| Non-Alcoholic Beverages 2015 Contact Datassential: 312 ...files.ctctcdn.com/5a5b5cab001/523aef26-2207-4177-bbfa-ab1d6f4f3… · MenuTrends Keynote | Non-Alcoholic Beverages 2015

MenuTrends Keynote | Non-Alcoholic Beverages 2015 1 Contact Datassential: 312-655-0594

NON-ALCOHOLIC BEVERAGES

THE KEYNOTE REPORT

Brian Darr 312-655-0594 [email protected]

May 2015 MENUTRENDS KEYNOTE

SAMPLE SLIDES get the full report: 312-655-0594 or [email protected]

MenuTrends Keynote | Non-Alcoholic Beverages 2015 2 Contact Datassential: 312-655-0594 For the first time Datassential’s MenuTrends Keynote

Series is leveraging the power of MenuTrends, our trend-

tracking database, and combining it with extensive consumer

and operator survey data, from motivations to behaviors to

opportunities, in order to bring together trends, data, and

insights in a comprehensive report that dives deep into key

industry topics and categories.

For more details, please contact Brian Darr at: 312-655-0594 or [email protected]

The new MenuTrends Keynote on Appetizers details what consumers are already ordering, what they are interested in trying, and how that compares to the appetizers that operators are menuing. We asked consumers for their thoughts on a wide range of appetizer options, flavors, trends, and ingredients, uncovering preferences and motivations with direct implications for both foodservice and retail segments. We combined this with operator data on menuing, purchases, and brand preferences, and leveraged the power of MenuTrends, our trend-tracking menu database, for this one-of-a-kind MenuTrends Keynote series that comprehensively explores topics and categories central to the industry. The MenuTrends Keynote Appetizer report will be an invaluable resource to help you understand the away-from-home and at-home, appetizer landscape detailing consumers’ behavior, motivations, and preferences.

Upcoming Topics 2015

* Burgers * Kids Menus

* BBQ & Southern * Salads

* The New Healthy * Side Dishes

* Alcoholic Beverages

Every week, two out of three Americans eat pizza. In fact, the average consumer orders pizza away-from-home five times a month. Datassential's MenuTrends Keynote on Pizza is a comprehensive overview of this consumer favorite, from the types of pizza consumers are eating to where they are eating it - and the barriers that prevent them from choosing pizza. We cover how operators are currently menuing pizza, break down daypart consumption, and look at the pizza products that matter most to operators. In this report we also bring you menu data and growth, plus consumer interest, on trending pizza ingredients and concepts, including premium meats and cheeses, unique vegetables and greens, gluten-free crusts, ethnic influences, innovative sauces, flatbreads, and so much more.


OBJECTIVES &

METHODOLOGY KEY INSIGHTS MEGATRENDS

INGREDIENT

SPOTLIGHT TEA

24

118 48

32

CONTENTS

SODA &

CSDs

JUICE

150

171

BOTTLED

WATER

ENHANCED WATER

& SPORTS DRINKS

ENERGY

DRINKS 204 217

SMOOTHIES &

SHAKES MILK

250

194

230

BEVERAGE

TOPPERS &

FLAVORS 259

PRODUCT

OPPORTUNITIES 261

click to jump to a section

15

LANDSCAPE

24

COFFEE

72

APPENDIX SUPPLEMENTAL DATA

OPERATORS

340

12

263


SHOW, BUT DON’T GIVE OR LEAVE BEHIND

This report can be presented live or via webinar, but can not be distributed to outside companies.

If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations.

However, you should not provide significant sections of this report to any outside company without express written consent from Datassential.


