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Kakaku.com, Inc. Management Vision and Strategy Result Briefing for the Third Quarter of the Term ended March 2013 February 6th, 2013 Kakaku.com, Inc.

Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

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Page 1: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Kakaku.com, Inc.

Management Vision and Strategy

Result Briefing for the Third Quarter

of the Term ended March 2013

February 6th, 2013

Kakaku.com, Inc.

Page 2: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Almost all Businesses achieved results in line with the

plan.

Progress in Ratio of Actual to Forecasted

Business Results

Actual Results

FY2012 3Q

(Cumulative)

Forecasts

FY2012

(Full Year)

Progress

Ratio (%)

Sales 16,449 23,000 71.5%

Operating profit 8,157 11,000 74.2%

Current profit 8,123 11,000 73.8%

Net income 4,941 6,800 72.7%

Note: Effective from FY2012, the presentation of service business sales is changed from a

gross basis to a net basis.

(Unit: million yen)

1

Page 3: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Sales for 3Q increased by 27.4% to 6,112 million yen while

operating profit increased by 39.1% to 3,173 million yen.

FY2012 3Q Results Highlights

FY2012 3Q

(Oct. to Dec. 2012)

FY2011 3Q

(Oct. to Dec. 2012)

Year on Year (%)

Sales 6,112 4,797 +27.4%

Operating profit 3,173 2,281 +39.1%

Current profit 3,176 2,282 +39.2%

Net income 1,943 1,324 +46.7%

Operating profit

margin 51.9% 47.6% -

Note: Effective from FY2012, the presentation of service business sales is changed from a

gross basis to a net basis. Following this change, actual figures in and before the FY2011 have

been restated on a net basis.

2

(Unit: million yen)

Page 4: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Quarterly Summary of

Business Conditions

3

Page 5: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Sales for shopping performed steadily as a result of the year-end sales season. Both

numbers of tabelog paying member restaurants and premium members continued to

show robust growth, contributing to a significant increase in sales.

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

Shopping 1,699 1,618 1,443 1,477 1,713 1,811 1,670 1,687 1,952

Service 782 1,125 1,032 967 1,024 1,495 1,384 1,347 1,403

Advertising 813 754 586 702 910 788 700 704 1,041

tabelog 456 491 476 552 680 830 796 933 1,108

Travel and Real Estate, etc. 305 348 309 363 338 372 388 428 439

Finance 121 123 132 166 129 157 150 144 166

Sales by Business for Each Quarter

(Consolidated Basis)

15.6%

18.7%

19.5%

40.7%

7.3%

34.9%

16.6%

22.9%

8.6%

32.8%

27.2%

13.8%

7.6%

10.9%

25.2%

16.9%

36.3%

11.0%

7.8%

3.9% 3.0%

13.1%

2.9% 2.8%

25.9%

14.7%

36.3%

12.0%

7.8%

3.3%

35.7%

19.0%

21.4%

7.0%

2.7%

14.2%

33.2%

14.5%

27.4%

6.8%

2.9%

15.2% 17.8%

Jul.-Sep.

2012

5,245

32.2%

25.7%

13.4%

8.2%

2.8%

tabelog

Service

Advertising

Shopping

Kakaku.com

Travel and Real Estate ,etc.

Unit:(million yen)

*Note 1: Each amount is

the value after eliminating

internal sales amount or

transfer amount for inter-

segment sale or transfer.

Oct.-Dec.

2010

4,178

Apr.-Jun.

2012

5,091 Jul.-Sep.

2011

4,229

Jan.-Mar.

2011

4,462

Apr.-Jun.

2011

3,980

Oct.-Dec.

2011

4,797

Jan.-Mar.

2012

5,456

Note: Effective from FY2012, the presentation of service business sales is changed from a gross basis to a net basis. Following

this change, actual figures in and before the FY2011 have been restated on a net basis.

Finance

Oct.-Dec.

