- GO Outside Festival - … Here at GO Fest, our sponsors are only limited by their creativity. We want to help you build the perfect festival experience for your brand. Our sponsor

October 14th-16th, 2016

www.RoanokeGOFest.com Contact: [email protected] (540) 835-3191

Race, Pedal, Paddle, Fish, Play, Hike

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What is GO Fest?An annual event to encourage healthy, active outdoor recreation.

What Is The Go Outside Festival (GO Fest) ?

Why Choose GO Fest?

GO Fest is a free annual event to encourage healthy, active outdoor recreation. A celebration of everything outdoors which combines all the things outdoor enthusiasts love - camping, adventure activities, music, gear, races, demos, and beer all in a beautiful mountainous venue. GO Fest is hosted by the Roanoke Outside (501c3) Foundation and the City of Roanoke’s Parks and Recreation, so every sponsor dollar goes back into the festival, reaching more people and booking bigger and better events each year.

This isn’t your ordinary sit-in-your seat and hand out a pamphlet kind of event. Both participants and sponsors are encouraged to get involved. Festivals inspire consumers to get involved, learn something, try a new sport, cheer on pro athletes, taste local brews & food, take demo products for test runs or rides, enjoy live music and above all, have fun.

Unlike most outdoor festivals, our goal IS NOT to make money. Our goal is to encourage as many outdoor users as possible and to create the best festival experience for both attendees and sponsors. Every dollar you spend with us creates a better atmosphere for you to get involved with potential customers, or toward marketing you and your involvement. For our full MEDIA PACKET which highlights the millions of impressions achieved each year, just shoot us an email!

View The Video Online

GO Fest has grown over 420% since its creation in 2010. We expect over 25,000 attendees in 2016 from all over the Southeast and Mid-Atlantic markets.

Include GO Fest in your 2016 events calendar and tap into a newly thriving market.

mailto:julia%40roanokeoutside.com?subject=

https://youtu.be/HcW9KwrIoUs

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Here at GO Fest, our sponsors are only limited by their creativity. We want to help you build the perfect festival experience for your brand. Our sponsor deck features many popular activations BUT the options below ARE NOT the only way to get involved with GO Fest. Use these instructions to help give context, but then talk to your sponsor coordinator to create a custom opportunity.

How To Build Your Custom GO Fest Sponsorship:

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Don’t see anything you like? No worries! Our creative team will work with you to customize an activation regardless of your budget, human resources, or time constraints.

Find An Activation That Fits Your Brand.

Define Your Resources.

What Are Your Goals?

Think about what products or services you are planning to highlight this year, and then get creative. The bottom line is YOU have total control over your festival sponsorship. Just let us know what interests you and we’ll custom build an option just for your brand.

Note: The “Title” Sponsor option for each activity gives you exclusive rights both during our marketing campaigns as well as on-site at the festival. If that isn’t a priority for you, or your budget is limited, allow our staff to match you up with non-competing brands so you can still be involved with your favorite activation.

GO Fest helps sponsors meet their goals from brand awareness, to ambassador building, all the way to product sales. Regardless of your objective, our flexibility allows sponsors to be in control of their on-site experience, as well as their marketing involvement prior to the festival.

Since our goal is to provide an amazing festival experience. Sometimes equipment, staffing, in-kind product or services, or promotional reciprocation can be just as valuable as cash sponsorships. Below are some examples of resources that could be considered.

-Large Tents-Generators-Speaker Systems & Stages-Pro-Athletes or Special Guests-Staff or Volunteers

-Climbing Equipment-Fencing -Race Equipment-Product for Contests -Mass Media Reach

-Active Social Media Outlets-Talent or Shows-Demo Fleets -Large Email Databases-Use your imagination!

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Did you know that “lumber-sexual” is the new hipster? Be ahead of the trend and get on board with this crowd pleasing spectacle. There will be 7 performances; each featuring log rolling, Axe throwing, chainsawing, pole climbing and other exciting competitions.

• Much like the ever-popular Ultimate Air Dogs, this show will draw in HUGE crowds throughout the entire festival.

• Activities that attract large crowds receive more attention on TV & radio, digital billboards, social media and in our year-round marketing campaign.

