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Goals and Objectives of the PR Campaign
By: Andrea Emmons
+Issues Facing the Museum
In reevaluating the SWOT analysis several issues were identified; Lack of Awareness by greater OKC area and community
organizations such as schools Funding Issues Location and Parking Limited Staffing Limited Web Presence Underdeveloped Internal Communications
+ Issues to Address in PR Campaign: Raising Awareness
Many OU students and Community members are not aware an art museum exists on campus.
Those who are aware of the museum’s existence are not fully aware of the services the museum provides such as; Free Admission Free, Quality Programs Volunteer Opportunities Facilities available for Rental
+Goals
Promote awareness of the museum’s existence, the variety of services it offers to both OU Students and the community at large, and increase exposure of the Fred Jones Jr Museum of Art brand by generating and distributing a variety of print and multimedia marketing.
+Objectives
Three objectives were identified for the campaign. Develop print and multimedia
advertisements to promote the museum brand
Develop interactive experiences with art through creative programming and contests
Promote personal connections with the museum’s user community through utilizing social media
+Defining the Audience
In order to increase awareness of the FJJMOA and expand the brand of the FJJMOA as more than a museum we will; Develop both print and multimedia advertisements that
target specific demographics including; The OU Student. The growing family. The potential donor or patron of the arts.
+Marketing Contact InformationAnnie Emmons
+Television Stations
KFOR-TV/News Channel 4 (NBC) 444 E. Britton Rd, Oklahoma City, OK
73114 Phone Numbers
Main Station Number: (405) 424-4444 NewsChannel 4 Hotline: (405) 478-
NEWS (6397) Sales: (405) 478-6250
E-mail form http://kfor.com/contact/contact-kfor-tv-below/
News Channel 9 (CBS) 401 N. Kelley, Oklahoma City, OK
73111 Phone Numbers
405-843-6641 405-841-9989 (Newsroom Fax) News Tips 405-841-9956
Submit a story link http://www.news9.com/category/120468/newstips
KOCO-TV/News Channel 5 (ABC) 1300 East Britton Road,
Oklahoma City, OK 73131 Phone Number (405) 478-3000 E-mail form
http://www.koco.com/tv/contact
Other TV Contacts Include; OU TV through the
Gaylord College KOKH Channel 25 (Fox) KOCB Channel 34 (CW)
+Radio Stations
KATT (Rock 105 the KATT) 4045 N.W. 64th St #600, OKC, OK
73116 Phone Number (405) 848-0100 E-Contacts for advertising inquiries
Tricia York e-mail: [email protected]
Jay Davis e-mail: [email protected]
KJ103 (OKC’s #1 Hit Music Station) Mailing Address: 1900 NW Expressway,
Suite 1000, Oklahoma City, OK 73118 Physical Address: 50 Penn Place,
Northwest Expressway & Pennsylvania Avenue, 10th Floor, Suite 1000
Phone Number for Derrick Nance (405) 841-0219
Advertising Form Link: http://www.kj103fm.com/cc-common/YourAdHere/
KSVP (Blazin Hip Hop) Perry Plaza II, 1457 N.E. 23rd St,
Oklahoma City, OK 73111 Phone Number: (405) 425-4100 Fax Number: (405) 424-8811 Contacts
Sales Manager for advertisements is not listed on website, but lists main number
KTST (The Twister Country) Mailing Address: 1900 NW Expressway,
Suite 1000, Oklahoma City, OK 73118 Physical Address: 50 Penn Place,
Northwest Expressway & Pennsylvania Avenue, 10th Floor, Suite 1000
Phone Number for Derrick Nance (405) 841-0219
+Print Media
The Oklahoman P.O. Box 25125, OKC, OK
73125 Phone Number (405) 475-
3311 Submit Stories Link:http
://www.oklahoman.com/submit-news-stories
Metro Family Magazine 725 NW 11th Street, Suite
204, Oklahoma City, OK 73103 Phone Number (405) 601-2081 Fax Number (405) 445-7509 Submit Calendar Event Link:
http://www.metrofamilymagazine.com/MFM-Projects/Calendar-Submission-Information/
The Oklahoma Gazette P.O. Box 54649, OKC, OK 73154 Phone Number (405) 528-6000 Staff Writers
Devon Green: [email protected]
Ben Felder: [email protected]
OU Print Student Newspaper 860 Van Vleet Oval 149A,
Norman, OK 73019 Phone Number (405) 325-
2521 E-mail: [email protected]
