- Forewords

14-Nov-00 Securing merchant partnership - Turning merchants into “collaborators” Slide 1Marc-Elie Pau - Oslo

Merchant Extranet Project

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The Merchant Extranet project has been drafted by Gard Jenssen and some elements, as Kelkoo’s Front-office (and Back-office) are being currently implemented.

The purpose of this document is to underline the main characteristics of this project, identify natural partners, (roles are to be defined shortly) and list associated people thoughout Kelkoo.

The purpose of this project is to create an extranet to secure mainly what will be the bottom-line of this project: to lock-in merchants, to turn them into “collaborators”. Which means to allow them to input a maximum of added value to our site, securing their interest in our system by offering services and interactivity in the frame of a network.

- Forewords




Project specificationshttp://vip.zoom.no/Editorial/Chief_editor/product_development/

Zoomit_Merchant_Extranet_description.shtm

Kelkoo Front-officeTo let merchants (Silver-Gold- Platinum level) add and edit bargains themselves:

Frenchhttp://partners.fr.kelkoo.com/promos/logincommercant.jsplogin: kelkoothibpassword: kel

Englishhttp://partners.no.kelkoo.com/promos/logincommercant.jsplogin: zoomitpassword: zoomitalternate login: yatackpassword: 10bestdeal

Kelkoo Back-Office (should it be an entirely different system from front-office? _authority issue_ )To let sales managers create new merchant accounts, edit merchant data and add products

http://pear.kelkoo.com/promos/backoffice/identification.jsp Username: kelkooPassword: kel0444p;Country: UK

- Locating online ressource




Project leader: Gard Jenssen - [email protected]

Technology leader: Lyndon Hearn - [email protected]

Coordonator:Marc-Elie Pau - [email protected]

Partners:France (Grenoble) Christophe Odin - [email protected] director Gatignol, Laurent - [email protected] of Tech Central Europe

Partners:

Norway Olivier Attia - [email protected] Application Programmer

UK Philip Wilkinson - [email protected] Country Manager

Mona Khairallah - [email protected] Marketing Executive

SPAIN Camilo Palma Pena - [email protected] and Front office HelpDesk

Roberto Enriquez - [email protected] Contents Responsible

Associated to process – France Jean-Marc Potdevin (Grenoble) - [email protected]

- Identifying ressources-persons

Sales people for input:France Pierre Gaudet - [email protected] Sales Fabrice Dahan, Jérôme Bailly and Aude SoupletMadrid Sánchez Pinel, Nieves - [email protected] Manager -London Sarah-Jane Bohn - [email protected] co-ordinatorOslo Fatmir Bratli Nikqli – [email protected] Manager NEurope




Communication- firsts rounds must include people largely, then the circle ofpersons involved should decrease- define precisely who will be the ”deciding” persons- the person to include in reports on the on-going work (”associates”)- define terms (merchants, customer, user, member, sign-in,sign-up, network, partnership...)

Technical- who will precisely the persons that will build the product- identify people who will have technical authority

Demo- integral mock-up integrating all services before start

- Short-term action

Project beginning

Completion and delivery




Customer: online shop, advertiser, manufacturer...

Merchants Member: shop with Gold or Platinum level??

Merchant Partner: shop who signed-in the merchant extranet or with a Silver level??

Network: the Kelkoo + merchants + other business and services?

Partnership: sites featuring a Kelkoo banner (White label)

Shops: merchants

Sign-in: enter Merchant Extranet (for registered merchant)

Sign-up: subscribe/register to Merchant Extranet

User: visitor

- Term definition list (proposition)




From Chr. Odin (Grenoble):

- merchant registration if not already registeredFor registered merchants :- to have an overview of the commercial contracts available- to modify their profile description- to input bargains- to input their ads for the merchandising part- to view their statistics : + Bargains (bargain sheet and clicks) + Products (product sheet and clicks) + Merchandising ads ( impressions and clicks)- have all the information to become our affiliate- have complementary services that can interest them ( website referencing, affiliation programs, e commerce platforms...)This section can be a revenue source by selling this space to professional people that are working on this area.- another service that could be sold later , position of the merchants among the competitors.

From Sales team (Oslo):- proposition to enter in the Silver-Gold-Platinum system should be available and obvious- bargain form must be simple to save time to merchant user and properly explained/documented- bargain registration should include a preview of the ad placement- today’s price vs. old price, should be an entry in the form (to highlight difference)

From Shop program + GJ (Oslo):- include XML pages- BBS should include shop info link + photo of interlocutor. A moderator is considered for this forum

Other (Oslo):- on join-in form: making criterias w/ checked boxes- info on consumer’s rating- top European rated shops- a different level of services according to the level of the shop (nothing- Silver-Gold-Platinum)- local events that are of value for merchants (e.g. Julehandelen 2000 - Vinn eller forsvinn?)

- Partners input/propositions

(For original definition, report to: http://vip.zoom.no/Editorial/Chief_editor/product_development/Zoomit_Merchant_Extranet_description.shtm)




- Who will Sign-up? (target)

Q: Who will we want to access the Merchant Extranet?

