Upload
rodney-lane
View
221
Download
0
Embed Size (px)
Citation preview
£
€¥
@
€ @
@$
From Dumb
Terminalsto Smart Clients
The Evolution of mCommerce
From Dumb
Terminalsto Smart Clients
The Evolution of mCommerce
@
mCommerce on
Legacy and Future
Messaging Systems
mCommerce on
Legacy and Future
Messaging Systems
Patrick O’CallaghanVice President
All trademarks acknowledged
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
mZone™ from Network365mZone™ from Network365
Allows operators and service providers to host on-line shopping
Commerce over WAP, web and Messaging
Users have simple, secure access to a range of products and services
Devices– Phones, PDAs,
Pocket PCs, pagers, palmtops
Protocols– WAP, Web, Pocket
Web, i-mode, SMS, USSD
Networks– GSM, PDC, TDMA GPRS, W-
CDMA, cdma2000
“For shopping the
[mZone] system is the
simplest and most
attractive offering”
The Sunday Business
Post
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
SmartHub for MessagingSmartHub for Messaging
Corporate Message Board
SMS Chat Server Personal
Distribution Lists Information
Services User Profile Self-
Care
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
MarketingMarketing
Marketing can turn customers’ needs into profit
But “Customer Expectation Inflation” forces you to keep improving
And shareholder demands require that you trim costs
Your challenge is to differentiate yourself
“New business models,
not technology will drive
wireless growth”.
Forrester Research
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
TradingTrading
Trade is not new Distance trading is not new Key factors:
– quality of supply– extent of demand
Selling over mobile channels is like selling by any other medium
“Everything is worth
what the buyer will pay
for it”.
Publius
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Elements of Strategy Elements of Strategy
Know your customers And keep them! Attract customers from the
competition Be innovative and surprise them Build loyalty Be the leader: decide to make your
mobile offering the best show in town
“e-Business is about
business strategy”.
Enterprise Ireland
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Back to the FutureBack to the Future
The non graphical web was quickly superseded in the mass market
“The short life of Web TV” Mobile communications will
combine personality with easy access
Future messages will be richer and more attractive
Be prepared for Change
“It’s the medium that’s
changed - not the
business”.
SFA
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Using SMS for CommerceUsing SMS for Commerce
Customer opts in for promotions Merchant initiates transaction Customer buys with a single return
message or ignores the offer Works well in congested areas
and on 2G networks 3G-proof
“Since earliest times,
people have
congregated
in the market place”
The Irish Times
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Extending mCommerce with Cell BroadcastExtending mCommerce with Cell Broadcast Still opt-in Interfaces to OTAP Many channels available Instant location element Excellent for large populations and
concentrations Also works for promotions,
competitions, chat and information services
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Promotion over SMSPromotion over SMS
Has already generated peaks for Valentines day, Mother’s Day
U2 Allocation sold out in under 20 minutes
Works best when promotion istimely and appropriate
Helps close the deal
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
The Applications ChallengeThe Applications Challenge Increased functionality and speed
of service Performance bar raised by better
infrastructure Customer expectations increase Content, language and currency will
all be local Mobile businesses will know more
about customers
“Network365 are
enabling
operators to
maximise the value of
their relationship with
the
consumer."
Sofia Gacham
UBS Warburg
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
The Operator’s ChallengeThe Operator’s Challenge
Generating interest Encouraging local and varied
content Holding Subscriber interest Giving satisfaction Maintaining investment Widening revenue stream Maintaining margins
“Mobile commerce will
increase traffic over
operator networks,
strengthen customer
relationships, and
reduce churn”
Lehman Brothers
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Alternative Business ModelsAlternative Business Models Operators charge content providers
for access to their channel Content providers charge a
subscription for the service NTT DoCoMo is unique in becoming
a clearinghouse for these subscriptions
Integration to billing systems as an electronic purse
Differential charging for messages
“The survivors are not
necessarily the biggest,
nor the brightest, but
the most adaptable”
Charles Darwin
$
¥Copyright©1999-2001 Network365/ network365.com
@
€
£ €
¥
@€
$
Wireless MessagingWireless Messaging
There may be no killer apps, but there are winning apps
Messaging can be an application in itself or a method of deploying applications
Be pragmatic – you do not have to wait for the ultimate infrastructure
“I did not delay”
Alexander the Great
£
€¥
@
€ @
@$
Thank Younetwork365.com
Thank Younetwork365.com
View our on-line demonstration at: View our on-line demonstration at:
network365.com/demos.htmnetwork365.com/demos.htm
Network365 Ltd, Glencormack Business Park, Network365 Ltd, Glencormack Business Park, Kilmacanogue, Co. Wicklow, Ireland. Kilmacanogue, Co. Wicklow, Ireland.
Tel: +353 1 276 4500, Fax: +353 1 276 4533. Tel: +353 1 276 4500, Fax: +353 1 276 4533. [email protected]@network365.com