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  • Ratecard2014

    most readers are in a two-car household 62% male

    38% female 39% black 47% white

    mercedes-Benzwww.mercedes-benz.co.za / www.mblife.co.za

    Mercedes Benz readers travel in ultiMate luxury; they Believe it is worth paying a higher price for a well-known Brand. they love the finest things in life and enjoy dressing well, networking and eating out at all the right places.

    Circulation: 31 355 (Source: ABC Q4 2013) 82% LSM 910 83% home owners 72% Keep up with technology 53% have a diploma, degree or other qualification 88% Age 35-55

    Source: AMPS DEC 2012 (Jan 2012 - Dec 2012)

  • Advertising rAtesFull Page R 23 270 Inside Front Cover DPS R 57 620 Inside Back Cover R 24 450 DPS R 41 620 Outside Back Cover R 28 890Inserts R 375/1000 (single sheet) R 428/1000 (2 4 pages)

    Special and requested positions -10% premium. Above rates include agency commission, but exclude VAT. Advertorial rates include a production fee of 16.5% but exclude agency commission and VAT. Cancellations after the booking deadline are subject to a 100% cancellation fee. We reserve the right to review insert rates with two months written notice. All inserts to be approved by Mercedes-Benz SA. Weight of inserts to be specified upon application.

    OvervieWMercedes-Benz magazine is mailed to current Mercedes-Benz owners twice a year. Designed to reward customers, the magazine keeps readers informed about the companys innovation, design, research and development and environmental initiatives. It stimulates and entertains with lifestyle content including features on leisure, design, fashion and travel. We use award-winning writers and feature prominent South Africans in our interviews. The magazine uses bold typography and stunning photography to achieve a modern and sophisticated look. To complement the marketing communication program, dealer newsletters support direct dialogue between dealerships and their customers. With an ABC circulation of 26 352 copies per issue, Mercedes-Benz magazine communicates the brands values to a base of influential customers. The magazine is highly effective for Mercedes-Benz South Africa and also provides access for select advertisers to this much-sought-after audience.

    technicAl specificAtiOns Full Page DPSTrim (mm) 280 x 215 * All DPS adverts must be supplied as two single pagesType (mm) 260 x 195 Bleed (mm) 290 x 225

    MAteriAlDigital adverts to be created on Mac, supplied in PDF/1x-1a format in high-res (300dpi) and sent via ADSEND or ADSTREAM. An actual-size digital proof of the same PDF/x-1a file must be supplied for colour purposes. Note: A fee will be charged to send ads via ADSEND or ADSTREAM.

    cOntAct detAilssenior sales executiveZak Swartz Tel: 021 417 5151 or 076 189 7855 zak.swartz@newmediapub.co.za

    sales executive Anel du PlooyTel: 021 417 5166 or 082 786 9517anel.duplooy@newmediapub.co.za

    advertising coordinator Michelle KoetenbergTel: 021 417 5184 or 083 475 8059michelle.koetenberg@newmediapub.co.za adstream jhB Danny Hobden Tel: 011 799 7846 ads.za@adstream.com

    adsend technical Support Tel: 011 712 5700 support@adsend.co.za

    account director Lucinda FletcherTel: 011 263 4810 or 083 659 2121lucinda.fletcher@newmediapub.co.za

    M A G A Z I N E

    Glamour? Check. Fuel efficiency? Check.

    WORDS JEREMY SAMSON PHOTOGRAPHS GULLIVER THEIS

    28 29

    Nothing takes the edge off a hard days work quite like the new CLS 250 CDI. The design epitomises serene calm, while the engine and driving technologies marry decisively powerful performance and real fuel efficiency.

    M O B I L E

    68

    Vintage AfricaOne vehicle, four friends, six checkpoints, eight countries, 17 days, 8 000 km and a whole lot of Africa time Team Longo Sholos share their unforgettable experience of the 2012 Put Foot Rally.

    There are few better vantage points of the expansive Etosha Pan than from behind the wheel of a 1961

    Mercedes-Benz 190C Fintail. 2 500km down in four days,

    5 500km to go in the next 16 days...

    WORDS MARC CLOE TE PHOTOGR APHS MARC CLOE TE AND HAYLE Y COCKS

    69

    78 79

    P erhaps Ive outgrown the theatrics of Top Gear presenters Jeremy Clarkson, James May and Richard Hammond in rehearsed guise, but it was difficult not to get

    excited by some of the impressive metal charging

    through the tight and twisty 2.4 km street circuit.

    From my seat outside the stadium at the

    starting point, there was a good view to be had

    of various machinery (Mercedes-Benz SLS,

    McLaren MP4-12C and Lamborghini Aventador,

    among many others) in the hands of celebrities

    like The Stig, Nrburgring queen Sabine Schmitz,

    Tiff Needell and the Top Gear trio.