3 approaches can be considered:

Mass oriented

Service level

lower

Shop number

higher

Elite oriented

Shop number

fewer

Service level

higher

Vs.

Service matches level

Shop number

high

Platinum

Gold

Silver

Average

Service level

matching

Or

A: Every shop!

More: a good way to set up rapidly a ”light” version of the Merchant Extranet could be to build first a Low service level with an access granted to every shop already in the database.

More: the next step would then be to rapidly build services matching the shop level, one after the other.

stats

bargains

better

low




BizRate (US)- form w/ only contact info- a large array of services for merchants:

Gold Star MerchantsCustomer Certified ProgramMerchant Research Program...

-How do they do? (outline of some competitors features)

LeGuide.com (France)- Laventis.com & Promoselect.com merger- merchants Db of Le Web Marchand soon to be implemented by LeGuide.com - registration (for their Merchant guide) therefore conducted on www.webmarchand.com ( very complete form) - all other addition/modification made by e-mail only (no automated form)

Toobo.com (France, UK)- Merchant registration by electronic (or regular) mail only

BuyCentral (France, Deutschland, Italia, US, Spain)- regular form w/ simplified shipping info

Bravonestor (France, Deutschland)- service to be implemented in UK, Spain, Sweden, Italy- regular form w/ simplified shipping info

Pricerunner.com (Sweden, UK, DK)- ”...browses the market looking at both online and offline stores. Retailers with a competitive range of stock and prices are listed on the Pricerunner.com database”- therefore no registration

ShopSmart.com (Sweden, UK, Germany)-basic form: URL, name, e-mail

MySimon (US)- the merchants register themselves online with a regular short form (name, URL, contact, product category) at the end of which one can choose 2 kind of registration: free listing or BOLD- B.O.L.D. (Build Online Demand) Merchant Partner Program (Premier, Platinum, Gold)

Nextag (US)- a form w/ detailed information : company information (company address, hours…), customer service/order status information, payment methods, delivery methods, return policies, special features ..- information updated by merchants themselves and also by buyers (rating & feedback).

Dealtime (US, UK, Germany, Japan )- online form w/ limited info: company, URL, contacts, type of site, categories (apparel, computers, electronics, home & garden, PDAs, software, sports) + suggest a new Category- German form more complete (no clue for Japan)

R-U-SURE (Israel)- registration: [email protected] only




- Present registration page towards bargain(in French on Kelkoo FR only)

To a bargain-insertion form Immediate access to bargain for New user

Sign-in fieldsImmediate access to bargain for registered user

NOTA:For the time being, there is no mention done about the prequisite to ”self bargain-insertion”: subscribing to the Gold and Platinum merchant system.




- Unofficial mock-up for future Kelkoo front-pageDesign: Vito de Lucia

NOTA:This mock-up does not reflect any decision made on Kelkoo design but is a mere support for extranet concepts.




- Welcome page displayed if no cookie (top)

The merchant already member, who RAZedcookies from Temporary Internet files folder can sign-in from this page.Recognition and immediate access

The right panel can as well contains ads for B2B.Income source & big brands recognition

The merchant got the form (or at least the first page of it) to register itself since the first page visited on the extranet.Immediate access (? or prerequired review)




Either a one page form(like on present Kelkoo UK) or...Short registration

... Or a 2 page form(like on present Kelkoo FR)Full information

- Welcome page if no cookie V1 (bottom)An Add_a_shop linkKeep shop’s visit’s benefit

Register




Tune the level of shop registrationOne-form-fits-all + info on Silver-Gold-Platinum

- Welcome page if no cookie V2 (bottom)

Register




A specific version ofthe new Kelkoo logoRecognition

The last merchant tojoin in the 3 category:At 1st sight, the Kelkoosales system is presented.Incentive to sign-up

As soon as the first page, ageneral traffic informationElement (if not too sensitive)Commercial status stated

- Welcome page displayed by cookies to member

Leads to specific informationThe following is accessibleupon registration or sign-in.Could be the first lines ofselected article from newsletter...Info from the 1st page

The merchant already member is recognised through a cookie: named and if silver, gold or platinum, a GIFwould be extracted for display.Recognition and welcome

Sign-in fields.On top of the pageAccessibility




Utility pad on top of the page.Navigability

- Shop specific page 1/6 (Silver-Gold-Platinum)

Name of the merchant.Recognition

Merchant information:current info on the left (to keep a reference if modified)current info on the right (to allow modification)Merchants update themselves their info

Hitlists and 1-click-searches tuned for merchants needs.Utility, shopping incentive




Traffic information:Clicks-throughLeadsService from Kelkoo


Current page highlighted?Navigability

NOTA:Other shop specific information can be added, according to commercial policy.





Shoppers (Kelshoppers?) behaviour/choice Transparency from Kelkoo




- Preliminary schedule/involved team

Timeline

Team

Documents

- Forewords