• We will work with title sponsors to create banners & other creative sign-age to be prominently displayed.

• Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included.

Title Sponsor: $10,000 (Exclusive) Contributing Sponsor: $3,200

Lumber Jack

The best part of camping is really getting to spend quality time with people you care about. Tap into that connection by sponsoring our ever-growing camping area. Offer campers a group hang out lounge, VIP amenities, night time festivities, or demo gear. Regardless of your activation, you will be building life-long brand advocates.

Camping Zone

• With approval, title sponsorship dollars can go toward building infrastructure with tents, fire pits, lounge areas, etc which can be used in the future. Remember, our #1 goal is to build an amazing festival experience.

• There will be plenty of room for large banners, flags, balloons, or other promotions of your choosing. Title sponsorship may include assistance with banner creation. Ask your GO Fest coordinator for details.



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Pump TrackTitle Sponsor: $7,000 (Exclusive) Contributing Sponsor: $2,300

• Highlight your product and get involved with the ever- growing cycling community.

• Our staff will help you schedule contests, races or demos at the track throughout the festival to feature your products.

• A dedicated emcee will run contests throughout the festival and deliver your custom message over a loud speaker.

• Your brand will be top of mind for those that participate, as well as spectators.

• Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included. Learn More: roanokegofest.com/bikepumptrack

The pump track is a highly visible, interactive attraction that garners attention from participants & spectators. Great fit for bike related equipment, tech gear, as well as lifestyle brands of all kinds. Have attendees test gear, participate in competitions and engage them with a full-time emcee provided by GO Fest.

Ultimate Air Dogs

Voted “Best Spectator Event” by 2014 & 2015 attendees, the Ultimate Air Dog Show is worth every penny. The show will be featured a minimum of 8 times throughout the weekend, and unlike other dog shows, festival goers can give it a try with their dog too!

• The Ultimate Air Dog show come with a charismatic emcee that will deliver your custom message to hundreds of people at each show.

• Let’s face it, people love their dogs. They consider their pup’s happiness when making big purchases including cars, boats, tents & more. Show them you care about their pet too.



http://www.roanokegofest.com/bikepumptrack

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Pro BMX Stunt Shows

Music & Stage Sponsors

It’s not hard to see why the ProTown BMX Stunt Show was a crowd favorite from last year’s event. This event draws in major crowds during SEVEN shows throughout the weekend, which can all be focused on your brand.

• The Pro Town team is very active on social media and tweets/posts constantly on your behalf throughout the festival.

• A dedicated emcee will deliver your message to hundreds of cheering fans.

• Centrally located activity with the largest on-site footprint, has fencing that runs 50’

across the festival. Utilize this prime location to hang your banners and promotional materials.

• Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included. Learn More: roanokegofest.com/pro-bike-shows

One of the most important parts of every festival is the MUSIC! Now GO Fest is offering a variety of commitment levels, so you can pick an option that matches your budget.

• Our music acts have the greatest attendance of any ONE show during the entire festival (~3k-5k spectators).

• Stage emcee will read custom announcements before & during music acts, allowing you to reach a greater number of ears with your message.

• Unlimited opportunities for creative brand placement on and around the stage (large balloons, flags, banners behind artists or beside stage).

• Music acts will receive a higher percentage of air time on radio & Pandora ads.

• Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included. Learn More: roanokegofest.com/livemusic


Friday Sponsor: $2,000 Saturday Sponsor: $5,000 Title Sponsor: $10,000

http://www.roanokegofest.com/pro-bike-shows



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Silent Disco

New for 2016! Silent Discos have become extremely popular throughout the UK and in college towns, but it’s time to bring the party to Roanoke! Rather than a speaker system, music is broadcast via radio

transmitters directly into the dancers ears with wireless headphones. Communicate with Millennials and stand out at our event with this unique addition. • We are partnering up with the ENO lotus lounge

to bring this bad ass party to Roanoke. Perfect fit for any company looking to stand out from the crowd and do something totally different.

• Silent Disco sponsors would get tons of attention from social media and traditional media.

• GO Fest staff can help you create unique hashtags, contests, and other activations to engage participants during the festival.

• Hired DJ’s will take care of sponsors during all of the Silent Disco performances making sure participants know who to thank.

