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On Tap is the premier establishment for the highest quality beer and locally produced foods along the Main Line. As a purveyor of fine beers and a mecca for fresh and local fare, we strive to offer the widest range of imported and local beers and are committed to serving only locally grown foods in our traditional cuisine. Located in suburban Radnor Township, adjacent to the Villanova University on the corner of Lancaster Avenue and Spring Mill Road, we are a college and family friendly eatery.

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Day Men and women (18+) Families Middle-upper class Night Men and women (21-45) College students Middle-upper class

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Industry growth of 3.3% Increase in consumer spending Improving economy

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Strengths -Large selection -High quality -Local food -Service Weaknesses -New to market -Holiday breaks -Pricing Opportunities -Location -Villanova Campus Threats -Competitors nearby -Radnor Township -Local neighborhood On Tap

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High quality ingredients Staff Quality On-time delivery Serving customers Delivery Unique preferences Workforce Flexibility

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Job Process or Small Batch Process Make to Order Strategy

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Appetizers Start of your time at On Tap right with one of our delectable appetizers. Buffalo Wings: Authentically awesome and hall-of-fame bound. Award-winning Buffalo wings spun fresh in your choice of buffalo, barbeque, suicidal hot sauce, or honey sauce. French Fries: Heaven. Cooked in 100% peanut oil. Sliders: Three juicy burgers topped with American cheese, grilled onions and secret burger sauce on toasted mini buns. Served with fries. Mozzarella Sticks: Breaded mozzarella cheese, fried to perfection. Served with marina sauce. Rabbit-Food Salad: Mixed greens, tossed with cucumbers, carrots, avocado, tomatoes, onions, celery, and mushrooms. Choice of: Ranch, Italian, Sundried Tomato, or Balsamic Vinaigrette dressing. Add Chicken or Shrimp Burgers: 100% certified Angus beef from local farmers on a fresh potato rolls with lettuce, tomato, cheese (Swiss, American, Provolone, Cheddar), and onion. Served with fries, a pickle, and choice of potato salad or Cole slaw. Classic BurgerBacon CheeseburgerVeggie Burger Non-Alcoholic Drinks: Milkshakes Fountain Soda

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Wheats: Typically soft on the palate, citrusy and light Blue Moon5.4%CO, Amer. Wheat $4 (16oz) Sly Fox Royal Weisse 5.4% PA, Hefeweizen $5.5 (16oz) Philly Brewing Walt Wit 4.5% Philly, Witbier $5.5 (16oz) Manayunk Hidden River 4.8% Philly, Witbier $5 (16oz) Schnieder Aventinus 8.2% GER, Dopplebock $7.5 (10oz) Belgians : Yeast-dominant with a wide variety of flavor profiles PALM Belgian Amber5.4% BEL, Amber $6 (10oz) Bitters, Browns, Scottish & Barleywines : Malt-forward with varying complexity Yards Brawler 4.2% Philly, "Pugilist Ale" $6 (16oz) Fruits, Spiced & Wild- Beers of varying characteristics and that may have an acquired taste Jack's Hard Cider 5.5% PA, Cider $5.5 (16oz) Ace Pumpkin Cider 5% CA, Pumpkin Cider $5.5 (16oz) Harpoon UFO Pumpkin5.9%MA, Pumpkin Ale $5 (16oz) New Holland Ichabod5.5% MI, Pumpkin Ale $5.5 (16oz) Sixpoint Mad Scientist #16 5% NY, Smoked Barley Ale $6.5 (10oz) Pale Ales: Hop-forward with varying degrees of bitterness and aroma Brew Works Always Sunny 5.2% PA, IPA $5 (16oz) Sierra Nevada Pale Ale 5.6%CA, Pale Ale $5 (16oz) Sierra Nevada Celebration Ale 6.8% CA, American IPA $5 (16oz) Stone Double Bastard 10.5%CA, Strong Ale $7 (10oz) Sam Adams REBEL IPA 6.5% MA, Pale Ale $5 (16oz) Lagunitas Lucky 13 8.4%CA, Red Ale$6 (10oz)

