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Migrate existing apps & data to the cloud
Build new apps, sites, services & lines of businesses
Augment On-Premises resources with cloud capacity
How Enterprises Use AWS
What is AWS?
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute
• $5.2B retail business
• 7,800 employees
• A whole lot of servers
Every day, AWS adds enough
server capacity to power that
whole $5B enterprise
Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Magic Quadrant for Cloud Infrastructure as a Service
4X More Reliable & 1/4 the Cost of On-Premises Infrastructure
In early 2012, AWS commissioned IDC to interview 11 organizations that deployed applications on AWS.
Architected for Enterprise Security Requirements
“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”
Dr. Michael Miller, Head of HPC for R&D
Shell uses AWS to Develop Software Faster and Cheaper
Remote Team
Core Development Team
Extra Development Resources
Contractor Team
Newsweek uses AWS for Dynamic Webapps
Decreased Operating Expenses by 50%
Reduced DNS costs by 93%
Streamlined Sys Admin Personnel by 50%
Shaw Media uses AWS for Disaster Recovery
Saved $1.8 Million in second site costs
Snapshots for granular rollbacks
Primary site
Before
After
Primary site
Disaster Recovery Site
S&P Capital IQ Uses AWS for Big Data Processing
Provides data to 4200+ top global investment firms
Launched Hadoop faster, Learned Hadoop faster
S3 Hadoop Cluster
Lionsgate uses AWS To host SharePoint & SAP
Amazon VPC
Avoided data center build out
Saved $1M over 3 years
50% lower cost than hosting options
Samsung Improved their Product Experience with AWS
Saved $34 Million 85% savings versus traditional hosting
2. Lower Total Cost of IT
Scale allows us to constantly reduce our costs
We are comfortable running a high volume, low margin business
We pass the savings along to our customers in the form of low prices
3. You Don’t Need to Guess Capacity
Self Hosting
Waste
CustomerDissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0
5. Get Rid of Undifferentiated Heavy Lifting
Data CentersPowerCoolingCablingNetworkingRacksServers
Buy and install new hardwareSetup and configure new softwarebuild or upgrade data centers
We take care of it… So you don’t have to …
The Benefits Of Cloud Are Only Possible IN THE CLOUD
Pay as you Go Lower Overall Costs
StopGuessing Capacity
Agility / Speed / Innovation
Avoid Undifferentiated Heavy Lifting
Go Global in Minutes
✔ ✔ ✔ ✔ ✔ ✔“Private” Cloud X X X X X X
Those Adopting “Private” Cloud are Not Achieving their Objectives
Forrester Foresights Survey data , Q3 2012
Self-service Portals Resource Automation Resource Tracking Cost Chargeback
Have you implemented these cloud Features? 24% 27% 29% 14%
Most enterprises will run a hybrid IT architecture
Some workloads will run on-premises
Some workloads will run in the cloud
Management & Integration is easy
Workloads can be migrated back and forth
Helping Enterprises with Hybrid IT Architectures
Our “Hybrid” Focus: Tools to Support Hybrid IT Architectures
Private Connections
Workload Migrations
Access Control Integration
Work with Existing
Management Tools
On-Premises Apps
Your Data Centers
Cloud Apps
Active Directory
VMware Images
Network Configuration
Your Data
Your On-Premises AppsYour Data Centers
Users & Access Rules
VM Import/Export
Your Private Network
Our Storage
Your Cloud Apps
Direct Connect VPC
IAM
Storage Gateway
Our “Hybrid” Focus: Tools to Support Hybrid IT Architectures
Our Ecosystem Allows You to use your Existing Management Tools
Single Pane of Glass Workload Migration
Your Data Center
Launch VM
App 1
Your Data Center
App 2
On-Demand
Pay for compute capacity by the hour with no long-term commitments
For spiky workloads, or to define needs
Many purchase models to support different needs
Reserved
Make a low, one-time payment and receive a significant discount on the hourly charge
For committed utilization
Spot
Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand
For time-insensitive or transient workloads
Dedicated
Launch instances within Amazon VPC that run on hardware dedicated to a single customer
For highly sensitive or compliance related workloads
Free Tier
Get Started on AWS with free usage & no commitment
For POCs and getting started
We take good care of our customers
Enterprise support Trusted Advisor Professional ServicesEnterprise Sales