• Plenty of branding opportunities inside the disco tent, and on the festival grounds.


Pro Slackline Show or Competition

Slacklining has been around for decades, but once it appeared during the Super Bowl Half Time Show, participation in this sport has skyrocketed. This package is fully customizable, options include:

• A full fledged 20+ athlete competition like the image shown

• A high-line across 30’ scaffolding (perfect for branding)

• Several pros doing shows throughout the day on trick lines (no comp)

• Interactive demos & padded slackline play area for kids & adults.

• Choose one or ALL of the options (left) to create your desired impact. Official slackline competitions draw in thousands of spectators, whereas interactive demos allow for an intimate connection. Remember... what is your goal?


Price varies between $3-$12k depending budget & impact desired.

Title Sponsor: $3,000 Contributing Sponsor: $1,500

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20’x 60’ Demo PoolTitle Sponsor: $2,000 (Exclusive) Contributing Sponsor: $650

• Title sponsorship includes 3 feather flags (at pool cor-ners), contributing sponsor includes 1.

• Throughout the weekend activities such as SUP demos, kayak roll clinics, Key Log Rolling contests and more will be featured in the demo pool. Your

brand can be tied to all of it! **Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included.

In 2014 our large demo pool was utilized to highlight water shoes, kayaks, boards, paddles, SUP Yoga, log rolling, and more. The options are matched only by the popularity of water sports in our region. There aren’t very many places where thousands of people can test out your products on-site.

Race SponsorshipsRanging between $500-$5,000 Must be discussed with race director

• With a wide variety of activation options it’s easy to engage with the GO Fest “Race It” Series. From donating product, to title sponsorship there is a fit for every company and budget.

• Interested in creating your own custom competitive

event? We’re here to help! Call us to learn more about running competitive events using all the resources GO Fest has to offer. **Please see the “Sponsor Promo Pack” on Pg. 10 for a glimpse of the ads, PR, Social Medias & marketing that can be included.

In 2015 the Go Outside Festival was affiliated with seven competitive events such as the Superhero Race, a trail half marathon, an urban/wilderness adventure race, Cyclocross, Ultimate Frisbee Tournament, etc. Contact your GO Fest sponsor coordinator to learn more about each event & sponsorship opportunities.

• Social media tags on photos posted during and after the event.• Logo/hyper-link and product images to be posted on social medias

to promote your involvement with the event.• Logo/hyper-link added to Wild Gear Chase sponsor page.• Logo featured on “paparazzi” backdrop• Happy consumers that will walk away cherishing the item you pro-

vided that they personally selected from the tent.• Counts as “on-site activity” and can be used toward your vendor fees.

Wild Gear ChaseThe Wild Gear Chase is a unique, urban scavenger hunt that requires participants to navigate to ~12 checkpoints within a two mile radius surrounding the festival site. At the end of the two hour time limit, racers are ranked by the number of checkpoints located and finish time. Everyone then lines up by their ranking, and enter the massive gear tent in 30 second increments.

Participants will spend hours plotting what gear they would like in the tent, which means they are engaging with your products first hand.

Title Sponsor:$3,000 Retail In-Kind Product & $2,000 Cash Donation

Top Contributing Sponsors:$1,500 Retail Product Donation

Supporting Sponsors:$500 Retail Product Donation

• Up to 3 donated items can be used in pre-event giveaway promotion to boost social media attention.• Social media tags on photos posted during and after the event.• Graphics of product shared through social media. • Ability to promote unique discount codes and special offers on our web-page and through social media.• Featured on digital billboards, print marketing, radio & TV whenever the Wild Gear Chase is mentioned. • Wild Gear Chase logo will be modified to incorporate your brand.• Large title banner when entering the Wild Gear Chase tent, brand banners throughout race area.• Featured on Wild Gear Chase web-page and affiliated social medias. • Many other options included with title sponsorship, please request a full custom proposal.

• Social media tags on photos posted during and after the event.• Graphics of product shared through social media. • Ability to promote unique discount codes and special offers on our

web-page and through social media.• Up to 3 brand banners on race fencing and festival site.• Featured on Wild Gear Chase web-page and affiliated social medias. • As well as all benefits of supporting sponsor below...

