July/August 2014 I Vol.32 No.3 I $5 . 00

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WestGroupe Launches New Balance Kids Eyewear

For Summer 2014

WestGroupe is pleased to muwunce an agreement with Eyewear Designs Ltd. for the Canadian distribution rights for New Balance Kids

Eyewear. With six styles, including five metal and one acetate model, in a New Balance brand case, the back­to-school collection makes eyewear cool.

The NBK collection is targeted at boys age seven to 13 and is perfect for those leading an active lifestyle. Styling is on-u·end, with

a mix of metal and acetate models, so that youth will be keen to wear the brand. As durability is key, NBK offers a 180 degree spring hinge on

all styles providing an extra dose of strength and comfort for rough and ready wear. Parents love that the NBK Kids Collection brand is synonymous with fit and comfort.

Kids love the sporty, cool styling.

10 OPTICAL PRISM I JULY/AUGUST 2014

For more information please visit www.westgroupe.com

SKECHERS Eyewear For Kids Makes The Grade

This summer, SKECHERS Kids Eyewear, from Marcolin USA/

Viva offers different styles for girls and boys to celebrate their unique eyewear styles.

The girls collection is as diverse as the children who want to express their own personal style. The Building Blocks line

features crystal and multi-layered acetate frames with black temples. Animal Instincts combine crystal acetate and satin metal frames with colourful animal prints, for a

playful style. Peace & Love bring together the harmony of candy­coloured acetate and satin metal frames with enamel heart, flower

and peace sign accents. For the boys, the Sports Flare

collection brings neutral colour acetate and satin mental frames together with pops of colour. The Short Circuit line offers dual

coloured acetates and dual coloured plated metal frames with robot­inspired laser etched circuit board

patterns. For more information visit www.marcolin.com.

F'LJRE FHfJRENFILINE

ust for 1. NIKE 5513 from Marchon

2. Lacoste L3604 from Marchon

3. SKECHERS SK 1554 from Marcol in

4. Superflex Kids SFK-131 from WestGroupe

22 OPT I CA L PRISM I JULY/A U G U ST 2014

Superflex Kids are Super Fun The name says it all. Beverly Suliteanu, Vice President of Product Development for WestGroupe, knows that children and parents alike want fun, function and flexibility

in the eyewear they buy, so that the children will want to wear it. She has designed the Superflex Kids line

accordingly. "vVe have always approached the

design of Superflex kids from both

the parent and child's point of view," Suliteanu said, noting that acetate frames in retro styles continue to be

popular with both audiences., offering a laid-back yet sporty feel.

"vVe t1y and create fun, cool eyewear that kids want to wear but

focus as much time on the quality, fit, comfort and durability of the frame."

Suliteanu says colour is the most dominate trend.

"For the boys, blue

takes centre stage as a core colour, alongside of grey, black and brown," she said, adding, "Accents

colours for boys are what have

34 OPTICAL PR I SM I JULY/AUGUST 2014

really changed this year. Bright hues such as red, orange, white and bright blues are being used as

secondary colours giving the styles a spor ty, fun look."

Bold and vibrant is key for the

From top: Superflex Kids SFK 129 and SFK 130

SOHO Kidz SK2001 from Optika Eyewear

girl 's selection. "Turquoise continues to be a hot colour for girls, as well as

a myriad of rainbow bright colours including pink, purple, and green."

Optika celebrates Soho Kidz Optika is launching a brand new collection for children's eyewear in SOHO Kiclz.

Richard Al lan, Vice President of Sales for Optika Eyewear says this collection offers a quality selection of eyewear that is affordable.

"Our SOHO Kids collection

definitely meets that requirement, by offering a beautiful product at a very competitive price," Allan said, noting the collection features super light­weight stainless steel frames, offering comfort and strong durability. "As always parents are looking for something solid that will survive kids

usage of glasses." Acetate frames with laser cut­

outs on the temples in vivid colours are also on-trend. Allan knows the

emphasis for his young customers has to be on colour.

"This season is all about making

an impact, and our collection is really focusing on rich reels, dark purples, and exiting green tones of colour." •

GIVING SIGHT NA TI ONAL SPONSOR Wsstliroup: ~

800.361.6220

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Optical Prism and JOBS4ECPs Announce Jobs Site Partnership

Optical Prism and JOBS4ECPs have joined together to offer an exciting new collection of services for Canadian Eyecare Providers.

T he collaboration will mean greater

Hello Kitty, Hello Style For Summer 2014

The adorable Hello Kitty Eyewear is now available through

WestGroupe, with an initial collection that features eight styles available in three colors each, with branding girls are sure to love.

The Hello Kitty brand is extremely popular with a

loyal fan base, designed with a superior quality to create an eyewear product that parents can feel good about purchasing, and young girls can feel confident wearing. With each frame, a Hello Kitty purse case is included. For more information

visit www.westgroupe.com

access to job resources, listings and other marketing and communications materials. Jobs 4 ECP's is a specialist job site for the eyecare indusuy, launched as Canada's first job search website geared

solely for the eyecare indusuy and community. "Both organizations see the value of working together to offer unprecedented services and benefits to Canadian

eyecare professionals," said Trudi Charest, President and Founder of JOBS4ECPs. "We see the marketing

and communications su·engths of Optical Prism as well as their long standing reputation as Canada's leading eyecare magazine."

Professionals turn to Optical Prism for its thorough and insightful coverage of the eyewear indusuy including articles on practice management, eye health, marketing and merchandising.

New products and developments within the industry are covered in each issue and clinical material relating to

lenses and contact lenses are also featured. Optical Prism publisher Robert May adds, "We are excited to be a part of JOBS4ECPs newly redesigned

website as Optical Prism will power the newsfeed on the homepage offering the latest news for eyecare providers utilizing the site."

He added Optical Prism sees mutual opportunities to work together on severa l projects that will su·engthen the marketshare of both companies and continue to enforce our leadership in the Canadian eyecare marketplace.

We invite you to visit both newly redesigned websites and join our growing online community

www.jobs4ecps.ca and www.opticalprism.ca.

12 OPT I CAL PRISM I JULY/A U G U ST 20 1 4