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Don’t Make Me Think
Guiding Principles
PowerPoint by Matt Murrell
Law of Usability
The easier/simpler it is to navigate the web page, the better it is.
Avoid complicated wording/phrases.
Make it clear that the links are clickable.
User should navigate the web page without thinking!
Visitor Scans The Web Page
Users scan the web page until they find what they’re looking for.
Small amount of writing
Links are clearly clickable
Billboard Design
Page should be visually appealing
Conventions ARE USEFUL!
Use large headlines that pop out at visitor.
Billboard Design (continued)
Distinguish link color from other text.
Website shouldn’t be too busy with information.
Background should be simple and not a distraction
Simple background
Get Rid of “Happy Talk”
Needless words take up space.
Abolish instructions from your web page.
No “Happy Talk” Krugg refers to positive, introductory statements as
“Happy Talk”