EXHIBIT GUIDE Landscape

Beverages Penetration by Segment

Beverage Menu Avg. Sizes

Average Beverage Prices

Beverage Timeline

BUZZ Daily Beverage Incidence

BUZZ Beverage Incidence by Daypart

BUZZ Beverage Appeal by Need State

MegaTrends

MAC: Beverages

MegaTrends Interest Rating, by Age

Hot Broth / Bouillon

Latin Specialties

Mexican Hot Chocolate

Green Juices / Smoothies

Mocktails

Natural Sweeteners

Non-Dairy Milks

Premium Ingredients

Small Batch / Craft Sodas

Vitamin / Superfood Supplements

Seasonal Soda Flavors

NA Fruit Ciders

Seasonal Coffee & Tea Flavors

Ingredient Spotlight

MAC: Beverage Flavors

Blood Orange, Time Trend

25

26

27

28

29

30

31

32

33

34, 335

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50-51

Ingredient Spotlight (cont’d)

Greens, Time Trend

Lavender, Time Trend

Coconut Water, Time Trend

Ginger Beer, Time Trend

Matcha, Time Trend

Mint, Time Trend

Pomegranate, Time Trend

Nostalgic Dessert Flavors, Time Trend

Pineapple, Time Trend

Beverages: Seasonal Ingredients & Flavors

Cold Beverage Interest

Hot Brewed Coffee

MAC: Hot Coffee

Penetration by Segment

Menu Avg. Sizes

Avg. Prices

Top Varieties/Flavors

Top Varieties by Segment

Top Varieties by Region

Varieties: Fastest Growing

Trending Coffee Terms

Hot Specialty Coffee


Menu Avg. Sizes

Avg. Prices


52-53

54-55

56-57

58-59

60-61

62-63

64-65

66-67

68-69

70

71, 321-322

72

73

74

75

76

77

78

79

80

81

82

83

84

85


EXHIBIT GUIDE Hot Specialty Coffee (cont’d)




Trending Terms

Iced Coffee

MAC: Iced Coffee


Menu Avg. Sizes

Avg. Prices

Top Ingredients/Terms

Top Ingredients/Terms by Segment

Top Ingredients/Terms by Region

Ingredients/Terms Fastest Growing

Specialty Iced Coffee


Menu Avg. Sizes

Avg. Prices

Top Ingredients/Terms

Top Ingredients/Terms by Segment

Top Ingredients/Terms by Region

Ingredients/Terms: Fastest Growing

Coffee Consumption

Coffee: Incidence

Hot Coffee: Incidence by Daypart

Iced Coffee: Incidence by Daypart

86

87

88

89

90

91

92

93

94

95

96

97

98

99

100

101

102

103

104

105

106

107

Coffee Consumption (cont’d)

Coffee & Specialty Coffee: Frequency

Hot Coffee & Specialty Coffee: AH vs. AFH

Iced Coffee & Specialty Coffee: AH vs. AFH

Coffee & Specialty Coffee: Attribute Importance

Coffee & Specialty Coffee: Overall Perceptions

Coffee & Specialty Coffee: Barriers AH vs. AFH

Coffee & Specialty Coffee; Drivers AH vs. AFH

Coffee Varieties Interest

Coffee Brands Interest

Hot Tea

MAC: Flavors & Ingredients


Menu Avg. Sizes

Avg. Prices





Top Flavors: by Segment & Region

Noteworthy Trending Ingredients & Terms

Iced Tea



Menu Avg. Sizes

Avg. Prices

Top Brands/Flavors

108

109

110

111, 268

112, 269

113, 270-271

114, 272-273

115, 310-311

116-117,

312-315

118

119

120

121

122

123

124

125

126

127

128

129

130

131

132

133

134


EXHIBIT GUIDE Iced Tea (cont’d)

