!presented by!• Jose

Henriquez• Szu Yu Lin

(Cindy)• Tzu Yu Tseng

(Jessica)

The Coca-Cola Company is one of the world's largest beverage company.

A WORLDWIDE COMPANY

• Employees

• Stores

• Operations worldwide

Headquarters Midtown Atlanta, Georgia

Muhtar Kent, Coca-Cola Company president and CEO

History

Year Event

1886 John Pemberton, the creator

1887 Frank Robinson, named Coca-Cola

1889-1892 Asa Griggs Candler, founder of TCCC($2300) .

1893-1904 Only in U.S.A.

1905-1918 8 countries

1919-1940 • Ernest Woodruff ($25million)• Robert Winship Woodruff introduced to the world

1941-1959 120 countries

1960-1981 163 countries

History

Year Event

1982-1989 • Roberto C. Goizueta, a new public company

-Diet Coke (1982)

-New Coke (1985)

-First one in space(1985)

1990s • Continued growth

• Association with sports

2000-now • Coca-Cola Zero (2005)

• Over 200 countries and more than 500 brands.

Products

1.Energy Drinks

2.Juices

3.Soft drinks

Products

4.Sports drinks

5.Tea and coffee

6.Water

7.Other

The Secrets of SuccessSpecial Formula

Marketing

Globalization

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CONVENIENCE

VARIETY

CHARITY

COCA LEAF KOLA NUT