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FollowSherry.com ~ SherryMcCormack.com
Sherry McCormack 2-17-2016
1
Your online image
can make or
break your real estate referrals
Sherry McCormack 2-17-2016 2
Buyers
No Seller Data
0%
20%
40%
60%
80%
100%
AgentWebsites
Buyers
No Seller Data
What Info Sources Do Buyers Use?
87 89
Sherry McCormack 2-17-2016 2015 NAR Survey of Home Buyers & Sellers 3
Buyers
Sellers0
20
40
60
80
100
Agent EffortsWebsite
Office & Relo
Buyers
Sellers83
10
4
Where Do Transactions Come From?
68
Sherry McCormack 2-17-2016 4 2015 NAR Survey of Home Buyers & Sellers
Buyers
Sellers0
10
20
30
40
50
Personal
ContactsPrevious
Client Open HouseSign
Other
Marketing
Buyers
Sellers42
12
24
Best ROI for Agent Activity?
41
Sherry McCormack 2-17-2016 5 2015 NAR Survey of Home Buyers & Sellers
Make SURE they can find you online!
How do you best leverage your contacts?
Sherry McCormack 2-17-2016 6
SECRET #1
Know where your
information needs to be
Sherry McCormack 2-17-2016 7
Where do you start?
Google Yourself and start with
the first sites that come up for
you right now.
Sherry McCormack 2-17-2016 8
Then begin to work on the
following profiles in this order
Where do you start?
Sherry McCormack 2-17-2016 9
What Online Profiles?
1. Email
3. Social Media Sites
4. Your Websites & Blogs
2. Real Estate Portals
5. Search Engines & Directories
Sherry McCormack 2-17-2016 10
1. EMAIL
Edit your settings
•Add your Photo
•Add your contact information
•Add a signature
•Adjust settings
Sherry McCormack 2-17-2016 11
Gmail Profile
Open your
Settings
Sherry McCormack 2-17-2016 12
Gmail Profile
Sherry McCormack 2-17-2016 13
Gmail Profile
Sherry McCormack 2-17-2016 14
www.WiseStamp.com
Gmail Profile
Sherry McCormack 2-17-2016 15
Gmail Profile
Sherry McCormack 2-17-2016 16
2. REAL ESTATE PORTALS
Realtor.com
Trulia
Zillow
Homes.com
Sherry McCormack 2-17-2016 17
Before
Sherry McCormack 2-17-2016 18
SECRET #2
Make sure your contact information
is at the TOP of every personal
biography section
Sherry McCormack 2-17-2016 19
After
Sherry McCormack 2-17-2016 20
Before
Sherry McCormack 2-17-2016 21
After
Sherry McCormack 2-17-2016 22
Before
Sherry McCormack 2-17-2016 23
After
Sherry McCormack 2-17-2016 24
Before
Sherry McCormack 2-17-2016 25
After
Sherry McCormack 2-17-2016 26
SECRET #3
Make sure ALL of your
contact information is
complete and consistent
Sherry McCormack 2-17-2016 27
SOCIAL MEDIA SITES
•Google Plus
•YouTube
Sherry McCormack 2-17-2016 28
Before
Sherry McCormack 2-17-2016 29
After
Sherry McCormack 2-17-2016 30
SECRET #4
Use a photo background that
illustrates what you do and where
you work
Sherry McCormack 2-17-2016 31
After
Sherry McCormack 2-17-2016 32
After
Sherry McCormack 2-17-2016 33
After
Sherry McCormack 2-17-2016 34
Sherry McCormack 2-17-2016 35
Before
Sherry McCormack 2-17-2016 36
After
After
Sherry McCormack 2-17-2016 37
After
Sherry McCormack 2-17-2016 38
WEBSITES & BLOGS
•Office Agent Page
• Franchise Agent Page
•Personal Website
•Active Rain Blog
•Referral Exchange
Sherry McCormack 2-17-2016 39
Before
Sherry McCormack 2-17-2016 40
After
Sherry McCormack 2-17-2016 41
Before
Sherry McCormack 2-17-2016 42
After
Sherry McCormack 2-17-2016 43
Sherry McCormack 2-17-2016 44
Completing Your
Referral Exchange
Profile
SEARCH ENGINES & DIRECTORIES
•Yelp
•Manta
•Angie’s List
•Google Business Page
•Bing Business Page
Sherry McCormack 2-17-2016 45
Sherry McCormack 2-17-2016 46
Sherry McCormack 2-17-2016 47
Sherry McCormack 2-17-2016 48
SECRET #5
Get Reviews, Recommendations
and Testimonials
Sherry McCormack 2-17-2016 49
Sherry McCormack 2-17-2016 50
Sherry McCormack 2-17-2016 51
Sherry McCormack 2-17-2016 52
Sherry McCormack 2-17-2016 53
Sherry McCormack 2-17-2016 54
Sherry McCormack 2-17-2016 55
5 SECRETS OF ONLINE IMAGE
1. Know where your info needs to be
2. Make sure all your information is complete and
consistent
3. Make your contact info prominent
4. Use one background image to show what you do
and where you work
5. Get reviews!
Sherry McCormack 2-17-2016 56
.
FollowSherry.com ~ SherryMcCormack.com
Sherry McCormack 2-17-2016
57
FREE WORKSHEET
Sherry McCormack 2-17-2016 58
Send an email request to
For your Online Image Worksheet