,500 GM workers are now in the Jobs Bank.Each person costs GM around $100,000 to $130,000 in

wages and benefits. GM's total cost 2006: $750 to $900 million

Hard to do

Jobs Bank

Getting Paid to do Nothing

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Jobs Bank

Thelma Louise+

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1970

Auto Industry Market Share: US Market

1990 20001980

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http://www.detnews.com/2005/autosinsider/0504/19/C01-154989.htm

85 90 95 00 05

100k

200k

300k

400k

500k

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Ford Taurus 1986 - 1996: #1 Seller

Ford Taurus 1997 - 2007: #6 Seller

Turning Success into NPD Failure

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Least Efficient

Side Mirrors(One Model)

Seat Frames

Most Efficient

41 5

100 5

81 2

Catalytic Converters

Harb

ou

r-F

ela

x G

rou

p, O

ctob

er

2, 2

006

Purchasers of Side Mirrors

5 .2

The Gory Details

Product Platforms and NPD Effectiveness

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“Learning faster than your competition is the only sustainable competitive advantage.”

Arie de Geus

“Learning faster than your competition is the only sustainable competitive advantage.”

Arie de Geus

learning

fasterlearninglearninglearning

learninglearningfaster

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Accelerationof

Change

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2004-11-08

New Scientific Consensus: Arctic Is Warming Rapidly

REYKJAVIK -- The Arctic is warming much more rapidly than previously known, at nearly twice the rate as the rest of the globe, and increasing greenhouse gases from human activities are projected to make it warmer still, according to an unprecedented four-year scientific study of the region conducted by an international team of 300 scientists.

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Human Population: Fundamentals of Growth Population Growth and Distribution

In 2000, the world had 6.1 billion human inhabitants. This number could rise to more than 9 billion in the next 50 years. For the last 50 years, world population multiplied more rapidly than ever before, and more rapidly than it will ever grow in the future.

Anthropologists believe the human species dates back at least 3 million years. For most of our history, these distant ancestors lived a precarious existence as hunters and gatherers. This way of life kept their total numbers small, probably less than 10 million.

http://www.prb.org/Content/NavigationMenu/PRB/Educators/Human_Population/Population_Growth/Population_Growth.htm

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http://www.de.tomshardware.com/business/20030219/images/17.jpg

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http://www.benton.org/publibrary/stake/telecom/bargraph.htmlhttp://www.vhs-bremerhaven.de/internet/hosts_ripe.html

Internet Hosts, Germany Internet Hosts, World

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http://qsi.cc/blog/archives/cat_finance_economics.html

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Chip capacity (Moore’s Law) ...Use of Fax Machines ...Use of Cell Phones ...Use of Internet …Information Excess ...Growth of Human Population ...Consumption of Resources …Increasing Pollution …

Exponential Change!

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Average Lifetime of An S&P 500 Company

1930 1940 1950 1960 1970 1980 1990 2000 2010

10

20

30

40

50

60

70

2020

year

s

Source: Foster: Creative Destruction

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125 375will survive will disappear

Companies of the US S&P 500 2005 - 2020

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CreativeDestruction

Bethlehem Steel1857 - 2003

ATT1885 - 2005

Sears1886 - 2005

Oldsmobile1897 - 2004

Compaq1982 - 2002

Creative Destruction

Volvo1927 - 1999

Webvan1998 - 2001

DEC1957 - 1998

Netscape1994 - 1998

etc., etc., etc.

Chrysler1925 - 1998

the force of capitalism

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How you manage here

Is not the same as how you manage ...

here

chan

ge g

ap

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The Way it Was

Industrial AgeTechnologySupply-Driven Markets

ProductsIncremental InnovationSustaining Innovation

Market ResearchRetail DistributionHuman Resources

Asset ManagementProduct InnovationR&D

Industrial + Knowledge AgeUse of TechnologyDemand-Driven Markets

Innovation TargetingBreakthrough InnovationDisruptive Innovation

Ethnographic ResearchKnowledge ChannelInnovation Infrastructure

Capability DevelopmentBusiness Model InnovationInnovation Business Process

The Way it Is

The Changing Landscape

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You are

*Manage accordingly

here*

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Creative Destruction

GM1908 - ??

GM1908 - ??

Ford1903 - 2015

Ford1903 - 2015