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© Copyright 2014, Neudesic. All rights reserved.
© Copyright 2014, Neudesic. All rights reserved.
2
© Copyright 2014, Neudesic. All rights reserved.
Cloud
Computing
Business
Intelligence
Enterprise
Mobility
User
Experience
Customer
Relationship
Management
Custom
Application
Development
Managed
Services
Application
& Systems
Integration
Portals and
Collaboration
Ideation
Engagement
Management
Business
Analysis
Accelerating Modernization Across the Enterprise
© Copyright 2014, Neudesic. All rights reserved.
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Today’s Agenda:
Morning: For business managers, architects, developers, analysts and data scientists.
10:00 AM – Registration
10:30 AM – Big Data Use Cases
12:00 PM – Lunch & Registration for Afternoon Sessions
Afternoon: A Deeper Dive: For architects, developers and data scientists.
1:00 PM – Understanding Apache Hadoop
2:00 PM – Big Data Solution Deployment Models
3:00 PM – Advanced Analytics Architectures
4:30 PM – Open Q&A
© Copyright 2014, Neudesic. All rights reserved.
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Upcoming Roadshow Stops:
www.neudesic.com/bigdataday
Orange County: Wednesday, August 19th
Los Angeles: Thursday, August, 20th
Philadelphia: Tuesday, September 22nd
New York: Wednesday, September 23rd
Denver: Wednesday, October 14th
Seattle: Wednesday, October 21st
Portland: Thursday, October 22nd
Chicago: Tuesday, November 10th
Dallas: Wednesday, December 9th
Houston: Thursday, December 10th
Phoenix: Wednesday, January 20th, 2016
© Copyright 2014, Neudesic. All rights reserved.
Today’s Presenters:
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© Copyright 2014, Neudesic. All rights reserved.
Intro to Big Data AnalyticsPresented by:
Tom Marek
Senior Solution Partner
Twitter: @twmarek
© Copyright 2014, Neudesic. All rights reserved.
“Information is the oil of the 21st century, and
analytics is the combustion engine.”
~ Peter Sondergaard
© Copyright 2014, Neudesic. All rights reserved.
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How many of your organizations are using Hadoop?
How many of you in this room have used Hadoop?
How many of your organization use cloud services?
How many of you have a use case in mind now?
Questions
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Forces Challenging the Traditional Data Warehouse Approach
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“From the beginning of recorded time until 2003, we created 5 exabytes of data (5 billion gigabytes).
In 2011 the same amount was created every two days.”
~ The Human Face of Big Data (Rick Smolan, Jennifer Erwit)
Increasing Data Volumes
© Copyright 2014, Neudesic. All rights reserved.
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• Clickstream
• API Economy
• Twitter / Facebook
• Insert newest Social site
Internet / Social Data
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• Wearables
• Smart meters
• Machine sensors
• Leak detectors
• Temperature gauges
Internet of Things
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• Call center calls
• Manufacturing line video
• Surveillance video
• Police cameras
• Sports video
Audio and Video
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15
• Business needs change
• Self service has become the new standard
• ETL is too slow
Speed of Business
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New Technologies
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History and Fundamentals of Big Data Processing
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• Prototypes aimed at improving Yahoo's search engine
• Originally called Nutch, now an Apache project
• Scaled better after publication of Google's File System and MapReduce papers, in 2003 and 2004 respectively
Yahoo! And Google
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Innovators
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There has been a number of industry trends that have driven the need for and the adoption of Big Data:
The 3 V’s of Big Data
Volume Velocity Variety
40 Zettabytes of
data will be created
by 2020. 300
Times increase
from 2005
Most companies in
the U.S have at
least 100Tb of data
NYSE captures
1TB of trade
information every
day
The average
modern car has
over 100 sensors
Nearly 420 Million
wearable health
monitors
Over 4 Billion
hours of video
watched on
YouTube everyday
© Copyright 2014, Neudesic. All rights reserved.
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• Do you have a data driven culture?
• Utilize Neudesic’s “ROI Focused Development Approach.”
• User adoption must be a focus.
ROI Should Drive Your Next Step
© Copyright 2014, Neudesic. All rights reserved.