Top Brands/Flavors by Segment

Top Brands/Flavors by Region

Brands/Flavors: Fastest Growing

Trending Terms

Tea Consumption

Incidence

Incidence by Daypart

Frequency

AH vs. AFH

Attribute Importance

Overall Perceptions

Barriers: AH vs. AFH

Drivers: AH vs. AFH

Tea Varieties Interest

Tea Brands Interest

Soda & Carbonated Soft Drinks

MAC: Brands



Menu Avg. Sizes

Avg. Prices

Top Menued Brands

Top Menued Brands by Segment

Top Menued Brands by Region

Brands: Fastest Growing

135

136

167

138

139

140

141

142

143, 274

144, 275

145, 276-277

146, 278-279

147-148,

317-318

149, 319-320

150

151

152

153

154

155

156

157

158

159

Soda & Carbonated Soft Drinks (cont’d)

Top Menued Flavors: by Segment & Region

Noteworthy Trending Ingredients & Terms

Soda & Carbonated Soft Drinks Consumption

Incidence


Frequency

AH vs. AFH


Overall Perceptions


Drivers: AH vs. AFH

Brands Interest

Juice & Lemonade

Juice Penetration by Segment

Juice Menu Avg. Sizes

Juice Avg. Prices

Top Menued Juice Varieties

Top Menued Juice Varieties by Segment

Top Menued Juice Varieties by Region

Juice Varieties: Fastest Growing

Juice Trending Terms

Lemonade Penetration by Segment

Avg. Lemonade Prices

Top Lemonade Flavors/Terms

Trending Lemonade Flavors/Terms

160

161

162

163

164

165

166, 286

167, 287

168, 288-289

169, 290-291

170, 323-324

171

172

173

174

175

176

177

178

179

180

181

182

183


EXHIBIT GUIDE Juice & Lemonade Consumption

Incidence


Frequency

AH vs. AFH


Overall Perceptions


Drivers: AH vs. AFH

Juice Interest

Juice & Smoothie Brands Interest

Bottled Water


Avg. Prices

Top Menued Brands

Top Menued Brands by Segment

Top Menued Brands by Region

Brands: Fastest Growing

Water Consumption

Incidence


AH vs. AFH

Enhanced Water & Sports Drinks

Sports Drink Penetration by Segment

Avg. Sports Drink Price

Top Sports Drink Flavors/Terms

Trending Sports Drink Flavors/Terms

184

185

186

187

188, 280

189, 281

190, 282-283

191, 284-285

192, 325-326

193, 327-328

194

195

196

197

198

199

200

201

202

203

204

205

206

207

208

Enhanced Water & Sports Drink Consumption

Incidence


Frequency

AH vs. AFH


Overall Perceptions


Drivers: AH vs. AFH

Energy Drinks


Avg. Prices

Top Flavors/Terms

Trending Flavors/Terms

Energy Drink Consumption

Incidence


Frequency

AH vs. AFH


Overall Perceptions


Drivers: AH vs. AFH

Blended Beverages / Smoothies & Shakes

Blended Beverages Penetration by Segment

209

210

211

212

213, 292

214, 293

215, 294-295

216, 296-297

217

218

219

220

221

222

223

224

225

226, 298

227, 299

228, 300-301

229, 302-303

230

231


EXHIBIT GUIDE Blended Beverages / Smoothies & Shakes

Blended Beverage Menu Avg. Sizes

Blended Beverage Avg. Prices

Top Blended Beverage Flavors/Terms

Top Blended Beverage Flavors/Terms by Segment

Top Blended Beverage Flavors/Terms by Region

Top Blended Beverage Flavors/Terms: Fastest

Growing

Trending Blended Beverage Flavors/Terms

Smoothies & Shakes Consumption

Incidence


Frequency

At Home vs. AFH


Overall Perceptions

Barriers: At Home

Drivers: At Home

Barriers: AFH

Drivers: AFH

Smoothie & Shake Ingredient Interest

Milk


Avg. Prices

Top Flavors/Terms

Trending Flavors/Terms

232

233

234

235

236

237

238

239

