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.. : 204/06
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2010
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.. : 204/06
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2010
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1 :_______________ 2 :_______________ 3 :_______________
.. : 204/06
: .
2010
, 8
2010.
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. .
'
'
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...
.
BERTHOLD BRECHT
.
..............................................................................................................................8
1 . ..........................................................................................10
1. ......................................................................................10
2. ............................................................................12
3. .................................................................18
3.1. .......................................................................20
2 . ......................................................................23
1. .........................................................................23
1.1. .......................................................................24
1.2. ..........................................................................................................25
1.3. ............................................................................................................26
2. ...................................................................27
30 . ..................................32
1. ............................................................................................................32
2. ..............................................................33
4 . ............................................................................................35
1. ..................................................................................................35
2. .................................................................................................36
3. ............................................................................................................38
5 .
SPOT...................................................................40
1. , ..................................................................................41
2. ..................................................................................................43
3. .......................................................................45
3.1 ..................................................................................................................45
3.2 .............................................................................................................46
3.3 ......................................................................................................47
................................................................................................................49
....................................................................................................................50
1860 1890 -
.1
1926
.
, .
1944,
. 2
,
.
,
. 3
focus bari.
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1 http://www.mediainfo.gr/radio/history/index.html [5/5/2010]
2 http://www.oldradiorepairs.com/el/historyofradio?showall=1 [5/5/2010]
3 , 2006, , ,
(. 36) 4 http://www.marketingweek.gr/default.asp?pid=9&la=1&cID=3&arId=20879 [6/5/2010]
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.
.
1906 , Reginald Aubrey
Fessenden, .
National Electrical Signaling ,
. 1907
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. 20 1920
, K.D.K.A., .
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3 http://www.oldradiorepairs.com/el/historyofradio?showall=1 [5/5/2010]
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1947 John Bardeen, Walter Brattain William Shockley
Bell .
1950
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22 , 2006. , , . 34 23
, 2006. , , . 84 24
http://www.psithiri.gr/magazine/article/67/, [6/5/2010] 25
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1960 .
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super market
.27
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1980 video club
.
26 , 1997, HELLADS:
. 1940-1989, . 50-53 27
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, 1997, HELLADS: . 1940-1989, . 97-98 29
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bold advertising ! !
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1990
.
. , ,
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30 , 1997, HELLADS:
. 1940-1989, . 204-206 31 , 1997, HELLADS: . 1940-1989, . 209
2o
2.1. .
,
.
' . . 32
.
,
.
. '
.33
Bertolt Brecht
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32 , 1990, , . 108
33 , 1990, , . 106
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.36
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41 Carolyn Lin David Atkin, 2007, Communication Technology and Social Change, .190-191
42 , 1994, ( ), . 34
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45http://nomothesia.ependyseis.gr/eu-law/getFile/%CE%A0%CE%94+235+2003.pdf?bodyId=846, [2/6/2010] 46http://nomothesia.ependyseis.gr/eu-law/getFile/%CE%9D+2328+1995.pdf?bodyId=332310, [2/6/2010]
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http://www.marketingweek.gr/default.asp?pid=9&la=1&cID=3&arId=20879, [6/5/2010] 57
, 2000, . , .238-239 58
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26%. ,
, .
.
, ., , ., 1997, HELLADS: .
1940-1989. . .
McComps, M., Einsidel, E., Weaver, D., 1996.
. . .
, ., 1999. .. .
.
, ., 2000. .
. . University Studio Press.
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, ., , ., , ., 2007.
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