So
ph
istica
tio
n o
f U
se
rIncrease adoption by exposing the right data through the right tools
User Adoption
Social
Marketing
Global Market
Research
New Product
Research
Competitive
Analysis
Pricing & Risk
Management
Marketing
Analyst
Market
Analyst
Product
Analyst
Customer
Support Finance
CxO’s
Customer
Analysis
Product
Support Sales Operations
Access to Hadoop / Data Feeds & Advanced Data Visualization Tools
Access to Semantic Models & Self-Service BI Tools
Data Alerts, Structured Reports & Dashboards
Volume of Data
© Copyright 2014, Neudesic. All rights reserved.
Popular Use Cases for Big Data Analytics
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• Have you outgrown your data delivery SLAs?
• Get the right data at the right time.
Use Case: ETL Offloading
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• What can we do with all of this data?
• Mine for answers, one question at a time.
Use Case: Iterative Exploration
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• Are your self service reports only telling half the story?
• Quickly deliver large datasets for ad hoc analysis.
Use Case: Self Service
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• What action does your IoT device drive?
• Help guide the buyers of the device to the action they are looking to take.
Use Case: IoT
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© Copyright 2014, Neudesic. All rights reserved.
Neudesic’s Offer: Find Your Quick Wins!
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ROI Focused Development
APPLICATION ISSUE MONETARY ROI NON-MONETARY ROI
SALES STATUS
REPORTS
100 sales people worldwide manually
creating status reports (2 hours each
week)
Hourly wages recovered pay
for this in 5 weeks
Sales force more focused on selling
DEVICE MONITORING Equipment failure prediction for
devices across the US, with over
500M monitored devices
Limit warranty events
proactively and in doing so
lower cost of each interaction
by approx. $250 per event
Improved customer experience
TEAM STRENGTH &
RETENTION
Unwanted attrition % Team Strength Avoid unwanted attrition for 3
people: Recruiting $2k
Interviewing $2k, 2 weeks of
lost productivity = $14k
Prevent unwanted attrition; mitigate loss of
additional team members preventing additional
losses in productivity, recruiting, domain
knowledge, customer satisfaction, external
branding impacts, etc.
30
© Copyright 2014, Neudesic. All rights reserved.
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ROI Focused Development
Sales Status Reports: Example ROI Calculation
100 [sales people] x
2 [hours per week] x
$35 [salary per hour] x
$7000 [cost each week]
52 [weeks per year] x
$364K [ROI for first year]
$20k [weeks per year] -
$344K [ROI minus cost]
APPLICATION BUSINESS VALUE FEASIBILITY ROI MINUS COST
SALES STATUS
REPORTS
7 9 $344k
DEVICE
MONITORING
9 3 $7M
TEAM
STRENGTH &
RETENTION
4 6 $140k
Device Monitoring: Example ROI Calculation
500M [all devices]
0.3% [failures per year] x
1.5M [warranty events]
2% [preventative fix] x
30k [cost effective warranty event]
$250 [savings per event] x
$7.5M [ROI for first year]
$500k [weeks per year] -
$7M [ROI minus cost]
Team Strength & Rentention: Example ROI Calculation
1000 [employees] x
2% [attrition saved] =
20 [employees saved per year] x
$2k [recruiting] x
$2k [interview time lost] x
$10k [lost productivity] =
$280K [ROI for first year]
$140k [cost for development] -
$140k [ROI minus cost]
The “Business Value” is provided by the business end users with a 10 being the highest
The “Feasibility” is provided by the technical team with a 10 being the most feasible
© Copyright 2014, Neudesic. All rights reserved.
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Find Your Quick Wins
Device
Monitoring
Team Strength &
Retention
Sales Status
Reports
Quick Wins
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Next Step: Become the BI Superhero
Information Management
Big Data Storage
Apache Hadoop
Real-time intelligence
Machine learning
IoT
Dashboards and Visualizations
and more!
Ideate, chart your “quick wins,” ask questions and get answers to your real Big Data challenges. It’s insightful, it’s
easy and can be done from the comfort of your conference room
www.neudesic.com/meetneat
© Copyright 2014, Neudesic. All rights reserved.
Questions?
Tom Marek
Twitter: @twmarek
Orion Gebremedhin
Twitter: @oriongm