2012

6,112

4

18.1%

32.0%

23.0%

17.0%

7.2%

2.7%

Page 6: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Profit margin improved to 51.9% through an increase in sales in FY2012 3Q.

Personnel related expenses increased due to issuance of share warrants for employees.

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

Advertising expenses 391 496 414 470 570 667 655 601 655

Personnel expenses 721 796 793 809 875 887 932 929 989

Depreciation 97 96 87 88 114 119 95 106 112

Commission *1 314 378 274 308 405 383 336 361 458

Amortization of goodwill 25 25 25 25 25 25 22 22 22

Others 457 426 501 475 523 577 645 642 700

Breakdown of Costs for Each Quarter

(Consolidated Basis)

Jul.-Sep.

2012

2,663

22.6%

34.9%

4.0%

13.6%

0.9%

24.0%

337(43) 351(47) 377(43) 385(48) 409(56) 416(64) 442(67) 446(74) Employees *2

1.3%

19.5%

35.9%

4.9%

22.7%

15.7%

37.2%

4.0%

21.8%

1.2%

14.2%

21.6%

1.2%

22.4%

35.9%

4.3%

19.2%

1.2%

19.8%

37.8%

4.2%

13.1%

23.9%

34.8%

4.6%

20.8%

1.0%

16.1%

22.7%

33.3%

4.5%

21.7%

1.0%

14.4%

25.1%

17.0%

34.7%

3.6%

24.0%

0.8%

12.5%

24.4%

*Note 1 : Commission = (Various

commissions paid) + (advertisement

agency commissions)

*Note 2 : The number of employees

represents the number of regular

employees.

The average number of temporary

employees for each quarter is

separately indicated in parentheses.

Personnel

expenses

Depreciation

Advertising

expenses

Others

Commission *1

Amortization

of goodwill

Oct.-Dec.

2010

2,007

Jul.-Sep.

2011

2,178

Jan.-Mar.

2011

2,221

Apr.-Jun.

2011

2,097

Oct.-Dec.

2011

2,516

Jan.-Mar.

2012

2,661

Apr.-Jun.

2012

2,688

Unit:(million yen)

Oct.-Dec.

2012:

Breakdown

of Others

・Rent

¥ 128 M

・Subcontract

¥ 240 M

・Server

maintenance

¥ 105 M

・Recruiting

¥ 34 M, etc.

Note: Effective from FY2012, the presentation of service business sales is changed from a gross basis to a net basis. Following

this change, actual figures in and before the FY2011 have been restated on a net basis.

Oct.-Dec.

2012

2,938

22.3%

33.7%

3.8%

15.6%

0.8%

23.8%

5

464(75)

Page 7: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Operating Summary by Site

6

Page 8: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Customer Purchasing Support Site

『 Kakaku.com 』

7

Page 9: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Access Status for “Kakaku.com”

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

0

200

400

600

800

1,000

1,200

09/4 10/4 11/4 12/4

Number of users(feature phone)

Number of users(smartphone)

Number of users(PC)

Page views

Monthly total of “unique users” is the number of individual

users who visit the site during a month. It is not the number

of total visits but the number of net users, counting a user

who visits multiple times as one user. We consider this an

important indicator for accurately measuring the number of

users who are interested in the site.

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

12/12

42.69M

31.29M

9.95M

1.44M

1,093.97MPV

(as of end of Dec. 2012)

Monthly Access

Users

(Unit: ten thousand)

Page views

(Unit: million)

※Monthly each site user counting method

The number of monthly users is counted on either a browser basis or device

basis. (Source: Kakaku.com, Inc.)

8

Page 10: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

Shopping 1,699 1,618 1,443 1,477 1,713 1,811 1,670 1,687 1,952

0

400

800

1,200

1,600

2,000

2,400

“Kakaku.com” Description of Shopping Business

Trend in Quarterly Sales (million yen) Sales transaction trend of

“Kakaku.com Safe Payment Service” (million yen)

3Q Topics

・ Revised the pricing method for pay per click to four levels: 10, 20, 25, 30 yen (Nov).