240

241

242

243, 304

244, 305

245, 306

246, 308

247, 307

248, 309

249, 331-332

250

251

252

253

254

Milk Consumption

Incidence


At Home vs. AFH

Varieties Interest

Beverage Toppers & Flavor Boosts

Topper & Flavor Boosts Interest

Product Opportunities

Appendix

Consumer Profiles

AFH Dining Selection Criteria

AFH Dining Opinions

Coffee: Attribute Importance by Age

Coffee: Perceptions by Age

Coffee Barriers by Age

At Home

AFH

Coffee Drivers by Age

At Home

AFH

Tea: Attribute Importance by Age

Tea: Perceptions by Age

Tea Barriers by Age

At Home

AFH

255

256

257

258, 329-330

259

260, 333-334

261-262

263

264

265-266

267

268

269

270

271

272

273

274

275

276

277


EXHIBIT GUIDE Appendix (cont’d)

Tea Drivers by Age

At Home

AFH

Juice: Attribute Importance by Age

Juice: Perceptions by Age

Juice Barriers by Age

At Home

AFH

Juice Drivers by Age

At Home

AFH

Soda: Attribute Importance by Age

Soda: Perceptions by Age

Soda Barriers by Age

At Home

AFH

Soda Drivers by Age

At Home

AFH

Enhanced Water & Sports Drinks: Attribute

Importance by Age

Enhanced Water & Sports Drinks: Perceptions by

Age

Enhanced Water & Sports Drinks Barriers by Age

At Home

AFH

Enhanced Water & Sports Drinks Drivers by Age

At Home

AFH

278

279

280

281

282

283

284

285

286

287

288

289

290

291

292

293

294

295

296

297

Appendix (cont’d)

Energy Drinks: Attribute Importance by Age

Energy Drinks: Perceptions by Age

Energy Drinks Barriers by Age

At Home

AFH

Energy Drinks Drivers by Age

At Home

AFH

Smoothies & Shakes: Attribute Importance by Age

Smoothies & Shakes: Perceptions by Age

Smoothies & Shakes Barriers by Age

At Home

AFH

Smoothies & Shakes Drivers by Age

At Home

AFH

Coffee Varieties: LOVE IT by Gender & Age

Coffee Varieties: LOVE IT by Income & Ethnicity

Coffee Brands: LOVE IT by Gender & Age

Coffee Brands: LOVE IT by Income & Ethnicity

Hot vs. Iced Tea: LOVE IT by Gender, Age, Income &

Ethnicity

Tea Varieties: LOVE IT by Gender & Age

Tea Varieties: LOVE IT by Income & Ethnicity

Tea Brands: LOVE IT by Gender & Age

Tea Brands: LOVE IT by Income & Ethnicity

Cold Beverages: LOVE IT by Gender & Age

Cold Beverages: LOVE IT by Income & Ethnicity

298

299

300

301

302

303

304

305

306

307

308

309

310

311

312-313

314-315

316

317

318

319

320

321

322


EXHIBIT GUIDE Appendix (cont’d)

Soda & CSDs: LOVE IT by Gender & Age

Soda & CSDs: LOVE IT by Income & Ethnicity

Juice Varieties: LOVE IT by Gender & Age

Juice Varieties: LOVE IT by Income & Ethnicity

Juice & Smoothie Brands: LOVE IT by Gender &

Age

Juice & Smoothie Brands: LOVE IT by Income &

Ethnicity

Milk: LOVE IT by Gender & Age

Milk: LOVE IT by Income & Ethnicity

Smoothie & Shake Ingredients: LOVE IT by Gender

& Age

Smoothie & Shake Ingredients: LOVE IT by Income

& Ethnicity

Toppings & Flavors: LOVE IT by Gender & Age

Toppings & Flavors: LOVE IT by Income & Ethnicity

MegaTrends Interest: by Age

Appendix MenuTrends

Beverages: QSR

Beverages: Full Service Restaurants

Beverages: Independents

Beverages: Chains

Operators

Operator Profiles

Average Beverage Cost %

Coffee Beverages Offered

323

324

325

326

327

328

329

330

331

332

333

334

335

336

337

338

339

340

341

343

344

Operators (cont’d)

