© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President1 AIPC Annual Conference 2007 Responding to Global Change -The Customer Perspective

07/2007

Joseph Rath - President 1

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Responding to Global Change-The Customer Perspective

07/2007


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What we manage

Special-Interest

Exhibitions Conferences Workshops & Seminars

with a particular focus on electronics and new technologies

„Special-Interest“ meaning

A clear focus on one particular technology from all angles Combination of exhibition and conference Major aspect: verbal communication Abundant networking opportunities

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… What we manage

Event size ranging typically between

5,000 to 80,000 sqm exhibition space

400 to 500 conference attendees

High percentage of international exhibitors and attendees

Number of events at present:

10 per year, many ranking first in their field of industry

Areas of growth

Current changes in automation technologies New combination of factory automation and product automation

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Requirements to venue

Location – external infrastructure

Perfect transport connections:

- public transport (local, rail, air), - short and direct ways to motorway/highway system

Sufficient parking facilities in walking distance (no shuttle bus service necessary)

Hotels of various categories nearby

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Requirements to venue

Internal infrastructure and technical settings

Direct connection between exhibition and conference facilities

Generally short ways

Exhibition facilities with at least 2,000 – 3,000 sqm gross

- ideally sharing foyer with conference section

- column-free

- sufficient servicing connections for water, power etc.

- several gates to speed up set-up and dismantling

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… Requirements to venue

… Internal infrastructure and technical settings

Flexible meeting room concept

- big auditorium

- 10 – 20 rooms for 50 – 150 people (depending on set-up style)

- several rooms for 200 – 500 people (depending on set-up style)

- larger rooms devidable into smaller sections as need be (separate audio system!)

Daylight + modern lighting system with blinds or curtains for individual dimming

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Basic technical equipment for meeting rooms as part of package, comprising at least

- beamer and screen

- audio system with mobile microphones

- modern lectern

- further equipment upon demand (also on last minute basis)

Built-in, generous central counter area

- for separate registration of several attendee groups + sufficient storage space adjacent to counter area

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Office space for organiser close to everything

Central lounge options with meeting corners, tables and chairs, and electricity for the attendees to meet, talk or just an hour of individual work on the laptop

WiFi access throughout all facilities (sufficient capacity)

Appealing restaurant facilities for set menue events as well as buffet style catering

Signposting system for individual use

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Venue services

One central contact for all questions – or at least close cooperation between venue staff responsible for exhibition or conference

Choice of various subcontractors (catering, stand construction, technical services…)

Availability of technical service staff outside 9 to 5 during set-up and dismantling

Flexibility for last minute technical orders such as water, power etc. (which many exhibitors tend to forget in advance)

Availibility of English-speaking service staff during show-time (technical equipment, catering ...)

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Rates, conditions & package offers

Competitive rates for meeting facilities and catering packages

compare: hotel venues offer comprehensive event options with meeting room hire included in a catering service package fee per attendee, cutting organizer production costs considerably

Packages for technical equipment of different levels for meeting rooms

No extra charge for use of infrastructure such as escalators, walk ways…

Option for last minute change or cancellation of non-needed meeting facilities

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Venue selection – key factors

Requirements

1 – 3 Venue location within or near our target industry

4 Necessary time slot available

5 Meets demand in size and number of meeting facilities

6 Direct connection between exhibition and conference

7 Up-to-date facilities

Absolute deal killer

Same topic covered in other event at venue

07/2007


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Multi-year agreements

Our target

To conclude basic multi-year agreement

Securing the necessary time-slot for several years

Excluding content competion

But: without fixing concrete space, meeting room requirements and additional services

Individual lease contracts covering the latter to be made every year according to actual needs as event develops

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… Multi-year agreements

Chances for a new center are if we

are looking for a new location

require more space than so far at hand

or face a change of rhythm with no suiting slots available

07/2007


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Information venue-wise

What…

Complete set of detailed information on the facilities, covering

Plan of exhibition center, showing location and size of halls and meeting room facilities as well as infrastucture details

Detailed floor and hall plans (outlining columns, technical features etc. for exhibition halls)

Detailed technical data covering capacities, size (length, width), clearance hights, number of gates, lifts, service connections available…

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… Information venue-wise

… What

Detailed price lists

Information on services and contractors

… and how

As much as possible at venue website for download

otherwise as part of comprehensive information kit

07/2007


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Questions? Contact

Thank you for your attention

Mesago Messe Frankfurt GmbH

Rotebuehlstr. 83-85

70178 Stuttgart

Germany

Phone +49 711 61946-0

Fax +49 711 61946-91

www.mesago.de

mailto:[email protected]

Documents

© Mesago - Global Concepts for Local Markets 07/2007 Joseph Rath - President1 AIPC Annual Conference 2007 Responding to Global Change -The Customer Perspective