・ Started showing prices of commodities including shipping costs from November.

・ Released “Barcode search” function for smartphone sites (Nov).

・ “O2O (Online to Offline)” became available to view over the counter pricing and

inventory information on online (Dec).

0

200

400

600

800

1,000

1,200

1,400

1,600

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

YoY

+13.9%

FY2010

9

2012

Page 11: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

Service 782 1,125 1,032 967 1,024 1,495 1,384 1,347 1,403

0

400

800

1,200

1,600

“Kakaku.com” Description of Service Business

Housing loan refinancing simulation

3Q Topics

・ Started providing “Housing loan refinancing simulation” that allows customers to

provisionally calculate total payment amount including various expenses and

compare different loan products (Dec).

・ Quote inquiries for money related categories such as credit card commission fee

comparison and comparison of car loans increased steadily.

FY2010

Trend in Quarterly Sales (million yen)

10

YoY

+36.9%

Page 12: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

Advertising 813 754 586 702 910 788 700 704 1,041

0

200

400

600

800

1,000

1,200

“Kakaku.com” Description of Advertising Business

Number of advertising clients

3Q Topics

・ Japanese ad clients were encouraged to place advertisements for the year-end sales

season, which resulted in a significant increase in advertising sales compared with

previous quarter.

・The need for targeted advertising using cookie information increased.

* A “cookie” is an identification data that is temporarily written and stored in a user’s web browser when

visiting a particular website.

400

450

500

Q2 Q3

YoY

+14.4%

FY2010

FY2012

QoQ

+5.7%

Trend in Quarterly Sales (million yen)

11

Page 13: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Gourmet Site by Ranking & Review

『tabelog』

12

Page 14: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Access Status for “tabelog”

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

0

100

200

300

400

500

600

700

800

900

1,000

09/4 10/4 11/4 12/4

Number of users(feature phone)

Number of users(smartphone)

Number of users(PC)

Page views

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

12/12

40.95M

22.85M

15.18M

2.92M

877.50MPV

(as of end of Dec. 2012)

Monthly Access

Page views

(Unit: million)

Users

(Unit: ten thousand)

※Monthly each site user counting method

The number of monthly users is counted on either a browser basis or device basis.

(Source: Kakaku.com, Inc.)

(Source: Nielsen Online Dec. 2012(Home& Work Data)

Gourmet site traffic ranking URL Reach(%)

1 Gourmet Navigator gnavi.co.jp 14.0

2 tabelog tabelog.com 13.6

3 Hot Pepper Gourmet hotpepper.jp 11.4

4 livedoor gourmet livedoor Gourmet 0.5

13

Page 15: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

tabelog 456 491 476 552 680 830 796 933 1,108

0

200

400

600

800

1,000

1,200

Description of “tabelog” Business

Trend in Smartphone UU (million people)

3Q Topics

・ As the net increase premium members accelerated, the accumulated total reached

140,000 members in December.

・ Started “tabelog banquet/party search” service (Oct).

・ Smartphone (browser and app) users reach approximately 40% of total tabelog

users.

0

4

8

12

16

Apr May Jun Jul Aug Sep Oct Nov Dec

FY2010

2012

Trend in Quarterly Sales (million yen)

14

YoY

+62.8%

Page 16: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Travel and Real Estate, etc.