At the GO Outside Festival

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General Festival Sponsor

GO Fest Exhibitor: $1250

Even if you don’t have a big budget, you can help continue to grow our region’s top outdoor festival, in turn creating more outdoor users. We can work with you even if your staff can’t be on-site during the festival so that attendees know that your company supports an active, outdoor lifestyle.• This sponsorship goes directly toward keeping

GO Fest FREE. This is a huge part of our mission that allows us to continue exposing new users to all the outdoors has to offer.

• GO Fest is quickly becoming the region’s best outdoor adventure festival and with your help we can make it even better.

• All sponsor dollars are put directly back into the festival to help spread the word through

national marketing, to build infrastructure and to bring the best activities & shows.

• Contributions make the Roanoke region a stronger and more economically diverse community by continuing to promote our region as an outdoor recreation destination.


All exhibitors are strongly encouraged to go above and beyond by hosting contests, raffles, demonstrations, or giveaways at their booth. Get creative and highlight what makes your brand better than the competition. If you need some help coming up with ideas, just ask - GO Fest event staff are always happy to help.

• All vendors can put activities and events being held at their booth on the GO Fest website and in the event guide (10,000 copies distributed at festival site).

• It is up to you to draw a crowd by offering something unique or fun that encourages participation for the festi-val goers.

• 10’ x 10’ space (additional space available)• Discounts are awarded to vendors who

plan an activity, non-profits and small businesses (See exhibitor application for details).

• Add ons such as logo on event t-shirt, or additional booth space or inside festival parking are available.

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$7,000+ Sponsor Promo Pack:**Sponsors contributing over $7k for an activity or event may receive the following:

**All sponsors contributing between $3k may receive the following:

Promotional Package for Sponsors contributing Over $1.5k:

• Title Sponsor name recognition for YOUR activity during festival promotions (where feasible) including TV (WDBJ7), radio (K92, WSLC, WSLQ, WFIR, and WVBE) and other media.

• Personal loud speaker & emcee dedicated to your activity to make announcements according to your specifications.

• Prominent logo inclusion in festival marketing, advertising, public relations efforts, Facebook posts & contests, as well as other social medias.

• Large title banners surrounding and/or on the activity you selected throughout the weekend. Plus 5 Additional Banners throughout the festival site.

• E-newsletters to a collective 20,000 opt-in recipients (City of Roanoke & Roanoke Outside)

• Custom Digital billboard based on your activity for three months prior to the event.

• Logo & Company Name in all sponsored videos.• Featured web ad w/ hyperlink on main pages of

website.• Featured Logo/Company description/Hyperlink on

sponsor page of website with hyperlinks. If sponsor-ing an activity you will also be featured on that web page.

• Logo on event banners & t-shirts.• Full or Half Page Ad in the GO Fest program guide.

10k distributed before & during festival in Blue Ridge Outdoors.

• Advertorial options in Fall issue of Life Outside.• Customizable Social Media Campaigns through Play

Roanoke, Roanoke Outside & Go Outside Festival accounts.$3,000+ Promo Pack:

• Prominent banner adjacent to and around set up of the activity/event selected.

• Mentions in GO Fest marketing, advertising, Facebook fan page, Roanoke Outside newslet-ter, including but not limited to print & online media.

• Quarter Page Ad in the GO Fest program guide. 10k distributed before & during festival in Blue Ridge Outdoors Magazine.

• Logo & Links in e-newsletters to a collective 20k opt-in recipients.

• Logo/Company Description on sponsor page of website with hyperlinks.

• Logo on: videos, digital billboards, GO Fest website and event banners.

• Ability to hang up to 3 additional banners (company provided) around the festival area.

$1.500+ Promo Pack:• Prominent banner on activity or event area.• Ability to hang up to 2 additional banners

around festival area.• Logo on event banners.• Company name as sponsor of event on our

website and in event program.

• Social media mentions whenever activity is promoted.

• Logo/Activity Listing in GO Fest Program Guide printed in the Oct. Issue of BRO Magazine.

• Ability to host interactive activities at your booth.

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- GO Outside Festival - … Here at GO Fest, our sponsors are only limited by their creativity. We want to help you build the perfect festival experience for your brand. Our sponsor