Discovery Communications:

Managing and Selecting a Controlled Vocabulary of Video

Keywords

Jeanne Kramer-Smyth

Why?

Video Keywords

YouTube

Discovery Video Page

•Related Videos•Related Content

Tematres

Web Based

Open Source

PHP & MySQL

http://tematres.r020.com.ar/index.en.html

Hierarchical List

Simple Menu

Add Narrow Term

New Term

Expanded Tree

Search: Baby

Single Term View

Notes

Alphabetic List

Interwoven: MetaTagger

MetaTagger: Search Baby

MetaTagger: Alternate

YouTube: Tags

http://www.youtube.com/watch?v=OMOGi57sJwk

TLC.com: Meta Keywords

http://tlc.discovery.com/videos/jon-amp-kate-plus-8-we-want-a-puppy.html

Tools for Keyword Research

Google Trends

Google AdWords Keyword Tool

Google Search-based Keyword Tool

SEO Book Keyword Suggestion Tool

KeywordDiscovery ($)

WordTracker ($) and Free Version

SEO Book’s Keyword Tools Page

Final Thoughts

Work in progress

Still evaluating best ways to leverage the controlled vocabulary

Still BUILDING the vocabulary

Setting expectations

Contact Info

Jeanne Kramer-Smyth

jeanne@spellboundblog.com

http://www.spellboundblog.com

Questions??