15

Page 17: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Access Status for Travel and Reservation Sites

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

Word-of-mouth Travel Site

『4travel』

Website for last-minute

discounts on rooms at hotels

and Japanese-style inns

『yoyaQ.com』

4.88M

4.25M

0.47M

0.16M

32.69MPV

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

0.58M

0.29M

0.21M

0.08M

5.90MPV

(Transferred in Oct. 2004) (Acquired in Jan. 2005)

(as of end of Dec. 2012) (as of end of Dec. 2012)

16

Page 18: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

Access Status for Real Estate Sites

Search Site for Brand-new

apartment

『 Mansion DB 』

Real Estate/Housing

Information Site

『 Sumaity 』

0.78M

0.67M

0.10M

0.02M

7.92MPV

0.21M

0.18M

0.02M

0.01M

1.04MPV

(as of end of Dec. 2012) (as of end of Dec. 2012)

(Opened in Sep. 2008) (Opened in Apr. 2007) 17

Page 19: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Users per Month

(PC)

(smartphone)

(feature phone)

Page Views per Month

(as of end of Dec. 2012) (as of end of Dec. 2012)

Access Status for “eiga.com” and “PHOTOHITO”

Comprehensive Movie

Information Site

『eiga.com 』

Photo Community Site 『PHOTOHITO』

4.86M

4.23M

0.11M

0.52M

26.12MPV

0.36M

0.36M

14.38MPV

Users per Month

(PC)

Page Views per Month

(Acquired in Apr. 2007) (Opened in Feb. 2008) 18

Page 20: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

Travel and

Real Estate, etc.

305 348 309 363 338 372 388 428 439

0

50

100

150

200

250

300

350

400

450

500

Description of Travel and Real Estate Business

Trend in the Number of Inquiries on “Sumaity

Rental Property”

3Q Topics

・ Number of likes for 4travel Facebook page rose above 70,000 in December. Number

of word-of-month reviews has also been increasing steadily.

・ Encouraged more postings by increasing number of photos from 5 to 30 to be posted

at one time on travel blog (Dec).

・ Number of registration and inquiries on Sumaity Rental Property increased steady.

FY2011 3Q FY2012 3Q

Trend in the Number of Word-of-month Reviews

on 4travel (ten thousand reviews)

YoY

+30.0%

FY2010

Trend in Quarterly Sales (million yen)

19

YoY

+130.9%

0

25

50

3/11 6/11 9/11 12/11 3/12 6/12 9/12 12/12

Page 21: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Finance

20

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3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

FY2011 FY2012

Finance 121 123 132 166 129 157 150 144 166

0

50

100

150

200

Description of Finance Business

Number of life insurance contracts

(thousand contracts)

3Q Topics

・ As a result of number of contracts for life/non-life insurance increasing steadily,

sales in insurance agency business increased by 42.3% from the previous quarter.

・ Sold and transferred majority of FX margin transaction service business to Saxo

Bank FX Securities K.K. in January. Remaining business is scheduled to cease

operations in early March.

0

1

2

3

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

2010 2011 2012

YoY

+72.8%

FY2010

YoY

+29.1%

Trend in Quarterly Sales (million yen)

21

FY FY FY

Page 23: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Strategy for FY2012 2H and After

22

Page 24: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

FY2012 2H Objectives

Expand business field of Kakaku.com

Full-scale monetization of tabelog

Renew Sumaity to become a comprehensive

real-estate site and boost number of 4travel users

23

Page 25: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

FY2012 2H Business Strategies

Kakaku.com

Revised the pricing method for pay

per click from two- to four-leveled

Started O2O business

Started “Housing loan refinancing

simulation”

tabelog

Provided “tabelog banquet/party

search” function

Renewed online restaurant booking

system with added functions such as

reservation book and customer

management system

Travel and

Real Estate,

etc.

Released Sumaity’s for brand-new

apartment search

Increase traffic of 4travel by

boosting number of new postings and

by enhancing SNS alliances.