Coffee Formats Purchased

Coffee Formats: Brand Importance

Coffee Brands Offered

Tea Beverages Offered

Tea Formats Purchased

Tea Formats: Brand Importance

Tea Brands Offered

Other Hot Beverages Offered

Challenges to Selling Hot Beverages

Cold Beverages Offered

Cold Beverages: Brand Importance

Soda Formats Purchased

Soda Brands Offered

Juice & Smoothie Formats Purchased

Juice & Smoothie Brands Offered

Bottled & Enhanced Water Formats Purchased

Bottled & Enhanced Water Brands Offered

Sports & Energy Drink Formats Purchased

Sports & Energy Drink Brands Offered

Challenges to Selling Cold Beverages

345

346

347

348

349

350

351

352

353

354

355

356

357

358

359

360

361

362

363

364


2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

The Coca-Cola

Company releases

Coke Zero

NON-ALC. BEVS IN TIME

McDonald’s

introduces

their Premium

Roast Coffee

PepsiCo acquires

IZZE Sparkling juice

and Naked Juice

According to Beverage

Digest, soda consumption

begins to decline in 2005

and continues to do so up

through today

Dunkin Donuts

releases its new

line of smoothies

“made with real

fruit and yogurt”

The craft cocktail

movement gives

birth to more unique

mocktails with fresh

juices, savory herbs,

drinking vinegars,

and artisan soda/tea

Starbucks

enters the juice

market through

its acquisition

of Evolution

Fresh

The green juice

movement hits

the chains as

Jamba Juice,

Chick-Fil-A, and

Starbucks serve

kale and spinach

Taco Bell’s new breakfast

menu features Mtn Dew

A.M. – Mountain Dew with

Tropicana Orange Juice

McDonald’s expands

McCafe line with new

espresso beverages

Caribou, Peet’s, and

Starbucks launch

lighter roasted coffees

Burger King

introduces

ICEE Floats

and Mocha

Iced Coffee

Starbucks

rolls out its

instant coffee

line - VIA

Ready Brew

Trendy coconut water

continues to gain market

share rapidly

PepsiCo launches the

new G2 line – the lower

calorie version of classic

Gatorade

New smoothies

appear at Caribou

Coffee, Cold Stone,

Jack in the Box, and

Starbucks

Coca-Cola’s new

Freestyle machine lets

consumers mix-and-

match drinks and flavor

combinations

Caribou Coffee unveils

their Signature Iced

Teas with flavors like

Rooibos Lemonade

and Peach Black


53%

43%

39%

33%

32%

31%

25%

23%

17%

11%

11%

10%

10%

9%

8%

7%

7%

6%

Tap water / ice water

Brewed coffee

Bottled water

Juice / juice drink

Regular CSD

Milk

Iced tea

Diet CSD

Hot tea

Punch / lemonade

Specialty coffee

Iced coffee

Sports drink

Hot chocolate

Smoothie

Energy drink

Milkshake

Frozen coffee

Daily Beverage Incidence (% drinking in a given day)

Brewed coffee is the most

consumed beverage… after tap

water.

Over 40% of all adult Americans drink brewed

coffee on any given day, resulting in a daily

incidence rate that surpasses that of bottled

water, juice, and both regular and diet CSD’s.

Brewed coffee today can be regarded as a

staple beverage.

Iced and hot tea also both make the list of the

top 10 most consumed beverage types.

Consumption rates for specialty, iced, and frozen

coffee are also quite robust, rivaling or

surpassing that of sports drinks, smoothies, and

a variety of other common beverages.

