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Seamless Air Alliance 2018
SAFE HARBOR
The following is intended to outline
general information and direction only. It is
intended for information purposes only,
and may not be incorporated into any
contract. It is not a commitment to deliver
any product or service, and should not be
relied upon in making purchasing
decisions. Any statements contained in
this document that are not historical facts
are forward-looking statements. All
forward-looking statements are subject to
various risks and uncertainties that could
cause actual results to differ materially from expectations.
2018
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Seamless Air AllianceOverview For Prospective Members
C L E A N P A S S I O N
S E R V I C E S
▪ Ambition
▪ Why Join
▪ Benefits
▪ Organization
▪ Working Groups
▪ Architecture
▪ Key Policies
▪ Membership
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→ OUR MISSIONTo usher in a new era of inflight
connectivity that will delight
passengers and enable open
innovation inside the cabin
Staying connected during your flight shouldn’t look like this
!
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Seamless Air Alliance 2018
FOR PASSENGERS
Deliver Inflight Connectivity
Purpose & Mission
FAST
• Provide the same high-speed access and usage users expect at home
• Performance and capabilities from the latest satellites and constellations
RELIABLE
• Ensure continuous access throughout the entire flight, even over polar routes
EASY TO USE
• Light or no-touch authentication of all devices leveraging MNO relationship
• No fumbling with credit cards or paywall
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Seamless Air Alliance 2018
Purpose & Mission
FORAIRLINES
Establish Open Standards for Inflight Connectivity
▪ Exceed Passenger Expectations
▪ Provide Airlines a Choice of Connectivity Providers
▪ Simplify System Selection, Installation and Maintenance
▪ Create Scale in the Industry, Drive Innovation and Lower Costs
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Seamless Air Alliance 2018
FOR OPERATORS
Ability to Extend Services to Commercial Airlines
▪ Enabling Pervasive Connectivity, ‘Our network still with you at 30,000 feet’
▪ Maintaining Customer Relationships when Traveling
▪ Creating New Revenue Opportunities
▪ Platform for Future Innovation (i.e. Connected aircraft, crew, operations…)
Purpose & Mission
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Seamless Air Alliance 2018
The Sky Roaming Network
Purpose & Mission
See Seamless Alliance whitepaper for more on network architecture.
Seamlessly extending connectivity services into the aircraft cabin
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Seamless Air Alliance 2018
Press Coverage
"Having only been gathering
new members since June, the
pieces of the puzzle that the
Seamless Air Alliance needs to
fulfill its goals are now on the
board and are enabling the
nonprofit standards-based
organization to show a rough
idea what the end game looks
like – and how it plans to get
there."
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Seamless Air Alliance 2018
Membership
CHARTER ADOPTER ASSOCIATE
100+Participants
from Member
Companies
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Seamless Air Alliance 2018
WORKING GROUPS
Working Groups
VALUE CHAIN TECHNICAL OPERATIONAL
▪ Use Case and Requirements
▪ Value Chain Participants
▪ Service Offerings
▪ Customer Support
▪ Flexible Business Model
▪ Cellular and non-cellular
devices
▪ Wireless IFE, connected
aircraft, future services
▪ Standard Specifications
▪ On Board Radio
Access
▪ On Board Network
▪ On Ground Network
▪ Aircraft to Ground
Backhaul
▪ Antenna Subsystem
▪ Security
▪ Performance and Reliability
Metrics
▪ Installation and Maintenance
▪ Inline, retrofit, legacy
systems
▪ Regulatory Compliance
▪ Aircraft Certifications and
Hardware Qualification
▪ Seamless Certification
Chair: Stephane Bronoff, Airbus Chair: David Nemeth, OneWeb Chair: Amanda Fish, Delta
• In flight connectivity that is fast, reliable and easy-to-access will improve the passenger experience and drive higher take ratesIFC Take Rate
• A standard system architecture simplifies a longer term selection process, avoiding vendor lock and driving faster roll out
No. of IFC Equipped Aircraft
• A choice of connectivity providers drives competition and allows selection of the best solution for performance and costCost per Session
• Standards simplify equipment installation and maintenance activities across the fleet reducing ongoing costs and complexityRecurring OpX
• Standards create economy of scale in the industry, driving innovation and lower costsCapX
Five Areas that Seamless will Impact
BACKUP
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Seamless Air Alliance 2018
RESOURCES
Additional Info
https://www.seamlessalliance.com/publications/
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Seamless Air Alliance 2018
ORGANIZATION SUMMARY
▪ Organizational “look & feel” comparable
to major industry organizations and
standards development organizations
(e.g., 3GPP/ETSI)
▪ Independent Board of Directors
▪ Independent third-party management
▪ Leadership slots open to be filled by
new members
▪ Clear initial work plan
Organization2018
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Seamless Air Alliance 2018
Board of Directors
Technical Work Group Operational Work Group Value Chain Work Group
CEOTreasurerSecretary
Finance & Management Committees
Chair
Vice Chair
Task Groups:
…
…
Task Groups:
…
…
Task Groups:
…
…
Organization
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Seamless Air Alliance 2018
MEMBERSHIP LEVELS
Membership
CHARTER - $100,000 USD
ADOPTER - $25,000 USD
ASSOCIATE - $5,000 USD
▪ Ability to submit candidates for
Board over time
▪ Voting privileges – one vote per
company, per issue
▪ Ability to participate in, and
chair Working Groups
▪ Eligible to chair Alliance
committees and subcommittees
▪ Access to pre-release
specifications and certification
activities
▪ Ability to certify products
▪ Attend all annual, general,
special & committee meetings
▪ Ability to participate in
Working Groups
▪ Access to pre-release
specifications and
certification activities
▪ Ability to certify products
▪ Attend all general session
and working group
meetings
▪ Access to pre-release
specifications of the Alliance
▪ Attend select open general
session meetings
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Seamless Air Alliance 2018
MEMBERSHIP PROCEDURE
MembershipSeamless Air Alliance
▪ Prospective members can apply by
submitting their membership
application via email or web
▪ Apply on-line at https://www.seamlessalliance.com/sign-up/
▪ Or download and submit to [email protected]
▪ Questions?? Contact Seamless
Alliance at +1.510.492.4028