Finance

(Insurance)

Target improved usability and an

increase in the number of products

offered

Measures already implemented

Increase in number of stores for

O2O business

Scheduled to implement renewal

of the interior category in March

Scheduled to provide estimates for

housing renovations in February

Increase number of restaurants

using restaurant booking system and

online reservations via booking

system

Smartphone page optimization for

Sumaity and 4travel

Reinforce number of postings and

SNS alliance for 4travel

Target increase in product offerings

by improving plans offered and UI

Ramp up additional production of

content and products for

smartphones

Measures to be implemented

going forward

24

Page 26: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Supporting Material

25

Page 27: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

Segment Site

Category

Business

Category Business Details

In

te

rn

et M

ed

ia

Kakaku.

com

Shopping Commission from registered shops based on the number of clicks and

sales performance.

Service

Commission according to the number of broadband line contracts.

Commission based on estimates/brochure requests for car insurance,

finance, and used car searches.

Advertising Advertising income from banners, text advertisements, and

advertisements interlocking with search keywords and website

contents on “Kakaku.com”.

tabelog tabelog

Income from “tabelog” (income from advertisements for restaurants

and regular clients, income of pay-for-service business for

individuals).

Other

Travel and

Real Estate,

etc.

Income from operative sites such as “yoyaQ.com”, “4Travel”,

“Mansion DB”, and “Sumaity”.

Fin

an

ce

Finance

Commission from general independent agency business of life

insurance and non-life insurance.

*Run by Kakaku.com Insurance, Inc.

Commission from customers of online FX margin transactions, option

trading, and contract for difference (CFD) trading. (Withdrawal is

planned on March 31, 2013)

*Run by Kakaku.com Financial, Inc.

26

Segments and Their Business Details

26

Page 28: Kakaku.com, Inc. Management Vision and Strategy Result ...pdf.irpocket.com/C2371/qzIz/eIwK/P6sW.pdf · FY2012 3Q Results Highlights FY2012 3Q (Oct. to Dec. 2012) FY2011 3Q (Oct. to

User Profile for Our Site

High proportion of users aged 30 and over. The websites are used by users with

purchasing power.

Proportion of male users is higher. An increase in female users is expected in the

future.

There is more access from metropolitan areas. An increase in the amount of

access from rural areas is expected to grow in the future.

0%

20%

40%

60%

80%

100%

Group site Kakaku.com tabelog

50+ 40-49 30-39 20-29 19=>

0%

20%

40%

60%

80%

100%

Group site Kakaku.com tabelog

Kanto Kansai

Tokai Hokkaido/Tohoku

Kyushu/Okinawa Chubu/Hokuriku

Chugoku Shikoku

0%

20%

40%

60%

80%

100%

Group site Kakaku.com tabelog

Male Female

(Age distribution and male–female ratio / Source: Nielsen Online Dec. 2012)

(Geographical Attributes / Source: Kakaku.com, Inc. Dec. 2012)

Users aged 30 and over

account for 80%

Users living in the Kanto

region account for 50%

Male users account

for 60%

Age Distribution Male/Female Ratio Geographical Attributes

27

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Consolidated Quarterly Sales Before and After the

Accounting Treatment Change

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

Sales after change 2,581 2,558 3,051 3,466 3,514 3,448 4,178 4,462 3,980 4,229 4,797 5,456 5,091 5,245 6,112

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

Sales before change 3,138 2,799 3,494 3,615 4,079 3,524 4,583 4,615 4,510 4,297 5,235 6,043 5,636 5,556 6,466

Consolidated sales after change

(presented on a net basis)

Consolidated sales before change

(presented on a gross basis)

Unit:(million yen)

Unit:(million yen) FY2009 FY2010 FY2011 FY2012

FY2009 FY2010 FY2011 FY2012

28

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1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

4Q

1Q

2Q

3Q

Operating profit 1,136 1,120 1,491 1,707 1,758 1,683 2,171 2,241 1,882 2,051 2,281 2,794 2,402 2,581 3,173

Operating profit margin 44.0% 43.8% 48.9% 49.3% 50.0% 48.8% 52.0% 50.2% 47.3% 48.5% 47.6% 51.2% 47.2% 49.2% 51.9%

0%

10%

20%

30%

40%

50%

60%

0

1,000

2,000

3,000

4,000

Operating Profit by Quarter (Consolidated)

Note: Effective from FY2012, the presentation of service business sales is changed from a gross

basis to a net basis. Following this change, actual figures in and before the FY2011 have been

restated on a net basis.