Top 10

n=13820 Source: Datassential BUZZ Coffee & Tea Tracker


Soup Varieties: Detailed

Profiles

14

MEGATRENDS factors shaping the future of non-alcoholic beverages


MENU ADOPTION CYCLE

NON-ALC. BEVERAGE MEGATRENDS

INCEPTION ADOPTION PROLIFERATION UBIQUITY

Non-Alcoholic Fruit Ciders

Small-Batch / Craft Sodas

Homemade Sodas

Seasonal Soda Flavors

Seasonal Coffee & Tea Flavors

Premium

Ingredients

Mexican Hot

Chocolate

Hot Broth / Bouillon

Green Juices / Smoothies

Natural Sweeteners

Latin

Specialties

Vitamin / Superfood Supplements

Non-Dairy Milks

Mocktails


QC1: Described below are some non-alcoholic beverage trends you might not already be familiar with. Please indicate how interested you are in trying that type of beverage. 5-point scale.

Interest Rating: MegaTrends (Top 2)

n=1020

As consumers move toward healthy beverage choices, premium ingredients and

natural sweeteners are highly interesting. While seasonal flavors continue to show strong interest,

ciders and nutritional beverage supplements may be areas worth exploring.

42%

39%

36%

35%

31%

31%

30%

28%

27%

27%

27%

26%

23%

21%

Premium Ingredients

Natural Sweeteners

Non-alcoholic fruit ciders

Seasonal coffee & tea flavors

Vitamin or super food beverage supplements

Non-Dairy Milks

Green Juices or Smoothies

Homemade sodas

Mexican Hot Chocolate

Small-batch or craft sodas

Hot Broth or Bouillon

Seasonal soda flavors

Latin Specialties

Mocktails


inception DATASSENTIAL Menu Adoption Cycle

Greens

Kale, spinach, parsley, and more!

These greens are mentioned on 1-2%

of non-alcoholic beverage menus

Kale: 1% of menus; +422% since 2010

Spinach: 1% of menus; +167% since

2010

+133% since

2010


adoption DATASSENTIAL Menu Adoption Cycle

Coconut Water

The trendy beverage for ‘hydration’

Currently on 1% of non-alcoholic

beverage menus

Featured most often on its own and in

blended beverages

+233% since

2010


adoption DATASSENTIAL Menu Adoption Cycle

Matcha

The super-beverage of the year

Currently on 1% of non-alcoholic

beverage menus

Featured most often as a tea and in

blended beverages

+50% since

2010


Soup Varieties: Detailed

Profiles

20

COFFEE the current state of coffee and specialty coffee today


INCEPTION ADOPTION PROLIFERATION UBIQUITY

MENU ADOPTION CYCLE

HOT COFFEE

Seasonal

Fair

Trade

Light

Roast

Cappuccino

Brewed coffee

Alternative Milks Spiced Coffee Beverages

Dessert Inspired

Mocha Latte

Dark

Roast

Organic

Butter Coffee

Micro

Roasting

Skinny Offerings

White Chocolate

Caramel

Vanilla

Cinnamon

Salted Caramel

Pumpkin

Peppermint

Berry

Flavors

Hazelnut

Espresso Macchiato

Americano House Blends

Decaf


Top Hot Brewed Coffee Varieties/Flavors Overall

One-quarter of all operators with hot brewed coffee menu a ‘decaf’ option. Beyond decaf, other terms describing hot brewed coffee are not found frequently on menus.

MENU PENETRATION: of all restaurants with hot brewed coffee, % that serve… Source: Datassential MenuTrends

24%

12%

9%

6%

3% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Deca

f

Re

gu

lar

Fre

sh

Ble

nd

Fre

nch

Org

an

ic

Hou

se

Ble

nd

Dark

Haze

lnu

t

Colu

mb

ia

Fre

nch

Roa

st

Colo

mb

ian

Am

erica

n

Fla

vo

red

Fair T

rad

e

Pre

ss C

off

ee

Pre

miu

m

Ara

bic

a

Va

nill

a

Lo

ca

l

Me

diu

m

Bla

ck

Cho

co

late

Cin

na

mo

n

Eth

iop

ian

Bra

zili

an


Local and house blends, along with more labeling of coffee bean sources, have

increased their hot brewed coffee menu penetration within the past year.

