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Hyper Island = Digital HarvardRob Schwartz, TBWA
Hyper Island = Digital Oxford & CambridgeCampaign Magazine
Hyper Island
Agriculture
The Village
Land
Aristocracy
Peasants
God
Religion
Church
Industry
The City
Money
Bourgeoisie
Workers
Individual
Nationalism
University
IT / Media
The Internet
Attention
Netocracy
Users
Subcultures
Interactivity
Networks
Biological and Physiological needsbasic life needs – air, food, drink, shelter, warmth, sex, sleep, etc
Safety needsprotection, security, order, law, limits, stability, etc
Belongingness and love needsfamily, a!ection, relationships, work group, etc
Esteem needsachievement, status, responsibility, etc
Cognitive needsknowledge, meaning, self-awareness
Aesthetic needsbeauty, balande, form, etc
Self-actualisationpersonal growth, self-fulfilment
Self-transendence