(Unit: million yen)

FY2009 FY2010 FY2011 FY2012

29

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FY2007 FY2008 FY2009 FY2010 FY2011

Shopping 1,716 3,105 4,581 6,043 6,445

Service 1,746 2,199 2,951 3,426 4,520

Advertising 1,619 2,050 2,271 2,848 2,988

tabelog 108 283 541 1,584 2,539

Travel and Real Estate, etc. 633 839 844 1,213 1,384

Finance 395 547 466 487 585

Sales by Business for Each Term

(Consolidated Basis)

11,657

18,463

24.5%

16.2%

13.7%

34.9%

7.5%

3.2%

25.3%

4.7%

39.3%

7.2%

4.0%

15,603

22.0%

18.2%

10.2%

38.7%

7.8%

3.1%

19.5%

9,026

24.4%

3.1%

34.4%

9.3%

6.1%

22.7%

6,219

28.1%

1.7%

27.6%

10.2% 6.4%

26.0%

*Note 2: Each amount is the

value after eliminating

internal sales amount or

transfer amount for inter-

segment sale or transfer.

Unit:Sales(million yen)

Percentage of sales(%)

Service

Advertising

Shopping

tabelog

Finance

Ka

ka

ku

.com

Travel and Real

Estate,etc.

Note: Effective from FY2012, the presentation of service business sales is changed from a gross basis to a net basis. Following

this change, actual figures in and before the FY2011 have been restated on a net basis. 30

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FY2007 FY2008 FY2009 FY2010 FY2011

Operating profit 1,915 3,914 5,456 7,854 9,010

Operating profit margin 30.8% 43.4% 46.8% 50.3% 48.8%

0%

10%

20%

30%

40%

50%

60%

0

2,000

4,000

6,000

8,000

10,000

Trend in Operating Income by Fiscal Year

(Consolidated)

Note: Effective from FY2012, the presentation of service business sales is changed from a gross basis to a net basis. Following

this change, actual figures in and before the FY2011 have been restated on a net basis.

(Unit: million yen)

31

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Increased dividend per share each fiscal year. Forecast dividend

per share of 35 yen for fiscal year ending March 2012

¥2.3

¥6

¥12

¥19

¥25

¥35

0

5

10

15

20

25

30

35

40

FY2007 FY2008 FY2009 FY2010 FY2011 FY2012

(Forecast)

32

Dividend amount

Unit: yen

※The 2-for-1 stock split (occurred July 2008) and 200-for-1 stock split (occurred in August 2011) are both calculated

to have been completed in the beginning of fiscal year ending March 2007.

Trend of dividend per share

Shareholder returns

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Business Results for 3Q Consolidated Accounting Period of FY2012

Comparison with Previous 3Q Consolidated Accounting Period

*EBITDA = (profit before taxes) + (depreciation) + (goodwill amortization) + (interests paid)

Note: Effective from FY2012, the presentation of service business sales is changed from a gross basis to a net basis. Following this change,

actual figures in and before the FY2011 have been restated on a net basis.

33

Quarterly consolidated accounting period (3 months) Unit: million yen

Oct.-Dec. 2011 Oct-Dec. 2012

Amount

increase/decrease

Increase-Decrease

ratio

Sales 4,797 6,112 1,315 27.4% increase

Operating profit 2,281 3,173 892 39.1% increase

 Operating profit margin 47.6% 51.9%

Current profit 2,282 3,176 893 39.2% increase

Net income 1,324 1,943 618 46.7% increase

EBITDA* 2,476 3,400 923 37.3% increase

Consolidated accounting period (9 months) Unit: million yen

Apr.-Dec. 2011 Apr.-Dec. 2012

Amount

increase/decrease

Increase-Decrease

ratio

Sales 13,007 16,449 3,441 26.5% increase

s

Operating profit 6,216 8,157 1,941 31.2% increase

 Operating profit margin 47.8% 49.6%

Current profit 6,219 8,123 1,903 30.6% increase

Net income 3,615 4,941 1,325 36.7% increase

EBITDA* 6,571 8,537 1,965 29.9% increase

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Cash Flow Statement for 3Q Consolidated Accounting Period of FY2012