Penetration % Growth

Local 1% +40%

Ethiopian 1% +25%

Brazilian 1% +25%

French 3% +24%

Press Coffee 1% +22%

Black 1% +20%

French Roast 1% +18%

American 1% +18%

Vanilla 1% +17%

Arabica 1% +14%

Fair Trade 1% +10%

Organic 3% +9%

House Blend 2% +5%

Blend 6% +2%

Regular 12% +1%

Hot Brewed Coffee Varieties:

Fastest Growing

Source: Datassential MenuTrends MENU PENETRATION: of all restaurants with hot brewed coffee, % that serve… MENU GROWTH: % relative change over the past year


Trending Hot Brewed Coffee Terms

Source: Datassential MenuTrends

Sourcing and flavor descriptors make up the majority of the fastest growing terms for

hot brewed coffee.

MENU GROWTH: % relative change over the past year

+61%

+43% +40%

+35%

+26% +25% +25% +24% +22%

+20% +18% +18% +17% +17% +17%

+14% +10%

Vie

tna

me

se

Bo

ld

Lo

ca

l

Ble

nded

Ce

rtifie

d

Bra

zili

an

Eth

iopia

n

Fre

nch

Pre

ss C

offe

e

Bla

ck

Am

erica

n

Fre

nch

Ro

ast

Cin

na

mo

n

Inte

lligents

ia

Va

nill

a

Ara

bic

a

Fa

ir T

rad

e


Top Hot Specialty Coffee Varieties/Flavors Overall

Cappuccinos and espresso shots are the most commonly served hot specialty coffees. Lattes, mochas, and Americanos round out the top five hot specialty coffee varieties/flavors.

MENU PENETRATION: of all restaurants with hot specialty coffee, % that serve… Source: Datassential MenuTrends

84% 83%

51%

32%

18% 13% 12% 12% 12% 11% 11% 10% 9% 9% 8% 6% 5% 5% 4% 3% 3% 3% 3% 3% 3% 3% 3%

Ca

pp

uccin

o

Esp

resso

La

tte

Mo

ch

a

Am

erica

no

Cafe

Mo

ch

a

Cho

co

late

Va

nill

a

Ma

cch

iato

Do

ub

le

Ste

am

ed

Milk

Deca

f

Cara

me

l

Cafe

Au

La

it

Dou

ble

Esp

resso

Re

gu

lar

Ble

nd

Haze

lnu

t

Wh

ite

Cho

co

late

Cin

na

mo

n

Fre

nch

Va

nill

a

Dulc

e D

e L

ech

e

Syru

p

Cha

i

Cafe

Con

Le

ch

e

Fla

vo

red

Ita

lian


Americanos and Chai lattes are hot specialty coffee beverages on the rise, as well as

flavor additions like caramel, white chocolate, hazelnut, and vanilla.

Penetration % Growth

Chai 3% +16%

Americano 18% +15%

Caramel 9% +11%

Italian 3% +8%

White Chocolate 4% +8%

Regular 6% +7%

Decaf 10% +6%

Hazelnut 5% +4%

Dulce De Leche 3% +3%

Steamed Milk 11% +1%

Vanilla 12% +1%

Hot Specialty Coffee Varieties:

Fastest Growing

Source: Datassential MenuTrends MENU PENETRATION: of all restaurants with hot specialty coffee, % that serve… MENU GROWTH: % relative change over the past year


Trending Hot Specialty Coffee Terms

Source: Datassential MenuTrends

Cuban espresso/coffee beverages are among the fastest growing in the hot specialty

coffee menu category.

