Information card Warm – up Syllabus Week 1 – Event Planning Industry and

Benefits Next Week

Please complete the provided index card with the following information:› Name› Email, phone› Experience in the industry› Event experience

Break into pairs and interview each other including the following items:› Name, degree option, year› Describe the most recent event you

attended and what made the event memorable

You will introduce each other to the class

Syllabus

Upon completion of this week, the student will understand:

Event planning industry and benefits 1.Review of event planning industry 2.Identify employment opportunities in the industry and education requirements3.Define the role of the event planner4.List benefits of event planning 5.Differentiate between business meetings, educational events, social events and other special occasions.

Ancient cultures – primitive ruins Public meeting areas Alexander the Great Rome

› Forum› Coliseum

Old England World Fairs and Exhibitions

Historical relevance

Event Planning Industry Development

Professional Certifications

Work independently with talented and reliable professionals

Never boring Opportunity to travel Opportunity to network with other

professionals Meet and work with a variety of

individuals

Long hours Administrative demands Meticulous detail Budget control Client satisfaction

Be Passionate Take Responsibility Treat Client’s $ as your Own Continual Learning Flexibility Marketing Communication Exceed Expectations Integrity

Determine the Expectations› Identify audience, guest profile› Define event goals and objectives› Determine budget parameters› Research options› Develop evaluation strategy

Develop the Concept› Overall picture of entire event› Present location, vendor and supply

options› Determine optimal elements and plan› Details

Design the Experience› Packaging the elements to WOW the guest› Negotiate contracts› Prepare budget› Details - different

Deliver the Dream› Ruthlessly prepare for it and flawlessly

execute it!!!› Choreograph

Event & Meeting Planner› Business and Corporate Events› Social/Life-Cycle Events (weddings, celebrations)› Cause Related or Fund-Raising Events› Exhibitions and Fairs

Hotel, Conference Center & Casino Sales Restaurant and Country Club Sales Entertaining/Sporting Venue Sales & Services Destination Management

Assignment: Employment Opportunities in the Industry paper› Research potential career opportunities in the

Event Planning industry through current literature, online resources, and/or industry investigation. Prepare a 1 page report on three current job openings in the field and discuss how these jobs would position you for a career in the industry. Cite sources used for your report.

Team Sign - up Anatomy of An Event