Comparison with Previous 3Q Consolidated Accounting Period

*Free cash flows = (Cash flow from operating activities) + (Cash flow from investing activities)

34

Quarterly consolidated accounting period (3 months) Unit: million yen

Oct.-Dec. 2011 Oct.-Dec. 2012

Amount

increase/decrease

Cash flow from operating activities 149 669 520

Cash flow from investing activities (264) (120) 143

Cash flow from financing activities 16 (2,740) (2,757)

*Free cash flows (115) 549 664

Cash and cash equivalents, end of quarter 15,536 12,349 (3,187)

Consolidated accounting period (9 months) Unit: million yen

Apr.-Dec. 2011 Apr.-Dec. 2012

Amount

increase/decrease

Cash flow from operating activities 2,385 4,131 1,746

Cash flow from investing activities (427) (3,448) (3,020)

Cash flow from financing activities (897) (6,721) (5,824)

*Free cash flows 1,958 683 (1,274)

Cash and cash equivalents, end of quarter 15,536 12,349 (3,187)

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Balance Sheets as of End of 3Q Consolidated Accounting

Period of FY2012 Comparison with End of Previous 3Q

Consolidated Accounting Period

35

(Assets)

Current assets 23,805 93.9% 25,093 94.1% 1,287

Cash and deposits 15,468 15,405 (62)

Cash segregated as deposits 2,932 4,262 1,330

Accounts receivables 2,887 3,372 485

Others 2,517 2,052 (465)

Non-current assets 1,538 6.1% 1,587 5.9% 48

Property, land and equipment 484 540 56

Intangible assets 682 595 (87)

Investment and other assets 370 450 80

Total assets 25,343 100.0% 26,680 100.0% 1,336

(Liabilities)

Current liabilities 8,318 32.8% 9,658 36.2% 1,340

Accounts payables 1,246 1,613 366

Accrued income taxes 752 1,218 466

Guarantee deposits 3,952 4,616 663

Others 2,366 2,210 (156)

Non-current liabilities 92 0.4% 124 0.5% 31

Deferred tax liabilities 36 52 15

Asset retirement obligations 55 64 8

Others 0 7 7

Total liabilities 8,410 33.2% 9,782 36.7% 1,372

(Net assets)

Capital stock 842 915 73

Capital surplus 1,291 1,365 73

Retained earnings 14,643 17,316 2,673

Treasury Stock - (2,880) (2,880)

Stock warrants - 11 11

Minority interests 155 167 12

Total net assets 16,932 66.8% 16,897 63.3% (35)

Total liabilities and net assets 25,343 100.0% 26,680 100.0% 1,336

Dec. 2011 Dec. 2012

Increase

/ Decrease

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Services provided by the Kakaku.com Group

◆Insurance Consulting Service http://hoken.kakaku.com/

This site covers a wide range of policies including life insurance, non-life insurance, car insurance and travel insurance. Experienced and impartial consultants select and propose products that match a customer’s request. Inquiries are welcomed via Internet or phone and at agencies (run by our consolidated subsidiary,

Kakaku.com Insurance, Inc.)

◆ Real Estate/Housing Information

Website

「Sumaity」 http://sumaity.com/

Providing information on rental properties and apartments/houses for sale.

Enables house-hunting according to one’s needs, with enhanced house-related

information including area details,

loan simulations, etc.