    Some say that the highlight of this years Top Gear Festival, which took place in and around the Moses Mabhida Stadium in Durban in June, was the roaring street circuit and not the hyped-up stadium show itself. And theyd be right.

    BIRD FLIES AT TOP GEAR FESTIVAL

    WORDS MINESH BHAGALOO PHOTOGRAPHS DAIMLER

    M O T O R D R O M E

    FROM LEFT: 1. Mercedes-Benz SLS AMG Roadster lights up the Durban street circuit. 2. An expectant crowd at the Moses Mabhida Stadium awaiting the Top Gear trio. 3. Sam Birds F1 dashboard. 4. Mercedes Benz SLS AMG lines up a McLaren MP4-12C. 5. The SLS awaits its next prey.

    But the absolute highlight, especially if youre

    an F1 fan, was the Mercedes AMG Petronas

    Formula One car piloted by GP2 Champion Sam

    Bird. Now, this was not just some makeshift

    promotional car used in shopping malls to

    promote the team this was the real deal, one of

    the actual championship cars, dubbed internally

    by Mercedes as the MGP W02 and used in last

    years Formula One season.

    Couple all this with a street circuit, which

    unlike a racetrack allows for spectators to get

    quite close to the action, and you have a winning

    combination. Especially in a country that last saw

    a real F1 race in 1993. And I bet you didnt know

    this, but the first car to carry the name Mercedes

    was in fact a racing car.

    Any F1 fan will tell you no sound on the planet

    compares to that of an F1 car, and listening to

    Mercs Silver Arrow shriek through that seriously

    tight circuit, with the sound of 18 000 rpm

    reverberating off tunnels and buildings was spine-

    chilling. Not to mention that Bird happens to be

    the test driver for the Mercedes F1 team, so that

    car was pretty much his office. And he made

    this known to lesser-powered metal, pushing

    that 2.4-litre 8-cylinder power plant to the end

    of more than just its lower gears. The concrete

    barriers on that circuit were narrow (ask Schmitz

    and Needell about their moments) and F1 cars

    are wide, commanding more than the better part

    of a standard lane.

    But Bird gave the crowd their moneys worth,

    snaking the Silver Arrow past grandstands and

    through intersections as though Nico Rosberg

    himself was on his tail. To prove just how quick

    the Petronas was, the organisers would let the

    more street-legal machinery take off first in a drag

    race, giving them more than just a head start. But

    Mercs F1 toy would reel them in, in less than half

    a lap, crossing the finish line with nothing else in

    sight not even agile superbikes. Every time the

    Arrow drove past, the crowd simply roared and

    time stood still for a few seconds.

    The sound of the SLS AMG coup pace car

    was also quite special: the 6.2-litre V8 under that

    phallic bonnet has quite a distinctive war cry of its

    own. And how theatrical it all looks with an SLS

    leading other supercars into battle

    The Mercedes-Benz stand in the outdoor

    exhibition area was one of the best at the show,

    exuding that premium feel so characteristic of the

    brand. To celebrate 45 years of Affalterbach (the

    home of AMG) glory, some proper AMG monsters

    in the form of the SLK 55, CLS 63, CL 63, and

    C 63 sedan were on show. The crowd-stopper,

    though, was the C 63 Black Series, with its

    serious dark side.

    Guests and members of the media were

    treated to a lavish Mercedes-Benz VIP area where

    champagne flowed and high-end cuisine was on

    offer. Good business and good brand building

    were the order of the day, especially for those

    customers who have never seen the AMG range

    shoulder to shoulder.

    I reckon, considering that Top Gear is a British

    show, this German manufacturer stole a fair

    share of the limelight. Perhaps its time for

    a German Stig.

    Sam Bird, GP2 Champion and test driver for the Mercedes F1 team

    1 2 3 4 5

    igh heels, bare feet, scarlet lips and

    white mascara There was full-tilt

    glamour and a festive buzz when

    fashionistas gathered at Cape Towns City Hall

    and at the International Convention Centre this

    winter to applaud the creativity and productivity

    of our local designers.

    The fashion extravaganza showcased top

    names including David Tlale, Lalesso, Tart, Adriaan

    Kuiters, Spero Villioti, Thula Sindi and Stefania

    Morland. Crowds were kept in awe by the riot of

    vibrant colour (brilliant orange is the new black).

    Impressively choreographed catwalk shows offered

    it all, from maxi dresses in exciting prints to

    M O M E N T S

    81

    HWORDS NATANYA MULHOLLAND PHOTOGRAPHS AFI .COM

    With blue-chip corporate sponsorship behind it, our fashion industry is blossoming beautifully.