MENU GROWTH: % relative change over the past year

+39% +39%

+22% +21% +21% +21%

+17% +16% +15%

+13% +12%

+11% +11% +8%

+6% +6%

Am

erican

Cu

ba

n

Cre

am

y

So

y

Drizzle

d

Fre

sh

ly

Pre

miu

m

Ch

ai

Am

erica

no

Org

anic

Fu

ll B

od

ied

Bis

co

tti

Ca

ram

el

Wh

ite

C

ho

co

late

De

ca

f

Ble

nd


Hot Coffee:


of those who consume

Hot coffee and hot specialty coffee consumption are clearly concentrated during morning

hours. Although consumption tapers off dramatically after breakfast, it is continuous throughout the day

suggesting coffee opportunities at lunch, snack, and dinner times.

n=628 n=160

QA2: Still thinking about hot coffee / hot specialty coffee you had yesterday, what time of day did you consume them? Please select all times of day you had each beverage.

50%

54%

21%

13% 15%

8% 6%

26%

36%

26%

14% 18%

11%

6%

Ea

rly

Mo

rnin

g

Bre

akfa

st

Mid

M

orn

ing

Lu

nch

Aft

ern

oo

n

Din

ne

r

La

te N

igh

t

Hot Coffee

Hot Specialty Coffee


n=736 QE2: What are your perceptions of coffee or specialty coffee beverages? Select all.

Consumers choose coffee for its great taste, but also for the wake-up caffeine jolt. Temperature is also a consideration with nearly 30% of consumers who seek coffee as a warming

beverage.

Overall Coffee Perceptions

48%

42%

28%

26%

23%

21%

20%

19%

16%

15%

15%

11%

9%

8%

8%

It tastes great

It wakes me up, keeps me up

I drink it to stay warm

It's worth the money

It's refreshing

It is appropriate to drink at any time of day

Specialty coffee drinks are an indulgence or treat

It's great to serve at gatherings

It's ok to drink once in a while, but not daily

I only drink it when I need to a pick-me-up

It pairs well with any type of food

It's thirst quenching

It's a healthy choice

It has nutritional benefits

Everyone in my home can drink, adults and kids


Coffee Brands Interest

n=varies

among those familiar with that item

Higher ratios indicate greater net affinity

Love It Like It Neutral Avoid

Love-

Avoid

Ratio

Starbuck’s 29% 27% 21% 23% 1.3

Folgers 27% 33% 24% 15% 1.8

Dunkin' Donuts 27% 34% 26% 14% 2.0

Keurig 23% 28% 33% 15% 1.5

Maxwell House 21% 32% 31% 16% 1.3

Gevalia 19% 30% 35% 15% 1.3

Green Mountain / Tully's 19% 29% 37% 15% 1.3

Seattle's Best Coffee 18% 36% 32% 14% 1.3

Community Coffee 17% 26% 40% 17% 1.0

Superior Coffee 17% 20% 45% 17% 1.0

Illy 16% 19% 49% 16% 1.0

Caribou Coffee Company 16% 29% 42% 13% 1.2

Royal Cup Coffee 16% 19% 48% 17% 0.9

Metropolitan 16% 19% 47% 18% 0.9

Cafe Bustelo 16% 22% 47% 15% 1.0

Trader Joe's 16% 23% 48% 14% 1.1

QC3: What are your favorite brands of coffee?


WE KNOW FOOD

for more information, contact BRIAN DARR at

312-655-0594 or [email protected]

DATASSENTIAL is your best source for food industry insights – from the

latest menu trends to the products shoppers want at the grocery store.


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WORLD BITES bring you foods, flavors, and trends from around the globe. Each issue covers 10+ authentic dishes from a single cuisine, with background, menu examples, and extensive consumer data, including market demand.

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| Non-Alcoholic Beverages 2015 Contact Datassential: 312 ...files.ctctcdn.com/5a5b5cab001/523aef26-2207-4177-bbfa-ab1d6f4f3… · MenuTrends Keynote | Non-Alcoholic Beverages 2015