◆Photo Community Site

「PHOTOHITO」 http://photohito.com/

Based on the concept of “connecting people with photos,” this site provides a place to proudly share photos. Linked to extensive product data on cameras and lenses, kakaku.com allows users to go “from photos to cameras/lenses” and “from cameras/lenses to photos.”

◆Fashion Coordinator Site for Women

「Dre‘Che」 http://dreche.co

This site lets users search images of fashion coordination posted by other users by such categories as “item” and “brand.” In addition, users can find the latest ensemble through user ranking. This is a convenient site for users to get insights on what to buy or wear among the clothes they have.

◆Search Site for Brand-new apartment

「Mansion DB」 http://mansion-db.com/

This site provides information on newly built apartments as well as details on their surroundings to allow searches to be refined in various ways to match user needs. Users can request brochures on multiple properties simultaneously.

◆Gourmet Site by Ranking & Review

「tabelog」 http://tabelog.com/

This site provides reliable restaurant rankings by rating them on a scale of one to five based on word-of-mouth and reviews collected from users who actually visited the restaurants. An information service for member restaurants is also gaining popularity.

◆Website for last-minute discounts

on rooms at hotels and Japanese-style

inns

「yoyaQ.com」 http://yoyaq.com/

This is a reservation service for rooms at hotels and Japanese-style inns at bargain rates for plans that are discounted due to last-minute cancellations or other

special reasons.

◆Customer Purchasing Support Site

「Kakaku.com」 http://kakaku.com/

This site provides price/product/word-of-mouth information on various products and services including PCs and home electronics, broadband and mobile phone telecommunication fees, food/drink, interiors and cosmetics.

◆Word-of-mouth Travel Site

「4travel」 http://4travel.jp/

Based on the concept of “online travel guide everyone joins to create,” this site provides information on travel at home and abroad posted by users. It also provides a service to compare and review hotels, tours and air tickets among others, as well as a travel blog service to write up travel memories on the web for free (run by our consolidated subsidiary,

4travel, Inc.)

◆Comprehensive Movie Information Site

「eiga.com」 http://eiga.com/

This site provides a wide range of information including on the latest movies from Hollywood/Europe, movie reviews by professional critics and our editorial desk as well as those posted by users (run by our consolidated subsidiary,

eiga.com, Inc.)

◆ Photo Sharing Application for Food

「Tabera」 http://camera.tabelog.com/

Unique to “tabelog,” this photo sharing application focuses on gourmet meals, embracing the concept of “share your everyday cuisine and restaurant.” The proprietary image-editing function enables photos of food to look even more delicious and the uploaded photos are shared among users. These photos can be shared easily through Twitter and Facebook with the restaurant information provided by “tabelog.”

◆Cooking Support Application

「recipom」 http://recipom.com/

“Link to your refrigerator” is the concept of this cooking support application, which enables users to search for recipes that use the ingredients in their refrigerators while managing the ingredients they have in stock. By registering the contents of their refrigerators, users can find recipes that use their available ingredients. By combining the displayed recipe choices, users can plan menus easily.

36

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Company Profile

■Company Name Kakaku.com, Inc.

■Address EBISU IMARK GATE(Daikanyama Digital Gate Building), 3-5-7, Ebisu minami, Shibuya-ku, Tokyo 150-0022

■Founded December 1997

■URL http://corporate.kakaku.com/

■Share Listing The First Section of Tokyo Stock Exchange

■Stock Code 2371

■Related Companies

Kakaku.com Insurance, Inc. URL: http://hoken.kakaku.com/insurance/company.html

4travel, Inc. URL: http://4travel.jp/

Kakaku.com Financial, Inc. URL: http://kakakufx.com/

eiga.com, Inc. URL: http://eiga.com/

Information and future prospects herein are based on company judgments

founded on data available at time of document preparation and on the

premise of assumptions made on uncertain data. Therefore, the contents of

this document may not be consistent with the actual business performance

and results due to that such are subject to various factors in the future.

37