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Light Lagers & Pilsners to Lagers & Bocks: Crisp to Richer malts, fuller flavor Coors Light4.2% CO, Amer. Light Lager $3 (16oz) Yuengling Lager 4.4%PA, American Lager $3 (16oz) Stella Artois 5% BEL, Euro Lager$5 (16oz) Victory Lager 4.8%PA, Helles $6 (16oz) Stoudts Oktoberfest 5% PA, Marzen $6.5 (16oz) Sam Adams Boston Lager 4.9%MA, Vienna Lager $6 (16oz) Porters & Stouts: Dark roasty malts and robust flavors Dock St. Dry Irishmen 4% Philly, Dry Stout $6 (16oz) Yards Love Stout NITRO 4.5% Philly, Oyster Stout $6 (16oz) Breckenridge Oatmeal NITRO 4.95% CO, Oatmeal Stout $6.5 (16oz) Kostritzer Schwarzbier 4.8% GER, Schwarzbier $6 (16oz) Carton Epitome 10.3%NJ, Imperial Black $6 (10oz) Firestone Walker Wookey Jack 8.3%CA, Black IPA $6.5 (10oz) Saucony Creek Schnickelfritz 8% PA, Sweet Stout $6 (10oz) Terrapin Reunion '13 7.5% GA, Imp. Brown $6 (10oz) Spring House Egg Nog Stout 8.3% PA, American Imperial $6 (10oz) Evil Twin Xmas in NY Hotel Rm10% Denmark, Imp. Stout $6 (6oz) Evil Twin Imp. Biscotti Natale 11.5% Denmark, Imp Stout $6 (6oz) Stone Imperial Russian Stout 10.5% CA, Russ. Imp. Stout $8 (10oz) John Courage RIS 10% ENG, Russ Imp. Stout $6 (10oz) Stone IRS- Espresso 11% CA, Russ. Imp. Stout $8 (10oz) Local Option Morning Wood 7% IL, Coffee Red Ale $7 (10oz) Deschutes Black Butte 5.2% OR, Porter $6 (16oz) Founders Breakfast Stout 8.3% MI, Imperial Stout $7 (10oz) Port Brewing Older Viscosity 12% CA, Amer. Strong $7 (6oz) Goose Island BC Barleywine12% IL, Barleywine $8 (6oz) Lost Abbey Angel's Share 12.5% CA, American Strong $6 (6oz)

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Lean System Types of Waste Overproduction Inventory Defects Under utilization of employees Inappropriate processing Waiting Transportation Motion

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From suppliers Acceptance sampling Inspect all incoming shipments Our products and services Quality at the source Jidoka Andon

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Beer Guys Boars Head Sysco Phila. Wholesale Produce Market

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Continuous Review

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InputsMondayTuesdayWendesdayThursdayFridaySaturdaySunday Beer150 600450375300 Customer50 200150125100 Price $ 3 Expected Beer Sales$450 $1,800$1,350$1,125$900 Expected Year Sales$335,571 BEER Expected Demand InputsMondayTuesdayWednesdayThursdayFridaySaturdaySunday Customers64 Price $ 20 Expected food sales $ 1,280 Expected Year Sales $ 460,800 Food Expected Demand TOTAL EXPECTED REVENUE/Demand: InputsMondayTuesdayWednesdayThursdayFridaySaturdaySunday BEER CUSTOMER50 200150125100 FOOD CUSTOMER64 TOTAL CUSTOMER114 264214189164 Total Weekly Base1173 InputsTOTAL SALES BEER SALES $ 335,571 FOOD SALEs $ 460,800 TOTAL Revenue $ 796,371

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Priced comparatively to peer establishments Reviewed menus and pricing of competition Mid-range to encourage target market Mindful of a college students budget Specials & happy hours

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