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We help you build your knowledge and then build your business in the games markets of Asia.
nikopartners.com Silicon Valley • Shanghai
The Leader in Asian Games Market Intelligence™
Get weekly insight and analysis on the Asian games market
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nikopartners.com
CONTACT Lisa Cosmas Hanson, Managing Partner | [email protected] | +1.408.354.0888
Niko Partners is the leading provider of market intelligence, custom research, and consulOng services covering the games industry in Asia. Since 2003, we’ve provided criOcal strategic insight to the world’s leading game publishers, developers, hardware makers, service providers, insOtuOonal investors, trade associaOons and policy makers. Niko has delivered high-‐integrity market intelligence on the Chinese games market for more 12 years, and on the Southeast Asian games market for more than 5 years. Our reputaOon enables us to conduct custom research throughout all of Asia using local perspecOve and contacts, and gives us access to execuOves and government officials who are criOcal to your success. Our syndicated research reports, custom research and consulOng services are born out of more than a decade of market research and a deep understanding of the Asia games market.
PRESS COVERAGE (parEal)
nikopartners.com Silicon Valley • Shanghai
CONTACT Lisa Cosmas Hanson, Managing Partner | [email protected] | +1.408.354.0888
CLIENT LIST (parOal) AcEvision
Adobe Apple
Baring Private Equity Blizzard Entertainment
Blue Planet (Tetris) Boston ConsulEng Group
Capcom China West InternaEonal
Disney InteracEve e-‐Club Malaysia Electronic Arts
Garena General AtlanEc Giant InteracEve
Goodgame HP
Intel Kabam
KingsIsle LucasArts/LucasFilm (Disney)
Macrovision McKinsey & Company MicrosoU CorporaEon MOL (Money Online)
NCSOFT Nintendo
NPD Group NVIDIA
Oculus VR OffGamers
PayPal Plantronics
PopCap Games (EA) Riot Games Sega Japan
Singapore IDA Singapore Games Central
Sony Online Entertainment Square Enix
Tencent THQ
Turbine Games UbisoU
Upper Deck US ITC
Vivendi Universal Games Wargaming
Wild Tangent Games Xfire Inc. Yahoo!
Yeah Mobi Zynga
CUSTOM RESEARCH AND CONSULTING SERVICES In addiOon to our highly-‐regarded syndicated research reports (please see next page for details), Niko Partners provides an array of custom research and consulOng services, including:
+ Custom data collecOon (surveys, interviews, and intelligence gathering) and analysis
+ Market entry consulOng
+ CompeOOve landscape consulOng
+ Custom surveys on our database of nearly 2 million Chinese consumers, per your specific screening criteria
+ On-‐site presentaOons about the market
+ Focus groups for game concept tesOng, usability tesOng and more: Focus groups can be held in focus group faciliOes with observaOon rooms and PCs configured to your specificaOon, or in simple office meeOng rooms.
+ ExecuOve road shows: We plan a trip for your senior execuOve(s) to go to China to parOcipate in a week of meeOngs we arrange at online game operators who may be potenOal partners for licensing or distribuOon of your games. We arrange all logisOcs, interpretaOon and for a local Chinese staff member to accompany your team to all meeOngs.
+ SegmentaOon analysis of gamers or internet users using higher level staOsOcs, regression, algorithms, SPSS, predicOve modeling and other methods
nikopartners.com Silicon Valley • Shanghai
CONTACT Lisa Cosmas Hanson, Managing Partner | [email protected] | +1.408.354.0888
Our 2015 syndicated market research subscripOon presents easy-‐to-‐read, in-‐depth wri^en analysis on the complex markets of China and Southeast Asia and includes syndicated research, custom research, and consulOng. Syndicated research provides baseline data, analysis, 5-‐year forecasts, data exhibits, and our informed opinions based on 13 years of studying this market. The analysis is delivered in a PowerPoint report that comes with an enterprise-‐wide license. Custom research and consulOng provide the invaluable opportunity to design detailed custom research on the specific topics most relevant to you. Examples of custom projects are focus groups, custom gamer surveys, partnership selecOon, and market entry consulOng. THE 2015 SYNDICATED MARKET RESEARCH SUBSCRIPTION INCLUDES 1. Chinese PC Online Games Market Report 2015 -‐ April This report will cover the PC online games segments (today consisOng of MMORPG, MMO non-‐RPG, hardcore web games, and casual and social games), gamer behavior and demands including where/when/what they play, the regulatory environment, relevant online game operators, foreign and domesOc games, gamer spending, top games by segment, market size and 5-‐year forecasts by segment and for the number of gamers, and more. 2. Chinese Console Market Report 2015 -‐ June This report will cover TV-‐based gaming on consoles and “console alternaOves,” including Xbox One, PS4, Android-‐based consoles, and future compeOtors. We will provide analysis on the regulatory landscape governing consoles, and we will track the games approved for them. Data will include gamer demand, behavior and spending, a market size and 5-‐year forecast. 3. Chinese Mobile Games Market Report 2015 -‐ August The Chinese mobile game and mobile devices market, mobile gamers’ preferences and behavior, market trends, market size, 5-‐year forecast, top games by plahorm, and more. 4. Southeast Asian Games Market Report and 5-‐year Forecast Dec 2014 Market size and 5-‐year forecast by segment by country for Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, as well as a regional analysis. The topics cover mobile and PC online games, regulaOons, and gamer behavior. In 2014 Niko conducted a survey of 10,000 SEA gamers, interviewed dozens of local execuOves of the region’s leading game companies including Garena, Asiasoi, Off-‐Gamers and many more, and partnered with App Annie to provide mobile games rankings for Android and iOS for each country. 5. Services included in the subscripEon • 10 hour of consulOng Ome • Weekly Niko News • 1 free mini-‐survey in China
nikopartners.com Silicon Valley • Shanghai
CONTACT Lisa Cosmas Hanson, Managing Partner | [email protected] | +1.408.354.0888
2015 SYNDICATED MARKET RESEARCH SUBSCRIPTION & REPORT PRICING
Pricing'Packages
Weekly'
Niko%News'Newsletter
China's'PC'
Online'
Games'
Market'
Report
China's'
Console'
Market'
Report
China's'
Mobile'
Games'
Market'
Report
SEA'
Games'
Market'
Report'
(Dec'
2014)
Year'in'
Review'
pres.'
(upon'
request)
10'hours'of'
consulting'
time
1'miniM
survey'in'
China
Flex'
Spending'
toward'
custom'
research
Platinum
$30,000 X X X X X X X X X
Gold'
$24,000 X X X X X X X X
Silver'(ChinaMonly)
$19,000 X X X X X X X
Pricing'a'la'carte:
China's'PC'Online'Games'Market'Report $7,000
China's'Console'Market'Report $7,000
China's'Mobile'Games'Market'Report $7,000
SEA'Games'Market'Report'(Dec.'2014) $6,000
Custom'research'&'Consulting priced'on'scope