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-Dollar Shave Club

-Chene Rouge Video

-Animoto

Cliff Tillery– Digital Marketing Consultant

Welcome To Make It Loud!

WiFi Name: MIL_Guest

Password: Volkswag3n

Video Marketing

-Insert fancy definition here

-Many business owners see this as

more complicated than it actually

is

-If you’re not using videos, you are

quite possibly losing business to

those that do

What Videos Do For You

-Capture the attention of your

target market

-Keep browsers on your website

longer

-Demonstrate what you do faster

-Engage more

Bring On The Data

-One study suggest 1 60 sec.

video=1.8 million words (which is

equal to 3600 web pages; at one

page/hour, it would take 150 days)

-100 million- the number of people

that watch at least one video/day

-90% of online shoppers say a

video helps them decide to buy

More Data

-Better retention- 80% of browsers

recall watching a video on a site

they visited

-46% of that 80% took action-

looked for more info, visited the

website or purchased

-64% of browsers are more likely

to buy after watching a video

More Crazy Numbers

-403% Austrailian realtors reported

listings with videos received that

many more inquiries

-Forbes reports 59% of executives

would rather watch a video than read

-65% go to vendors website

-45% contact the vendor

-50% purchase

It’s Not Just Online

-Videos on email marketing

campaigns have been shown to

increase click through rate (2-3x)

-Reduces opt out rates (~75%)

-Has been shown to increase

subscriber to lead rates by about 50%

-Clearly using videos increases

conversion

Videos By The Numbers

-You have 10 secs to grab attention

-Attrition rates: You will lose

-20% in 10 seconds or less

-33% by 30 seconds

-45% by 1 minute

-60% by 2 minutes

-These numbers remain consistent

regardless of how long the video is

Crazy Tidbit

-While desktop viewers last no longer

than a minute or two, mobile viewers

stick around longer

-iPhone- stay 2.4 minutes

-Android- 3 minutes

-iPad users- an average of 5 min

Data On Sharing

-The case for shorter videos:

-15 sec videos are shared 37%

more than those 30-60 seconds

-the longer the video, the less

likely it is to be shared

Random Facts That I Found Cool

-Eye mapping studies reveal that

thumbnails of videos improve click

through rates

Youtube Vs Facebook

- Rather than just uploading videos to

Youtube and posting the link, more

people are just uploading the videos to

Facebook

Youtube Vs Facebook Shares

-While share interactions on Youtube are

going down, Facebook engagement is

increasing

Look Into The Crystal Ball

-Invodo (you know…”they”) predict

that 74% of all internet traffic will be

video…by 2017!

-If this is true, it’s crucial to develop

this aspect of your marketing strategy

NOW!

Your Video Marketing Strategy

-What do you want to show your

target market?

-Think about buyer personas

-Information seekers

-Those seeking services like yours

-Those seeking YOU!

--Dollar Shave Club

Things To Video

-Business Introductions- your 90 sec

-Product demonstrations

-Anti-product demonstrations (people

love to see things blow up, smashed

or grilled)

-Before and after pictures

-Funny stuff

-Point is, plan your message

Types of Videos

-Old fashion way…grab a video

camera and start shooting

-Use your cell phone

-Image based videos

-Animoto

-Roxio

-Windows 8 Moviemaker

Video & SEO

-Google has several metrics to

determine if your website is any good

-3 metrics that mean the most:

-Bounce Rate

-Number of Pages Viewed

-Time on site

-Videos can keep people on your site

longer which helps you rank better

Animoto Demo

-Let me teach you how to master video

FREE Digital Marketing Review

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