{Subaru

Jake Gilmer

History• Fuji Heavy Industries 1953 (Japan)• First car was launched in Japan (1500) in 1955• Fuji Heavy Industries, the parent company of Subaru, is currently in a partial partnership with Toyota Motor Corporation, which owns 16.5% of FHI.

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1500

BRZ/FRS

Major Competitors • Mitubishi 360 in 1961• Daihatsu Fellow in 1966• Suzuki Fronte in 1967

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Expansion• Canada in 1967• Over 100 Dealerships across the country

• United States in 1986

• Philippines in 1996• Withdrew in 2000, but came back in 2006

under new ownership.

Subaru Goes to America

• Corporate headquarters- Cherry Hill, NJ

• Est in 1986• 18 million• 115,000 sq ft• Seven story

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MOVING ALONG TO THE 21’ST

• Subaru aims highest priority as customer satisfaction

• Develop premium brands and being a major player in the 21’st century car sales

• Protecting the environment• R & D on pollution free cars

Product Strategy

• Market demands mid-Size and larger Cars• Beginning the crossover era. (Outback) • Making all recent vehicles AWD, (up until

2012)• Striving to achieve high resale value.• Tagline: “Think, feel, drive.”• Target consumer: Sports/outdoor oriented

customers.

Facts• The global headquarters of Fuji Heavy

Industries are located in the Subaru Building in Tokyo.

• In 1993 Subaru scores its first World Rally Championship victory

with Colin McRae. • The two main markets are Japan and The U.S.• 1966 Subaru released the first all-wheel drive Japanese car, the "1000"

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The Pros• Boxer engine.• All Wheel Drive.• Achieved high resale value.• Environmental friendly Approach.• Loyal customers• Annual increase of sales (U.S.)• Go Green (sustainability)

Japans Earthquake

• March 11, 2011 - At 2:46pm.• 9.0 magnitude earthquake.• 231 miles northeast of Tokyo.• Depth of 15.2 miles.• Tsunami with 30 ft waves. • Damages several nuclear reactors in the

area.• It is the fourth largest earthquake on

record (since 1900) and the largest to hit Japan.

• The confirmed death toll is 15,884.cnn.com

Unlucky Subaru• Mazda, Mitsubishi and Suzuki

have all of their plants located south of the affected area, Near Sendai.

• Subaru, one of Japan’s smallest automakers, closed five factories.

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THE FUTURE

• Subaru is trying to increase their market share with greater market penetration.• Subaru sales account for roughly 2% of the

automotive market.• BRZ and hybrid models will directly impact their

market share over the next five years.• A 25% in April U.S. sales and a 17% gain for the

first four months have Fuji Heavy Industries expecting sales for 2014 to exceed its 380,000 vehicle U.S. sales target for the business year ending in March 2015.

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THANK

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